Rascasse Audience Intelligence

Foot Locker Target Market in United Kingdom

A data profile of the people who buy, follow and care about Foot Locker in United Kingdom — modelled from more than twelve digital signal sources. Foot Locker has an estimated audience of 3,079,927 people in United Kingdom.

The average Foot Locker fan in United Kingdom is 33.5 years old, balanced, and lives primarily in England.

The audience is concentrated in England, Greater London, North West.

Top brand affinities include JD Sports, Manchester United F.C., FIFA World Cup, with strongest over-indexing on JD Sports (3.42× the country average).

Demographically, the Foot Locker audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Foot Locker fan in United Kingdom is balanced, around 33.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for JD Sports.

Category: Shopping · Type: Brand · Subtype: Sportswear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Foot Locker profile in United Kingdom.

Audience size
3.1M
in United Kingdom
Gender
49.7%
50.3% male
Age
33.5
average years
Country rank
#2408
Brand in United Kingdom
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Foot Locker

49.7% are female, 50.3% are male, average age 33.5.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Foot Locker audience in United Kingdom
MetricValue
Female49.7%
Male50.3%
Average age33.5
Estimated audience size3,079,927
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Foot Locker audience in United Kingdom
Age bracketShare%
16-1927%
20-2929%
30-3922%
40-4914%
50+8%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Foot Locker audience comes from United Kingdom.

Worldwide audience distribution share by country for Foot Locker
CountryShare
United States34.4%
Italy10.1%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Foot Locker audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Foot Locker customers by region in United Kingdom
#RegionReachAffinity×
01North West~500K1.51×
02Greater London~500K1.25×
03Northern Ireland~100K1.17×
04North East~100K1.16×
05England~2.5M1.06×
06Scotland~300K0.98×
07East Midlands~200K0.98×
08Yorkshire and the Humber~200K0.89×
09East of England~200K0.87×
10West Midlands~100K0.83×
11Wales~100K0.80×
12South East~300K0.79×
13South West~200K0.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Foot Locker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Foot Locker audience
#·InterestCategoryAffinity×
01FootAsylumFashion & Accessoires4.70×
02Queens Park Rangers F.C.Sports3.65×
03JD SportsShopping3.42×
04New BalanceFashion & Accessoires3.18×
05Sneakers (footwear)Fashion & Accessoires2.90×
06StreetwearFashion & Accessoires2.52×
07NikeFashion & Accessoires2.33×
08William Hill (bookmaker)Games2.16×
09Paddy PowerGames2.07×
10BetfredGames2.04×
11Manchester United F.C.Sports2.00×
12FIFA World Cup 2026Sports1.95×
13Manchester City F.C.Sports1.95×
14Wembley StadiumSports1.90×
15UEFA Champions LeagueSports1.90×
16FIFA World CupSports1.88×
17Sportswear (activewear)Fashion & Accessoires1.85×
18Premier LeagueSports1.74×
19SoccerSports1.71×
20FootwearFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Foot Locker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Foot Locker audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
Social Media UsageJOY1.29×
Luxury OrientationPREMIUM1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Foot Locker audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
MindfulnessBALANCE0.71×
Quality AwarenessPREMIUM0.74×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Foot Locker's target market in United Kingdom?

Foot Locker's target market in United Kingdom covers an estimated 3,079,927 people, concentrated in England and Greater London.

02

What is the gender split and age of Foot Locker customers?

49.7% of the Foot Locker audience are female, 50.3% are male, with an average age of 33.5 years.

03

Which brands do Foot Locker fans like most?

Foot Locker fans show strongest brand affinity for JD Sports (3.42×), Manchester United F.C. (2×), and FIFA World Cup (1.88×) over the country average.

04

Where do Foot Locker fans live in United Kingdom?

Foot Locker fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Foot Locker fans also like?

Beyond Foot Locker itself, the audience over-indexes on Manchester United F.C. (2×), FIFA World Cup (1.88×), FIFA World Cup 2026 (1.95×), and Sneakers (footwear) (2.9×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Foot Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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