Top 50 Sportswears in United Kingdom
This curated ranking covers the 50 largest sportswears in United Kingdom, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 59 sportswears tracked in United Kingdom, the 50 ranked here account for the largest measured audience reach. Sports Direct, Nike and Adidas lead the list with a combined estimated audience of 28,864,291 people. Across all 50 entries the average audience size is 1,314,373, and the largest, Sports Direct, reaches around 11,384,298 people in United Kingdom. Audience size is the estimated number of unique people in United Kingdom who actively engage with each sportswear, derived from search demand signals. Rankings reflect search-behavior signals collected across United Kingdom and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Sports Direct |
11,384,298 | 54.2% | Sportswear | Fashion & Accessoires |
| 2 |  Nike |
9,013,998 | 5.6% | Sportswear | Fashion & Accessoires |
| 3 |  Adidas |
8,465,995 | 4.3% | Sportswear | Fashion & Accessoires |
| 4 |  New Balance |
5,783,175 | 4.5% | Sportswear | Fashion & Accessoires |
| 5 |  ASICS |
3,229,510 | 4.9% | Sportswear | Fashion & Accessoires |
| 6 |  Foot Locker |
3,203,570 | 6.2% | Sportswear | Shopping |
| 7 |  Under Armour |
3,006,957 | 5.6% | Sportswear | Fashion & Accessoires |
| 8 |  Converse |
2,828,691 | 4.2% | Sportswear | Fashion & Accessoires |
| 9 |  Patagonia |
2,694,592 | 6.0% | Sportswear | Fashion & Accessoires |
| 10 |  Fabletics |
2,572,856 | 9.4% | Sportswear | Fashion & Accessoires |
| 11 |  Reebok |
2,435,635 | 4.6% | Sportswear | Fashion & Accessoires |
| 12 |  Puma |
1,599,332 | 2.4% | Sportswear | Fashion & Accessoires |
| 13 |  Air Jordan |
1,417,647 | 4.4% | Sportswear | Fashion & Accessoires |
| 14 |  Fanatics |
1,199,765 | 5.7% | Sportswear | Fashion & Accessoires |
| 15 |  Fila (company) |
1,014,155 | 4.4% | Sportswear | Fashion & Accessoires |
| 16 |  Burton |
639,671 | 12.7% | Sportswear | Fashion & Accessoires |
| 17 |  Brooks Sports |
512,742 | 7.2% | Sportswear | Fashion & Accessoires |
| 18 |  DC Shoes |
498,522 | 4.3% | Sportswear | Fashion & Accessoires |
| 19 |  Onitsuka Tiger |
471,558 | 2.3% | Sportswear | Fashion & Accessoires |
| 20 |  Sergio Tacchini |
385,410 | 21.8% | Sportswear | Fashion & Accessoires |
| 21 |  O'Neill (brand) |
355,687 | 7.0% | Sportswear | Fashion & Accessoires |
| 22 |  Reef (company) |
338,180 | 7.1% | Sportswear | Fashion & Accessoires |
| 23 |  Rip Curl |
310,298 | 3.8% | Sportswear | Fashion & Accessoires |
| 24 |  Brooks Running |
298,627 | 10.8% | Sportswear | Fashion & Accessoires |
| 25 |  Kappa (company) |
243,731 | 3.2% | Sportswear | Fashion & Accessoires |
| 26 |  Diadora |
228,580 | 6.2% | Sportswear | Fashion & Accessoires |
| 27 |  Nike Women |
227,675 | 8.7% | Sportswear | Fashion & Accessoires |
| 28 |  Intersport |
172,457 | 0.6% | Sportswear | Shopping |
| 29 |  Mizuno |
166,894 | 2.2% | Sportswear | Fashion & Accessoires |
| 30 |  Reebok Classic |
158,684 | 5.4% | Sportswear | Fashion & Accessoires |
| 31 |  Nike Running |
153,479 | 5.4% | Sportswear | Fashion & Accessoires |
| 32 |  Superga (brand) |
138,912 | 3.2% | Sportswear | Fashion & Accessoires |
| 33 |  Hurley |
137,057 | 6.2% | Sportswear | Fashion & Accessoires |
| 34 |  Joma |
117,575 | 3.9% | Sportswear | Fashion & Accessoires |
| 35 |  DaKine |
58,711 | 6.8% | Sportswear | Fashion & Accessoires |
| 36 |  Chuck Taylor All-Stars |
57,174 | 2.6% | Sportswear | Fashion & Accessoires |
| 37 |  Mitchell & Ness |
37,280 | 2.2% | Sportswear | Fashion & Accessoires |
| 38 |  Crivit |
31,878 | 6.1% | Sportswear | Fashion & Accessoires |
| 39 |  Asics Onitsuka Tiger |
23,238 | 3.3% | Sportswear | Fashion & Accessoires |
| 40 |  Hurley International |
18,789 | 34.2% | Sportswear | Fashion & Accessoires |
| 41 |  SportScheck |
18,043 | 0.3% | Sportswear | Shopping |
| 42 |  Jack Purcell |
16,485 | 7.7% | Sportswear | Fashion & Accessoires |
| 43 |  Ryzon |
11,003 | 1.4% | Sportswear | Fashion & Accessoires |
| 44 |  Planet Sports |
9,896 | 1.9% | Sportswear | Shopping |
| 45 |  Oceans Apart |
6,840 | 0.5% | Sportswear | Fashion & Accessoires |
| 46 |  Oiselle |
6,045 | 3.9% | Sportswear | Fashion & Accessoires |
| 47 |  Lakai |
5,654 | 3.1% | Sportswear | Fashion & Accessoires |
| 48 |  Lululemon Athletica |
4,532 | 6.8% | Sportswear | Fashion & Accessoires |
| 49 |  Runner's World |
4,235 | 0.9% | Sportswear | Shopping |
| 50 |  Adicolor |
2,970 | 4.5% | Sportswear | Fashion & Accessoires |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United Kingdom and ranks each sportswear by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest sportswear in United Kingdom?
Sports Direct currently leads with an estimated audience of 11,384,298 people in United Kingdom.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United Kingdom. Lists below 5 entries are not published. See methodology for full details.