A data profile of the people who buy, follow and care about Sprint (running) in United States — modelled from more than twelve digital signal sources. Sprint (running) has an estimated audience of 15,700,000 people in United States.
Sprint (running) has an estimated audience of 15,700,000 people in United States. Top brand affinities: Winter Olympic Games, Physical fitness, FIS Alpine Ski World Cup, Gymnastics, CrossFit.
Top brand affinities include Winter Olympic Games, Physical fitness, FIS Alpine Ski World Cup, with strongest over-indexing on Winter Olympic Games (9.71× the country average).
The typical Sprint (running) fan in United States shows strong Convenience Orientation tendencies and a notable affinity for Winter Olympic Games.
The key figures that characterise the Sprint (running) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 15,700,000 |
of the worldwide Sprint (running) audience comes from United States.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 6.1% |
| India | 5.8% |
The strongest cross-interests of the Sprint (running) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FIS Alpine Ski World Cup | Sports | 10.18× | ||
| 02 | Winter Olympic Games | Sports | 9.71× | ||
| 03 | Half marathon | Sports | 6.11× | ||
| 04 | Wearable technology | Technology & Electronics | 5.12× | ||
| 05 | Biochemistry | Business & Career | 4.59× | ||
| 06 | Natural foods | Food & Beverages | 3.88× | ||
| 07 | CrossFit | Sports | 3.31× | ||
| 08 | Gymnastics | Sports | 3.26× | ||
| 09 | Ski resort | Travel & Leisure | 3.16× | ||
| 10 | Property finder | Home & Garden | 2.58× | ||
| 11 | Track and field | Sports | 2.57× | ||
| 12 | Philanthropy | Arts & Culture | 2.50× | ||
| 13 | Mobile game | Games | 2.31× | ||
| 14 | Refrigerator | Home & Garden | 2.19× | ||
| 15 | Lunch | Food & Beverages | 2.05× | ||
| 16 | Real estate broker | Home & Garden | 1.75× | ||
| 17 | Hobby | Home & Garden | 1.71× | ||
| 18 | Luxury goods | Fashion & Accessoires | 1.70× | ||
| 19 | Android (operating system) | Technology & Electronics | 1.56× | ||
| 20 | Physical fitness | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.99× | |
| Indulgence | JOY | 1.89× | |
| Family Orientation | CONSERVATISM | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.63× | |
| Creativity | OPEN | 0.84× | |
| Individualism | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sprint (running). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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