A data profile of the people who buy, follow and care about Converse in Spain — modelled from more than twelve digital signal sources. Converse has an estimated audience of 2,330,401 people in Spain.
The average Converse fan in Spain is 38.9 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Stradivarius, JD Sports, Primark, with strongest over-indexing on Stradivarius (2.51× the country average).
Demographically, the Converse audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Converse fan in Spain is more female, around 38.9 years old, with strong Creativity tendencies and a notable affinity for Stradivarius.
The key figures that characterise the Converse profile in Spain.
58.4% are female, 41.6% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.9 |
| Estimated audience size | 2,330,401 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 16% |
of the worldwide Converse audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 6.7% |
| China | 5.6% |
Where the Converse audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~100K | 1.53× | |
| 02 | Region of Murcia | ~100K | 1.33× | |
| 03 | Extremadura | ~70K | 1.32× | |
| 04 | Andalusia | ~600K | 1.24× | |
| 05 | Castile and León | ~100K | 1.17× | |
| 06 | Community of Madrid | ~400K | 1.13× | |
| 07 | Aragon | ~70K | 1.11× | |
| 08 | Comunidad Valenciana | ~300K | 1.09× | |
| 09 | Galicia | ~100K | 0.99× | |
| 10 | Catalonia | ~400K | 0.91× | |
| 11 | Basque Autonomous Country | ~80K | 0.88× | |
| 12 | Cantabria | ~30K | 0.86× | |
| 13 | La Rioja | ~10K | 0.83× | |
| 14 | Navarre | ~20K | 0.79× | |
| 15 | Principality of Asturias | ~40K | 0.77× | |
| 16 | Balearic Islands | ~50K | 0.70× | |
| 17 | Canary Islands | ~50K | 0.40× |
The strongest cross-interests of the Converse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chuck Taylor All-Stars | Fashion & Accessoires | 14.51× | ||
| 02 | JD Sports | Shopping | 4.31× | ||
| 03 | Bershka | Shopping | 3.02× | ||
| 04 | Skechers | Fashion & Accessoires | 2.97× | ||
| 05 | New Balance | Fashion & Accessoires | 2.66× | ||
| 06 | Uniqlo | Shopping | 2.52× | ||
| 07 | Stradivarius | Shopping | 2.51× | ||
| 08 | Oysho | Fashion & Accessoires | 2.48× | ||
| 09 | H&M | Shopping | 2.43× | ||
| 10 | Primark | Shopping | 2.13× | ||
| 11 | Mango | Shopping | 2.05× | ||
| 12 | Children's clothing | Fashion & Accessoires | 2.00× | ||
| 13 | Streetwear | Fashion & Accessoires | 2.00× | ||
| 14 | Sephora | Shopping | 1.94× | ||
| 15 | Skirt | Fashion & Accessoires | 1.92× | ||
| 16 | Sportswear (activewear) | Fashion & Accessoires | 1.83× | ||
| 17 | Handbags | Fashion & Accessoires | 1.79× | ||
| 18 | Trousers | Fashion & Accessoires | 1.71× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.53× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.32× | |
| Price Sensitivity | PREMIUM | 1.28× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Community Orientation | OPEN | 0.66× | |
| Need for Security | CONSERVATISM | 0.66× |
Converse's target market in Spain covers an estimated 2,330,401 people, concentrated in Andalusia and Community of Madrid.
58.4% of the Converse audience are female, 41.6% are male, with an average age of 38.9 years.
Converse fans show strongest brand affinity for Stradivarius (2.51×), JD Sports (4.31×), and Primark (2.13×) over the country average.
Converse fans in Spain are most concentrated in Andalusia (reach ~600K), Community of Madrid (reach ~400K), and Catalonia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Converse itself, the audience over-indexes on JD Sports (4.31×), Primark (2.13×), Bershka (3.02×), and H&M (2.43×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Converse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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