A data profile of the people who buy, follow and care about ASICS in Brazil — modelled from more than twelve digital signal sources. ASICS has an estimated audience of 3,450,861 people in Brazil.
The average ASICS fan in Brazil is 38.8 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Fitness and figure competition, Mizuno Corporation, Netshoes, with strongest over-indexing on Fitness and figure competition (2.94× the country average).
Demographically, the ASICS audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical ASICS fan in Brazil is balanced, around 38.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Fitness and figure competition.
The key figures that characterise the ASICS profile in Brazil.
49.1% are female, 50.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 38.8 |
| Estimated audience size | 3,450,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 16% |
of the worldwide ASICS audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.4% |
| Japan | 9.8% |
| France | 5.8% |
Where the ASICS audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1.5M | 1.61× | |
| 02 | Rio Grande do Sul | ~300K | 1.56× | |
| 03 | Federal District | ~90K | 1.48× | |
| 04 | Santa Catarina | ~200K | 1.31× | |
| 05 | Rio de Janeiro | ~400K | 1.24× | |
| 06 | Paraná | ~300K | 1.19× | |
| 07 | Ceará | ~200K | 1.15× | |
| 08 | Minas Gerais | ~400K | 1.09× | |
| 09 | Rio Grande do Norte | ~60K | 1.05× | |
| 10 | Mato Grosso do Sul | ~50K | 1.04× | |
| 11 | Espírito Santo | ~70K | 1.01× | |
| 12 | Roraima | ~10K | 1.00× | |
| 13 | Pernambuco | ~200K | 0.97× | |
| 14 | Sergipe | ~30K | 0.96× | |
| 15 | Alagoas | ~50K | 0.95× | |
| 16 | Piauí | ~40K | 0.92× | |
| 17 | Acre | ~10K | 0.89× | |
| 18 | Amapá | ~10K | 0.85× | |
| 19 | Goiás | ~100K | 0.83× | |
| 20 | Paraíba | ~60K | 0.83× | |
| 21 | Bahia | ~200K | 0.82× | |
| 22 | Rondônia | ~20K | 0.78× | |
| 23 | Pará | ~80K | 0.74× | |
| 24 | Mato Grosso | ~50K | 0.73× | |
| 25 | Maranhão | ~60K | 0.72× | |
| 26 | Tocantins | ~20K | 0.70× | |
| 27 | Amazonas | ~40K | 0.69× |
The strongest cross-interests of the ASICS audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicago Marathon | Sports | 5.20× | ||
| 02 | Garmin | Technology & Electronics | 4.01× | ||
| 03 | Mizuno | Fashion & Accessoires | 4.01× | ||
| 04 | Mizuno Corporation | Fashion & Accessoires | 3.97× | ||
| 05 | Fila (company) | Fashion & Accessoires | 3.30× | ||
| 06 | Olympikus | Sports | 2.97× | ||
| 07 | Puma | Fashion & Accessoires | 2.95× | ||
| 08 | Fitness and figure competition | Sports | 2.94× | ||
| 09 | Under Armour | Fashion & Accessoires | 2.94× | ||
| 10 | Sportswear (fashion) | Fashion & Accessoires | 2.91× | ||
| 11 | New Balance | Fashion & Accessoires | 2.68× | ||
| 12 | Sports equipment | Sports | 2.51× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 2.12× | ||
| 14 | Centauro | Cars & Mobility | 2.01× | ||
| 15 | Netshoes | Shopping | 1.86× | ||
| 16 | Nike | Fashion & Accessoires | 1.77× | ||
| 17 | Adidas | Fashion & Accessoires | 1.73× | ||
| 18 | Sneakers (footwear) | Fashion & Accessoires | 1.64× | ||
| 19 | Endrick | Sports | 1.60× | ||
| 20 | Sandal | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.46× | |
| Sports Activity | POWER | 1.28× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.76× | |
| Spirituality | BALANCE | 0.86× | |
| Pet Ownership | JOY | 0.87× |
ASICS's target market in Brazil covers an estimated 3,450,861 people, concentrated in São Paulo and Rio de Janeiro.
49.1% of the ASICS audience are female, 50.9% are male, with an average age of 38.8 years.
ASICS fans show strongest brand affinity for Fitness and figure competition (2.94×), Mizuno Corporation (3.97×), and Netshoes (1.86×) over the country average.
ASICS fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~400K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond ASICS itself, the audience over-indexes on Mizuno Corporation (3.97×), Netshoes (1.86×), Puma (2.95×), and Olympikus (2.97×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for ASICS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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