Rascasse Audience Intelligence

FC Barcelona Audience in United Kingdom

A data profile of the people who buy, follow and care about FC Barcelona in United Kingdom — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 8,391,020 people in United Kingdom.

The average FC Barcelona fan in United Kingdom is 37.5 years old, more male, and lives primarily in England.

The audience is concentrated in England, Greater London, North West.

Top brand affinities include FIFA World Cup, Manchester United F.C., FIFA World Cup 2026, with strongest over-indexing on FIFA World Cup (2.6× the country average).

Demographically, the FC Barcelona audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical FC Barcelona fan in United Kingdom is more male, around 37.5 years old, with strong Price Sensitivity tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Barcelona profile in United Kingdom.

Audience size
8.4M
in United Kingdom
Gender
36.6%
63.4% male
Age
37.5
average years
Country rank
#649
Team in United Kingdom
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Barcelona fans

36.6% are female, 63.4% are male, average age 37.5.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for FC Barcelona audience in United Kingdom
MetricValue
Female36.6%
Male63.4%
Average age37.5
Estimated audience size8,391,020
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the FC Barcelona audience in United Kingdom
Age bracketShare%
16-1922%
20-2924%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

3.3%

of the worldwide FC Barcelona audience comes from United Kingdom.

Worldwide audience distribution share by country for FC Barcelona
CountryShare
United States10.5%
Spain10.1%
Indonesia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Barcelona audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

FC Barcelona fans by region: top regions in United Kingdom
#RegionReachAffinity×
01England~6.5M1.76×
02North West~1.5M1.43×
03Greater London~1.5M1.40×
04East Midlands~600K1.06×
05East of England~800K0.98×
06West Midlands~300K0.90×
07South East~1M0.87×
08Yorkshire and the Humber~600K0.84×
09Northern Ireland~200K0.81×
10Scotland~600K0.80×
11South West~500K0.77×
12North East~200K0.74×
13Wales~300K0.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Barcelona audience
#·InterestCategoryAffinity×
01Paris Saint-GermainSports3.95×
02Manchester City F.C.Sports2.98×
03Arsenal F.C.Sports2.97×
04Juventus F.C.Sports2.95×
05FC Bayern MunichSports2.82×
06Wembley StadiumSports2.78×
07Manchester United F.C.Sports2.63×
08FIFA World CupSports2.60×
09Real Madrid C.F.Sports2.60×
10UEFA Europa LeagueSports2.49×
11UEFA Champions LeagueSports2.46×
12BBC SportSports2.32×
13FIFA World Cup 2026Sports2.23×
14Chelsea F.C.Sports2.16×
15Sky SportSports2.12×
16Premier LeagueSports1.99×
17Liverpool F.C.Sports1.83×
18Hip hop musicMusic & Radio1.82×
19SoccerSports1.77×
20Team sportSports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Barcelona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by FC Barcelona audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.16×
Luxury OrientationPREMIUM1.10×
MindfulnessBALANCE1.03×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by FC Barcelona audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.78×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does FC Barcelona have in United Kingdom?

FC Barcelona has an estimated audience of 8,391,020 people in United Kingdom, concentrated in England and Greater London.

02

What is the gender split and age of FC Barcelona fans?

36.6% of FC Barcelona fans are female, 63.4% are male, with an average age of 37.5 years.

03

Which brands do FC Barcelona fans like most?

FC Barcelona fans show strongest brand affinity for FIFA World Cup (2.6×), Manchester United F.C. (2.63×), and FIFA World Cup 2026 (2.23×) over the country average.

04

Where do FC Barcelona fans live in United Kingdom?

FC Barcelona fans in United Kingdom are most concentrated in England (reach ~6.5M), Greater London (reach ~1.5M), and North West (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do FC Barcelona fans also like?

Beyond FC Barcelona itself, the audience over-indexes on Manchester United F.C. (2.63×), FIFA World Cup 2026 (2.23×), Manchester City F.C. (2.98×), and Wembley Stadium (2.78×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →