A data profile of the people who buy, follow and care about Sprint (running) in India — modelled from more than twelve digital signal sources. Sprint (running) has an estimated audience of 3,532,361 people in India.
Sprint (running) has an estimated audience of 3,532,361 people in India. Top brand affinities: Superman, Game of Thrones, True Detective, Stranger Things, Manchester United F.C..
Top brand affinities include Superman, Game of Thrones, True Detective, with strongest over-indexing on Superman (1.74× the country average).
The typical Sprint (running) fan in India shows strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Sprint (running) profile in India.
| Metric | Value |
|---|---|
| Estimated audience size | 3,532,361 |
of the worldwide Sprint (running) audience comes from India.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 6.1% |
| India | 5.8% |
The strongest cross-interests of the Sprint (running) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roller skating | Sports | 9.46× | ||
| 02 | Microsoft Store | Technology & Electronics | 7.48× | ||
| 03 | Stretching | Sports | 5.52× | ||
| 04 | Push-up | Sports | 3.18× | ||
| 05 | Gymnastics | Sports | 2.60× | ||
| 06 | forex trader | Business & Career | 2.35× | ||
| 07 | True Detective | Movies & TV | 2.20× | ||
| 08 | Manchester City F.C. | Sports | 2.20× | ||
| 09 | Manchester United F.C. | Sports | 2.08× | ||
| 10 | Sports club | Sports | 2.08× | ||
| 11 | One Piece | Movies & TV | 2.07× | ||
| 12 | Cycling | Sports | 2.06× | ||
| 13 | Forex Factory | Business & Career | 2.04× | ||
| 14 | FC Barcelona | Sports | 1.83× | ||
| 15 | CrossFit | Sports | 1.80× | ||
| 16 | Superman | Movies & TV | 1.74× | ||
| 17 | Stranger Things | Movies & TV | 1.74× | ||
| 18 | Batman | Movies & TV | 1.68× | ||
| 19 | Young's | Food & Beverages | 1.63× | ||
| 20 | Game of Thrones | Movies & TV | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Indulgence | JOY | 1.31× | |
| Sports Activity | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Tradition | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sprint (running). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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