FC Barcelona Audience in Mexico
FC Barcelona has an estimated audience of 8,871,524 people in Mexico. 32.6% are female, 67.4% are male, average age 30.8. Top regions: Distrito Federal, State of Mexico, Jalisco. Top brand affinities: Neymar, Latin Music, CONCACAF Champions Cup, El Clásico, Ronaldinho.
The average FC Barcelona fan in Mexico is 30.8 years old, more male, and lives primarily in Distrito Federal. The audience is concentrated in Distrito Federal, State of Mexico, Jalisco. Top brand affinities include Neymar, Latin Music, CONCACAF Champions Cup, with strongest over-indexing on Neymar (1.6× the country average). Demographically, the FC Barcelona audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Risk Appetite, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC Barcelona fans
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 30.8 |
| Estimated audience size | 8,871,524 |
Audience persona
The typical FC Barcelona fan in Mexico is more male, around 30.8 years old, with strong Risk Appetite tendencies and a notable affinity for Neymar.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| Distrito Federal | 1,293,815 | 1.11× |
| State of Mexico | 1,286,388 | 1.06× |
| Jalisco | 716,517 | 1.09× |
| Veracruz (state) | 687,292 | 1.32× |
| Puebla | 643,983 | 1.37× |
| Guanajuato | 538,928 | 1.28× |
| Nuevo Leon | 433,051 | 0.81× |
| Baja California | 411,293 | 1.12× |
| Chiapas | 406,485 | 1.53× |
| Michoacan de Ocampo | 396,256 | 1.29× |
| Chihuahua | 349,232 | 1.14× |
| Coahuila de Zaragoza | 272,451 | 1.02× |
| Guerrero | 258,895 | 1.15× |
| Yucatan | 214,561 | 1.16× |
| Hidalgo | 204,622 | 0.95× |
| Morelos | 139,637 | 0.91× |
| Sinaloa | 136,474 | 0.58× |
| Tamaulipas | 134,759 | 0.45× |
| Durango | 131,729 | 1.07× |
| Aguascalientes | 110,242 | 0.98× |
| Tlaxcala | 99,123 | 0.97× |
| Zacatecas | 94,136 | 0.84× |
| Oaxaca | 80,235 | 0.33× |
| Campeche | 71,075 | 1.05× |
| Nayarit | 69,892 | 0.82× |
| Baja California Sur | 59,724 | 0.84× |
| Colima | 43,192 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Neymar | 1.6× | Sports |
| Latin Music | 1.53× | Music & Radio |
| CONCACAF Champions Cup | 1.5× | Sports |
| El Clásico | 1.57× | Sports |
| Ronaldinho | 1.7× | Sports |
| Música popular brasileira | 1.54× | Music & Radio |
| Los Temerarios | 1.67× | Music & Radio |
| Kurt Cobain | 1.58× | Music & Radio |
| Perimeter | 1.53× | |
| Bayer 04 Leverkusen | 1.84× | Sports |
| Multitrack recording | 1.61× | Music & Radio |
| Musical improvisation | 1.59× | Music & Radio |
| Nursery rhyme | 1.5× | Kids & Family |
| Viperidae | 1.7× | Pets & Animals |
| DJ mixer | 1.53× | Music & Radio |
| Chicago Fire (TV series) | 1.85× | Movies & TV |
| Wolverhampton Wanderers F.C. | 1.53× | Sports |
| Duranguense | 1.56× | Music & Radio |
| Luis Enrique (footballer) | 1.53× | Sports |
| Grupo Bryndis | 1.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.63 |
| Mindfulness | BALANCE | 1.95 |
| Spirituality | BALANCE | 1.21 |
| Travelling | THRILL | 1.21 |
| Urban Lifestyle | OPEN | 1.01 |
| Social Media Usage | JOY | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.3% |
| Spain | 10.0% |
| Indonesia | 4.7% |
See FC Barcelona audiences in other countries
More Soccer audiences in Mexico
- Liga MX (25,099,766)
- Real Madrid C.F. (17,768,214)
- Cruz Azul (15,842,536)
- Club América (13,891,343)
- UEFA Champions League (8,319,269)
Frequently asked questions
How many fans does FC Barcelona have in Mexico?
FC Barcelona has an estimated audience of 8,871,524 people in Mexico, concentrated in Distrito Federal and State of Mexico.
What is the gender split and age of FC Barcelona fans?
32.6% of FC Barcelona fans are female, 67.4% are male, with an average age of 30.8 years.
Which brands do FC Barcelona fans like most?
FC Barcelona fans show strongest brand affinity for Neymar (1.6×), Latin Music (1.53×), and CONCACAF Champions Cup (1.5×) over the country average.
Where do FC Barcelona fans live in Mexico?
FC Barcelona fans in Mexico are most concentrated in Distrito Federal (reach 1,293,815), State of Mexico (reach 1,286,388), and Jalisco (reach 716,517). These three regions account for the largest share of the active audience.
What other brands do FC Barcelona fans also like?
Beyond FC Barcelona itself, the audience over-indexes on Latin Music (1.53×), CONCACAF Champions Cup (1.5×), El Clásico (1.57×), and Ronaldinho (1.7×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.