Real Madrid C.F. Audience in United Kingdom
Real Madrid C.F. has an estimated audience of 8,651,092 people in United Kingdom. 33.0% are female, 67.0% are male, average age 35.9. Top regions: England, Greater London, North West. Top brand affinities: Manchester United F.C., FIFA World Cup, Manchester City F.C., Premier League, FC Bayern Munich.
The average Real Madrid C.F. fan in United Kingdom is 35.9 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, North West. Top brand affinities include Manchester United F.C., FIFA World Cup, Manchester City F.C., with strongest over-indexing on Manchester United F.C. (3.14× the country average). Demographically, the Real Madrid C.F. audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Real Madrid C.F. fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 35.9 |
| Estimated audience size | 8,651,092 |
Audience persona
The typical Real Madrid C.F. fan in United Kingdom is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,488,320 | 1.62× |
| Greater London | 1,645,127 | 1.46× |
| North West | 1,369,508 | 1.48× |
| South East | 1,003,012 | 0.86× |
| East of England | 800,100 | 1.01× |
| Scotland | 619,958 | 0.8× |
| South West | 589,390 | 0.83× |
| East Midlands | 563,004 | 0.92× |
| Yorkshire and the Humber | 553,536 | 0.8× |
| Wales | 351,444 | 0.71× |
| West Midlands | 330,646 | 0.89× |
| North East | 249,961 | 0.74× |
| Northern Ireland | 230,946 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 3.14× | Sports |
| FIFA World Cup | 2.99× | Sports |
| Manchester City F.C. | 3.33× | Sports |
| Premier League | 2.35× | Sports |
| FC Bayern Munich | 2.91× | Sports |
| UEFA Champions League | 2.82× | Sports |
| Arsenal F.C. | 3.32× | Sports |
| Wembley Stadium | 3.12× | Sports |
| Sky Sport | 2.82× | Sports |
| Soccer | 1.67× | Sports |
| FC Barcelona | 2.63× | Sports |
| Paris Saint-Germain | 4.14× | Sports |
| Liverpool F.C. | 1.98× | Sports |
| BBC Sport | 1.82× | Sports |
| UEFA Europa League | 2.78× | Sports |
| Hip hop music | 1.7× | Music & Radio |
| Juventus F.C. | 3.43× | Sports |
| Chelsea F.C. | 2.31× | Sports |
| Cristiano Ronaldo | 3.63× | Sports |
| Team sport | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.14 |
| Travelling | THRILL | 1.07 |
| Patriotism | CONSERVATISM | 1.02 |
| Sports Activity | POWER | 1 |
| Social Media Usage | JOY | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.9% |
| United States | 8.3% |
| Spain | 7.7% |
See Real Madrid C.F. audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Premier League (21,343,402)
- Liverpool F.C. (14,707,489)
- Manchester City F.C. (14,395,650)
Frequently asked questions
How many fans does Real Madrid C.F. have in United Kingdom?
Real Madrid C.F. has an estimated audience of 8,651,092 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Real Madrid C.F. fans?
33.0% of Real Madrid C.F. fans are female, 67.0% are male, with an average age of 35.9 years.
Which brands do Real Madrid C.F. fans like most?
Real Madrid C.F. fans show strongest brand affinity for Manchester United F.C. (3.14×), FIFA World Cup (2.99×), and Manchester City F.C. (3.33×) over the country average.
Where do Real Madrid C.F. fans live in United Kingdom?
Real Madrid C.F. fans in United Kingdom are most concentrated in England (reach 6,488,320), Greater London (reach 1,645,127), and North West (reach 1,369,508). These three regions account for the largest share of the active audience.
What other brands do Real Madrid C.F. fans also like?
Beyond Real Madrid C.F. itself, the audience over-indexes on FIFA World Cup (2.99×), Manchester City F.C. (3.33×), Premier League (2.35×), and FC Bayern Munich (2.91×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.