A data profile of the people who buy, follow and care about FC Barcelona in Mexico — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 9,529,315 people in Mexico.
The average FC Barcelona fan in Mexico is 30.8 years old, more male, and lives primarily in Distrito Federal.
The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.
Top brand affinities include Neymar, Latin Music, CONCACAF Champions Cup, with strongest over-indexing on Neymar (1.6× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Tradition, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical FC Barcelona fan in Mexico is more male, around 30.8 years old, with strong Tradition tendencies and a notable affinity for Neymar.
The key figures that characterise the FC Barcelona profile in Mexico.
32.6% are female, 67.4% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 30.8 |
| Estimated audience size | 9,529,315 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide FC Barcelona audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 10.5% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chiapas | ~400K | 1.53× | |
| 02 | Puebla | ~600K | 1.37× | |
| 03 | Veracruz (state) | ~700K | 1.32× | |
| 04 | Michoacan de Ocampo | ~400K | 1.29× | |
| 05 | Guanajuato | ~500K | 1.28× | |
| 06 | Yucatan | ~200K | 1.16× | |
| 07 | Guerrero | ~300K | 1.15× | |
| 08 | Chihuahua | ~300K | 1.14× | |
| 09 | Baja California | ~400K | 1.12× | |
| 10 | Distrito Federal | ~1.5M | 1.11× | |
| 11 | Jalisco | ~700K | 1.09× | |
| 12 | Durango | ~100K | 1.07× | |
| 13 | State of Mexico | ~1.5M | 1.06× | |
| 14 | Campeche | ~70K | 1.05× | |
| 15 | Coahuila de Zaragoza | ~300K | 1.02× | |
| 16 | Aguascalientes | ~100K | 0.98× | |
| 17 | Tlaxcala | ~100K | 0.97× | |
| 18 | Hidalgo | ~200K | 0.95× | |
| 19 | Morelos | ~100K | 0.91× | |
| 20 | Zacatecas | ~90K | 0.84× | |
| 21 | Baja California Sur | ~60K | 0.84× | |
| 22 | Nayarit | ~70K | 0.82× | |
| 23 | Nuevo Leon | ~400K | 0.81× | |
| 24 | Colima | ~40K | 0.76× | |
| 25 | Sinaloa | ~100K | 0.58× | |
| 26 | Tamaulipas | ~100K | 0.46× | |
| 27 | Oaxaca | ~80K | 0.33× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicago Fire (TV series) | Movies & TV | 1.85× | ||
| 02 | Bayer 04 Leverkusen | Sports | 1.84× | ||
| 03 | Grupo Bryndis | Music & Radio | 1.78× | ||
| 04 | Ronaldinho | Sports | 1.70× | ||
| 05 | Viperidae | Pets & Animals | 1.70× | ||
| 06 | Los Temerarios | Music & Radio | 1.67× | ||
| 07 | Multitrack recording | Music & Radio | 1.61× | ||
| 08 | Neymar | Sports | 1.60× | ||
| 09 | Musical improvisation | Music & Radio | 1.59× | ||
| 10 | Kurt Cobain | Music & Radio | 1.58× | ||
| 11 | Patch (computing) | Technology & Electronics | 1.58× | ||
| 12 | El Clásico | Sports | 1.57× | ||
| 13 | Duranguense | Music & Radio | 1.56× | ||
| 14 | Música popular brasileira | Music & Radio | 1.54× | ||
| 15 | Latin Music | Music & Radio | 1.53× | ||
| 16 | Perimeter | Topic | 1.53× | ||
| 17 | DJ mixer | Music & Radio | 1.53× | ||
| 18 | Wolverhampton Wanderers F.C. | Sports | 1.53× | ||
| 19 | CONCACAF Champions Cup | Sports | 1.50× | ||
| 20 | Nursery rhyme | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.15× | |
| Patriotism | CONSERVATISM | 1.02× | |
| Extroversion | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.66× | |
| Career Orientation | POWER | 0.67× | |
| Mindfulness | BALANCE | 0.69× |
FC Barcelona has an estimated audience of 9,529,315 people in Mexico, concentrated in Distrito Federal and State of Mexico.
32.6% of FC Barcelona fans are female, 67.4% are male, with an average age of 30.8 years.
FC Barcelona fans show strongest brand affinity for Neymar (1.6×), Latin Music (1.53×), and CONCACAF Champions Cup (1.5×) over the country average.
FC Barcelona fans in Mexico are most concentrated in Distrito Federal (reach ~1.5M), State of Mexico (reach ~1.5M), and Jalisco (reach ~700K). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on Latin Music (1.53×), CONCACAF Champions Cup (1.5×), El Clásico (1.57×), and Ronaldinho (1.7×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.