A data profile of the people who buy, follow and care about ASICS in United Kingdom — modelled from more than twelve digital signal sources. ASICS has an estimated audience of 3,397,335 people in United Kingdom.
The average ASICS fan in United Kingdom is 37.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include FIFA World Cup, Manchester United F.C., Sportswear (activewear), with strongest over-indexing on FIFA World Cup (1.81× the country average).
Demographically, the ASICS audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical ASICS fan in United Kingdom is balanced, around 37.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the ASICS profile in United Kingdom.
52.9% are female, 47.1% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 37.3 |
| Estimated audience size | 3,397,335 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 26% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide ASICS audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.8% |
| France | 5.8% |
Where the ASICS audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~700K | 2.03× | |
| 02 | Greater London | ~700K | 1.63× | |
| 03 | Northern Ireland | ~100K | 1.29× | |
| 04 | Scotland | ~300K | 1.11× | |
| 05 | East of England | ~300K | 0.93× | |
| 06 | Wales | ~200K | 0.87× | |
| 07 | North East | ~100K | 0.83× | |
| 08 | South East | ~400K | 0.80× | |
| 09 | England | ~2M | 0.73× | |
| 10 | South West | ~200K | 0.72× | |
| 11 | Yorkshire and the Humber | ~200K | 0.70× | |
| 12 | East Midlands | ~200K | 0.69× | |
| 13 | West Midlands | ~90K | 0.67× |
The strongest cross-interests of the ASICS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saucony | Sports | 9.26× | ||
| 02 | Coach | Fashion & Accessoires | 4.85× | ||
| 03 | Carhartt | Fashion & Accessoires | 4.66× | ||
| 04 | Sprint (running) | Sports | 3.89× | ||
| 05 | New Balance | Fashion & Accessoires | 3.75× | ||
| 06 | Sneaker collecting | Fashion & Accessoires | 3.46× | ||
| 07 | 1990s in fashion | Fashion & Accessoires | 3.28× | ||
| 08 | Adidas | Fashion & Accessoires | 2.68× | ||
| 09 | Sportswear (activewear) | Fashion & Accessoires | 2.61× | ||
| 10 | Sports equipment | Sports | 2.52× | ||
| 11 | Sneakers (footwear) | Fashion & Accessoires | 2.40× | ||
| 12 | Nike | Fashion & Accessoires | 2.28× | ||
| 13 | Manchester City F.C. | Sports | 2.06× | ||
| 14 | Wembley Stadium | Sports | 1.94× | ||
| 15 | Sports Direct | Fashion & Accessoires | 1.93× | ||
| 16 | FIFA World Cup | Sports | 1.81× | ||
| 17 | Manchester United F.C. | Sports | 1.77× | ||
| 18 | UEFA Champions League | Sports | 1.72× | ||
| 19 | Hip hop music | Music & Radio | 1.58× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.62× | |
| Mindfulness | BALANCE | 1.38× | |
| Sports Activity | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Tradition | CONSERVATISM | 0.77× | |
| Community Orientation | OPEN | 0.80× |
ASICS's target market in United Kingdom covers an estimated 3,397,335 people, concentrated in England and North West.
52.9% of the ASICS audience are female, 47.1% are male, with an average age of 37.3 years.
ASICS fans show strongest brand affinity for FIFA World Cup (1.81×), Manchester United F.C. (1.77×), and Sportswear (activewear) (2.61×) over the country average.
ASICS fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~700K), and Greater London (reach ~700K). These three regions account for the largest share of the active audience.
Beyond ASICS itself, the audience over-indexes on Manchester United F.C. (1.77×), Sportswear (activewear) (2.61×), New Balance (3.75×), and Manchester City F.C. (2.06×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for ASICS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.