A data profile of the people who buy, follow and care about Nike in India — modelled from more than twelve digital signal sources. Nike has an estimated audience of 5,188,002 people in India.
The average Nike fan in India is 29.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Uttar Pradesh.
Top brand affinities include Millie Bobby Brown, New Balance, Puma, with strongest over-indexing on Millie Bobby Brown (4.13× the country average).
Demographically, the Nike audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Nike fan in India is more male, around 29.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Millie Bobby Brown.
The key figures that characterise the Nike profile in India.
21.0% are female, 79.0% are male, average age 29.7.
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 29.7 |
| Estimated audience size | 5,188,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Nike audience comes from India.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 9.6% |
| Germany | 6.1% |
Where the Nike audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~4K | 1.74× | |
| 02 | Goa | ~9K | 1.60× | |
| 03 | Karnataka | ~200K | 1.51× | |
| 04 | Gujarat | ~200K | 1.49× | |
| 05 | Haryana | ~100K | 1.49× | |
| 06 | Mizoram | ~5K | 1.36× | |
| 07 | Punjab (region) | ~90K | 1.32× | |
| 08 | Maharashtra | ~300K | 1.30× | |
| 09 | Uttarakhand | ~30K | 1.19× | |
| 10 | Telangana | ~80K | 1.09× | |
| 11 | Rajasthan | ~100K | 1.06× | |
| 12 | Meghalaya | ~6K | 1.05× | |
| 13 | Manipur | ~6K | 0.93× | |
| 14 | Nagaland | ~3K | 0.91× | |
| 15 | Assam | ~40K | 0.84× | |
| 16 | Chhattisgarh | ~30K | 0.84× | |
| 17 | Jharkhand | ~40K | 0.82× | |
| 18 | Uttar Pradesh | ~200K | 0.81× | |
| 19 | Himachal Pradesh | ~20K | 0.81× | |
| 20 | Arunachal Pradesh | ~2K | 0.78× | |
| 21 | Madhya Pradesh | ~80K | 0.76× | |
| 22 | Kerala | ~60K | 0.74× | |
| 23 | West Bengal | ~100K | 0.73× | |
| 24 | Tamil Nadu | ~90K | 0.71× | |
| 25 | Jammu and Kashmir | ~20K | 0.70× | |
| 26 | Tripura | ~5K | 0.66× | |
| 27 | Andhra Pradesh | ~40K | 0.60× | |
| 28 | Bihar | ~60K | 0.58× | |
| 29 | Odisha | ~30K | 0.57× |
The strongest cross-interests of the Nike audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Balance | Fashion & Accessoires | 4.37× | ||
| 02 | Millie Bobby Brown | Movies & TV | 4.13× | ||
| 03 | Travis Scott | Music & Radio | 3.89× | ||
| 04 | Lifestyle brand | Fashion & Accessoires | 3.24× | ||
| 05 | Bestseller | Literature | 3.00× | ||
| 06 | Puma | Fashion & Accessoires | 2.92× | ||
| 07 | Sadie Sink | Movies & TV | 2.66× | ||
| 08 | Balenciaga | Fashion & Accessoires | 2.54× | ||
| 09 | Adidas | Fashion & Accessoires | 2.47× | ||
| 10 | Streetwear | Fashion & Accessoires | 2.14× | ||
| 11 | FirstCry.com | Shopping | 2.12× | ||
| 12 | Louis Vuitton | Fashion & Accessoires | 1.98× | ||
| 13 | Sportswear (activewear) | Fashion & Accessoires | 1.88× | ||
| 14 | Party dress | Fashion & Accessoires | 1.83× | ||
| 15 | Gucci | Fashion & Accessoires | 1.76× | ||
| 16 | Scorpions (band) | Music & Radio | 1.72× | ||
| 17 | H&M | Shopping | 1.67× | ||
| 18 | BTS | Music & Radio | 1.59× | ||
| 19 | Men's Fitness | Sports | 1.59× | ||
| 20 | Manchester United F.C. | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.23× | |
| Early Adopter Mentality | POWER | 1.20× | |
| Price Sensitivity | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Community Orientation | OPEN | 0.80× |
Nike's target market in India covers an estimated 5,188,002 people, concentrated in Maharashtra and Gujarat.
21.0% of the Nike audience are female, 79.0% are male, with an average age of 29.7 years.
Nike fans show strongest brand affinity for Millie Bobby Brown (4.13×), New Balance (4.37×), and Puma (2.92×) over the country average.
Nike fans in India are most concentrated in Maharashtra (reach ~300K), Gujarat (reach ~200K), and Uttar Pradesh (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Nike itself, the audience over-indexes on New Balance (4.37×), Puma (2.92×), Adidas (2.47×), and Party dress (1.83×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Nike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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