A data profile of the people who buy, follow and care about FC Barcelona in Italy — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 8,256,686 people in Italy.
The average FC Barcelona fan in Italy is 35.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include FIFA World Cup, UEFA Champions League, A.C. Milan, with strongest over-indexing on FIFA World Cup (2.03× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Social Media Usage, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical FC Barcelona fan in Italy is more male, around 35.1 years old, with strong Social Media Usage tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the FC Barcelona profile in Italy.
38.0% are female, 62.0% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 38.0% |
| Male | 62.0% |
| Average age | 35.1 |
| Estimated audience size | 8,256,686 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide FC Barcelona audience comes from Italy.
| Country | Share |
|---|---|
| United States | 10.5% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~300K | 1.86× | |
| 02 | Lombardy | ~2M | 1.44× | |
| 03 | Campania | ~1M | 1.19× | |
| 04 | Veneto | ~800K | 1.19× | |
| 05 | Lazio | ~1M | 1.18× | |
| 06 | Emilia-Romagna | ~800K | 1.12× | |
| 07 | Tuscany | ~600K | 1.09× | |
| 08 | Piedmont | ~700K | 1.06× | |
| 09 | Liguria | ~200K | 1.03× | |
| 10 | Puglia | ~600K | 0.96× | |
| 11 | Calabria | ~200K | 0.94× | |
| 12 | Sicilia | ~700K | 0.92× | |
| 13 | Marche | ~200K | 0.92× | |
| 14 | Sardinia | ~200K | 0.90× | |
| 15 | Friuli-Venezia Giulia | ~100K | 0.87× | |
| 16 | Umbria | ~100K | 0.78× | |
| 17 | Basilicata | ~60K | 0.76× | |
| 18 | Abruzzo | ~100K | 0.74× | |
| 19 | Molise | ~30K | 0.63× | |
| 20 | Aosta Valley | ~10K | 0.55× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neymar | Sports | 2.59× | ||
| 02 | Arsenal F.C. | Sports | 2.22× | ||
| 03 | Manchester City F.C. | Sports | 2.15× | ||
| 04 | Sports betting | Games | 2.12× | ||
| 05 | Ligue 1 | Sports | 2.08× | ||
| 06 | FIFA World Cup | Sports | 2.03× | ||
| 07 | FIFA (video game series) | Games | 2.02× | ||
| 08 | FC Bayern Munich | Sports | 1.93× | ||
| 09 | Manchester United F.C. | Sports | 1.90× | ||
| 10 | Paris Saint-Germain | Sports | 1.87× | ||
| 11 | Bundesliga | Sports | 1.85× | ||
| 12 | UEFA Champions League | Sports | 1.79× | ||
| 13 | Cristiano Ronaldo | Sports | 1.76× | ||
| 14 | Premier League | Sports | 1.68× | ||
| 15 | UEFA Europa League | Sports | 1.66× | ||
| 16 | Chelsea F.C. | Sports | 1.63× | ||
| 17 | A.C. Milan | Sports | 1.62× | ||
| 18 | La Liga | Sports | 1.62× | ||
| 19 | Juventus F.C. | Sports | 1.58× | ||
| 20 | Twitch | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.99× | |
| Indulgence | JOY | 0.96× | |
| Quality Awareness | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.83× | |
| Individualism | JOY | 0.83× | |
| Convenience Orientation | PREMIUM | 0.83× |
FC Barcelona has an estimated audience of 8,256,686 people in Italy, concentrated in Lombardy and Lazio.
38.0% of FC Barcelona fans are female, 62.0% are male, with an average age of 35.1 years.
FC Barcelona fans show strongest brand affinity for FIFA World Cup (2.03×), UEFA Champions League (1.79×), and A.C. Milan (1.62×) over the country average.
FC Barcelona fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on UEFA Champions League (1.79×), A.C. Milan (1.62×), Juventus F.C. (1.58×), and Premier League (1.68×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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