A data profile of the people who buy, follow and care about Sprint (running) in United Kingdom — modelled from more than twelve digital signal sources. Sprint (running) has an estimated audience of 3,693,333 people in United Kingdom.
Sprint (running) has an estimated audience of 3,693,333 people in United Kingdom. Top brand affinities: Ironman 70.3, Indoor cycling, Chicago Marathon, Gymnastics, New York City Marathon.
Top brand affinities include Ironman 70.3, Indoor cycling, Chicago Marathon, with strongest over-indexing on Ironman 70.3 (21.04× the country average).
The typical Sprint (running) fan in United Kingdom shows strong Patriotism tendencies and a notable affinity for Ironman 70.3.
The key figures that characterise the Sprint (running) profile in United Kingdom.
| Metric | Value |
|---|---|
| Estimated audience size | 3,693,333 |
of the worldwide Sprint (running) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 6.1% |
| India | 5.8% |
The strongest cross-interests of the Sprint (running) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ironman 70.3 | Sports | 21.04× | ||
| 02 | Chicago Marathon | Sports | 17.09× | ||
| 03 | New York City Marathon | Sports | 13.25× | ||
| 04 | Indoor cycling | Sports | 10.37× | ||
| 05 | Ineos Grenadiers | Sports | 7.11× | ||
| 06 | Parkrun | Sports | 6.90× | ||
| 07 | Rapha (sportswear) | Cars & Mobility | 6.48× | ||
| 08 | Gymnastics | Sports | 5.22× | ||
| 09 | Half marathon | Sports | 4.89× | ||
| 10 | Tour de France | Sports | 4.29× | ||
| 11 | Fitness and figure competition | Sports | 3.95× | ||
| 12 | ASICS | Fashion & Accessoires | 3.89× | ||
| 13 | Standup paddleboarding | Sports | 3.64× | ||
| 14 | MyFitnessPal | Sports | 3.08× | ||
| 15 | New Balance | Fashion & Accessoires | 2.60× | ||
| 16 | CrossFit | Sports | 2.32× | ||
| 17 | Mobile game | Games | 1.85× | ||
| 18 | Swimming | Sports | 1.73× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.59× | ||
| 20 | Donald Trump | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.61× | |
| Indulgence | JOY | 1.60× | |
| Sports Activity | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.80× | |
| Spirituality | BALANCE | 0.86× | |
| Social Media Usage | JOY | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sprint (running). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.