A data profile of the people who buy, follow and care about FC Bayern Munich in United Kingdom — modelled from more than twelve digital signal sources. FC Bayern Munich has an estimated audience of 4,789,291 people in United Kingdom.
The average FC Bayern Munich fan in United Kingdom is 35.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include FIFA World Cup, Manchester City F.C., A.C. Milan, with strongest over-indexing on FIFA World Cup (5.01× the country average).
Demographically, the FC Bayern Munich audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical FC Bayern Munich fan in United Kingdom is more male, around 35.0 years old, with strong Quality Awareness tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the FC Bayern Munich profile in United Kingdom.
33.2% are female, 66.8% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 35.0 |
| Estimated audience size | 4,789,291 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide FC Bayern Munich audience comes from United Kingdom.
| Country | Share |
|---|---|
| Germany | 27.3% |
| United States | 5.8% |
| Italy | 4.8% |
Where the FC Bayern Munich audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.64× | |
| 02 | North West | ~700K | 1.33× | |
| 03 | Greater London | ~700K | 1.16× | |
| 04 | East of England | ~500K | 1.12× | |
| 05 | East Midlands | ~300K | 1.05× | |
| 06 | South East | ~600K | 0.98× | |
| 07 | South West | ~400K | 0.95× | |
| 08 | Northern Ireland | ~100K | 0.87× | |
| 09 | North East | ~200K | 0.85× | |
| 10 | Scotland | ~300K | 0.80× | |
| 11 | Yorkshire and the Humber | ~300K | 0.80× | |
| 12 | West Midlands | ~200K | 0.76× | |
| 13 | Wales | ~200K | 0.69× |
The strongest cross-interests of the FC Bayern Munich audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ligue 1 | Sports | 18.00× | ||
| 02 | A.C. Milan | Sports | 14.93× | ||
| 03 | Borussia Dortmund | Sports | 14.72× | ||
| 04 | Paris Saint-Germain | Sports | 14.13× | ||
| 05 | Atlético Madrid | Sports | 13.80× | ||
| 06 | Crystal Palace F.C. | Sports | 13.21× | ||
| 07 | Inter Milan | Sports | 11.74× | ||
| 08 | Bundesliga | Sports | 11.51× | ||
| 09 | Juventus F.C. | Sports | 10.92× | ||
| 10 | Serie A | Sports | 10.06× | ||
| 11 | La Liga | Sports | 9.23× | ||
| 12 | UEFA Europa League | Sports | 8.17× | ||
| 13 | Manchester City F.C. | Sports | 6.96× | ||
| 14 | Wembley Stadium | Sports | 6.42× | ||
| 15 | Newcastle United F.C. | Sports | 6.02× | ||
| 16 | Sky Sport | Sports | 6.01× | ||
| 17 | Liverpool F.C. | Sports | 5.12× | ||
| 18 | FIFA World Cup | Sports | 5.01× | ||
| 19 | FIFA World Cup 2026 | Sports | 4.26× | ||
| 20 | Manchester United F.C. | Sports | 3.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.57× | |
| Early Adopter Mentality | POWER | 1.07× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.68× | |
| Individualism | JOY | 0.70× |
FC Bayern Munich has an estimated audience of 4,789,291 people in United Kingdom, concentrated in England and Greater London.
33.2% of FC Bayern Munich fans are female, 66.8% are male, with an average age of 35.0 years.
FC Bayern Munich fans show strongest brand affinity for FIFA World Cup (5.01×), Manchester City F.C. (6.96×), and A.C. Milan (14.93×) over the country average.
FC Bayern Munich fans in United Kingdom are most concentrated in England (reach ~3.5M), Greater London (reach ~700K), and North West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond FC Bayern Munich itself, the audience over-indexes on Manchester City F.C. (6.96×), A.C. Milan (14.93×), Wembley Stadium (6.42×), and Crystal Palace F.C. (13.21×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for FC Bayern Munich. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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