Converse Audience in Germany
Converse has an estimated audience of 3,625,995 people in Germany. 66.1% are female, 33.9% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ariana Grande, Tagesschau, Drop shipping, Sneaker collecting, Gina Tricot.
The average Converse fan in Germany is 40.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ariana Grande, Tagesschau, Drop shipping, with strongest over-indexing on Ariana Grande (6.25× the country average). Demographically, the Converse audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Converse fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 40.7 |
| Estimated audience size | 3,625,995 |
Audience persona
The typical Converse fan in Germany is more female, around 40.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ariana Grande.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 893,960 | 1.13× |
| Bayern | 582,371 | 1× |
| Baden-Württemberg | 507,700 | 1.03× |
| Hessen | 356,833 | 1.29× |
| Niedersachsen | 343,791 | 0.98× |
| Rheinland-Pfalz | 180,764 | 1× |
| Sachsen | 170,826 | 0.96× |
| Berlin | 167,751 | 1.03× |
| Schleswig-Holstein | 119,910 | 0.92× |
| Brandenburg | 104,288 | 0.93× |
| Thüringen | 91,078 | 0.99× |
| Sachsen-Anhalt | 85,690 | 0.91× |
| Hamburg | 84,517 | 1.03× |
| Mecklenburg-Vorpommern | 61,064 | 0.88× |
| Saarland | 45,009 | 1.01× |
| Bremen | 28,516 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ariana Grande | 6.25× | Music & Radio |
| Tagesschau | 2.32× | Movies & TV |
| Drop shipping | 3.65× | Shopping |
| Sneaker collecting | 5.61× | Fashion & Accessoires |
| Gina Tricot | 6.85× | Fashion & Accessoires |
| The Timberland Company | 8.31× | Fashion & Accessoires |
| Nike | 3.1× | Fashion & Accessoires |
| Payback | 3.98× | Shopping |
| Urban Outfitters | 4.6× | Shopping |
| Hygiene | 2.76× | Beauty & Wellness |
| Pets | 1.52× | Pets & Animals |
| Spiegel Online | 1.77× | News |
| FIFA World Cup | 1.75× | Sports |
| Skechers | 5.67× | Fashion & Accessoires |
| Supreme | 5.11× | Fashion & Accessoires |
| New Balance | 3.05× | Fashion & Accessoires |
| Rossmann | 1.88× | Shopping |
| Pandora | 3.89× | Fashion & Accessoires |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Puma | 4.19× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.6 |
| Sustainability | BALANCE | 1.48 |
| Price Sensitivity | PREMIUM | 1.26 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Sports Activity | POWER | 1.25 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Japan | 6.8% |
| China | 5.6% |
See Converse audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- ASICS (3,124,805)
- Intersport (3,105,036)
Frequently asked questions
How many fans does Converse have in Germany?
Converse has an estimated audience of 3,625,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Converse fans?
66.1% of Converse fans are female, 33.9% are male, with an average age of 40.7 years.
Which brands do Converse fans like most?
Converse fans show strongest brand affinity for Ariana Grande (6.25×), Tagesschau (2.32×), and Drop shipping (3.65×) over the country average.
Where do Converse fans live in Germany?
Converse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 893,960), Bayern (reach 582,371), and Baden-Württemberg (reach 507,700). These three regions account for the largest share of the active audience.
What other brands do Converse fans also like?
Beyond Converse itself, the audience over-indexes on Tagesschau (2.32×), Drop shipping (3.65×), Sneaker collecting (5.61×), and Gina Tricot (6.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Converse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.