Nike Audience in United Kingdom
Nike has an estimated audience of 8,757,952 people in United Kingdom. 51.6% are female, 48.4% are male, average age 36.6. Top regions: England, Greater London, North West. Top brand affinities: Manchester United F.C., Manchester City F.C., Streetwear, Hip hop music, FC Bayern Munich.
The average Nike fan in United Kingdom is 36.6 years old, balanced, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Manchester United F.C., Manchester City F.C., Streetwear, with strongest over-indexing on Manchester United F.C. (1.62× the country average). Demographically, the Nike audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Nike fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 36.6 |
| Estimated audience size | 8,757,952 |
Audience persona
The typical Nike fan in United Kingdom is balanced, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,568,464 | 2.01× |
| Greater London | 1,398,892 | 1.23× |
| North West | 1,200,959 | 1.28× |
| South East | 1,174,082 | 1× |
| East of England | 875,058 | 1.09× |
| South West | 687,433 | 0.95× |
| East Midlands | 667,764 | 1.08× |
| Scotland | 525,313 | 0.67× |
| Yorkshire and the Humber | 520,993 | 0.74× |
| West Midlands | 300,475 | 0.8× |
| Wales | 280,195 | 0.56× |
| North East | 279,648 | 0.82× |
| Northern Ireland | 206,762 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 1.62× | Sports |
| Manchester City F.C. | 1.77× | Sports |
| Streetwear | 2.29× | Fashion & Accessoires |
| Hip hop music | 1.58× | Music & Radio |
| FC Bayern Munich | 1.64× | Sports |
| JD Sports | 1.66× | Shopping |
| Sportswear (activewear) | 1.51× | Fashion & Accessoires |
| Sneakers (footwear) | 1.74× | Fashion & Accessoires |
| Sneaker collecting | 2.79× | Fashion & Accessoires |
| Adidas | 1.8× | Fashion & Accessoires |
| River Island | 1.5× | Fashion & Accessoires |
| Arsenal F.C. | 1.88× | Sports |
| Chelsea F.C. | 1.73× | Sports |
| Wembley Stadium | 1.69× | Sports |
| Livemusic | 1.76× | Music & Radio |
| Men's Fitness | 1.62× | Sports |
| UEFA Europa League | 1.81× | Sports |
| Real Madrid C.F. | 1.56× | Sports |
| Expensive Taste | 1.58× | Business & Career |
| Urban Outfitters | 1.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.67 |
| Luxury Orientation | PREMIUM | 1.54 |
| Indulgence | JOY | 1.31 |
| Travelling | THRILL | 1.13 |
| Sustainability | BALANCE | 1.1 |
| Sports Activity | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.7% |
| Germany | 6.2% |
See Nike audiences in other countries
More Sportswear audiences in United Kingdom
- Sports Direct (11,384,299)
- Adidas (8,465,116)
- New Balance (5,607,987)
- ASICS (3,293,062)
- Foot Locker (3,080,490)
Frequently asked questions
How many fans does Nike have in United Kingdom?
Nike has an estimated audience of 8,757,952 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Nike fans?
51.6% of Nike fans are female, 48.4% are male, with an average age of 36.6 years.
Which brands do Nike fans like most?
Nike fans show strongest brand affinity for Manchester United F.C. (1.62×), Manchester City F.C. (1.77×), and Streetwear (2.29×) over the country average.
Where do Nike fans live in United Kingdom?
Nike fans in United Kingdom are most concentrated in England (reach 6,568,464), Greater London (reach 1,398,892), and North West (reach 1,200,959). These three regions account for the largest share of the active audience.
What other brands do Nike fans also like?
Beyond Nike itself, the audience over-indexes on Manchester City F.C. (1.77×), Streetwear (2.29×), Hip hop music (1.58×), and FC Bayern Munich (1.64×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.