Foot Locker Audience in Germany
Foot Locker has an estimated audience of 2,301,652 people in Germany. 44.6% are female, 55.4% are male, average age 29.0. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Sports, Sneaker collecting, Bershka, JD Sports, Drop shipping.
The average Foot Locker fan in Germany is 29.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Sports, Sneaker collecting, Bershka, with strongest over-indexing on Sports (1.66× the country average). Demographically, the Foot Locker audience skews more male with an average age of 29.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Sportswear
Demographics of Foot Locker fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 29.0 |
| Estimated audience size | 2,301,652 |
Audience persona
The typical Foot Locker fan in Germany is more male, around 29.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 718,473 | 1.43× |
| Baden-Württemberg | 396,096 | 1.26× |
| Bayern | 348,686 | 0.94× |
| Hessen | 244,382 | 1.39× |
| Niedersachsen | 202,035 | 0.9× |
| Berlin | 140,853 | 1.37× |
| Rheinland-Pfalz | 128,058 | 1.11× |
| Sachsen | 78,820 | 0.7× |
| Hamburg | 69,913 | 1.34× |
| Schleswig-Holstein | 64,530 | 0.78× |
| Brandenburg | 51,942 | 0.73× |
| Sachsen-Anhalt | 34,687 | 0.58× |
| Saarland | 31,926 | 1.13× |
| Thüringen | 29,641 | 0.51× |
| Bremen | 26,623 | 1.35× |
| Mecklenburg-Vorpommern | 20,805 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.66× | Sports |
| Sneaker collecting | 4.02× | Fashion & Accessoires |
| Bershka | 3.78× | Shopping |
| JD Sports | 4.17× | Shopping |
| Drop shipping | 2.1× | Shopping |
| Footwear | 1.65× | Fashion & Accessoires |
| Sportswear (fashion) | 3.39× | Fashion & Accessoires |
| Transfermarkt | 1.82× | Sports |
| Paris Saint-Germain Féminines | 3.89× | Sports |
| Breuninger | 1.82× | Fashion & Accessoires |
| Uniqlo | 2.27× | Shopping |
| Nike | 1.77× | Fashion & Accessoires |
| Sportswear (activewear) | 1.73× | Fashion & Accessoires |
| Banana Republic | 5.71× | Fashion & Accessoires |
| Puma | 3.23× | Fashion & Accessoires |
| Zara | 1.8× | Shopping |
| Sports equipment | 2.15× | Sports |
| Maje | 5.78× | Shopping |
| Underground hip hop | 2.47× | Music & Radio |
| Twitch | 1.68× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| Luxury Orientation | PREMIUM | 1.4 |
| Sustainability | BALANCE | 1.34 |
| Social Media Usage | JOY | 1.17 |
| Price Sensitivity | PREMIUM | 1.16 |
| Indulgence | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| Italy | 10.0% |
| France | 9.0% |
See Foot Locker audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Foot Locker have in Germany?
Foot Locker has an estimated audience of 2,301,652 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Foot Locker fans?
44.6% of Foot Locker fans are female, 55.4% are male, with an average age of 29.0 years.
Which brands do Foot Locker fans like most?
Foot Locker fans show strongest brand affinity for Sports (1.66×), Sneaker collecting (4.02×), and Bershka (3.78×) over the country average.
Where do Foot Locker fans live in Germany?
Foot Locker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 718,473), Baden-Württemberg (reach 396,096), and Bayern (reach 348,686). These three regions account for the largest share of the active audience.
What other brands do Foot Locker fans also like?
Beyond Foot Locker itself, the audience over-indexes on Sneaker collecting (4.02×), Bershka (3.78×), JD Sports (4.17×), and Drop shipping (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Foot Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.