Urban Outfitters Audience in Germany
Urban Outfitters has an estimated audience of 3,264,959 people in Germany. 59.0% are female, 41.0% are male, average age 29.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Sports, Bershka, H&M, Rossmann, Zara.
The average Urban Outfitters fan in Germany is 29.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Sports, Bershka, H&M, with strongest over-indexing on Sports (1.9× the country average). Demographically, the Urban Outfitters audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Fashion
Demographics of Urban Outfitters fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 29.5 |
| Estimated audience size | 3,264,959 |
Audience persona
The typical Urban Outfitters fan in Germany is more female, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 647,441 | 1.23× |
| Baden-Württemberg | 517,223 | 1.16× |
| Nordrhein-Westfalen | 472,026 | 0.66× |
| Berlin | 327,534 | 2.24× |
| Niedersachsen | 297,448 | 0.94× |
| Hessen | 268,793 | 1.08× |
| Sachsen | 173,589 | 1.08× |
| Rheinland-Pfalz | 138,567 | 0.85× |
| Hamburg | 105,343 | 1.43× |
| Schleswig-Holstein | 96,968 | 0.83× |
| Brandenburg | 90,039 | 0.89× |
| Thüringen | 62,340 | 0.75× |
| Sachsen-Anhalt | 57,895 | 0.68× |
| Mecklenburg-Vorpommern | 40,476 | 0.65× |
| Bremen | 27,329 | 0.98× |
| Saarland | 21,877 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.9× | Sports |
| Bershka | 3.89× | Shopping |
| H&M | 1.8× | Shopping |
| Rossmann | 1.94× | Shopping |
| Zara | 2.5× | Shopping |
| Breuninger | 2.33× | Fashion & Accessoires |
| Nike | 2.17× | Fashion & Accessoires |
| Hermès | 1.85× | Fashion & Accessoires |
| Converse | 3.26× | Fashion & Accessoires |
| Uniqlo | 2.54× | Shopping |
| Primark | 1.92× | Shopping |
| Mango | 2.96× | Shopping |
| Fashion show | 2.49× | Fashion & Accessoires |
| Self-love | 1.8× | Health |
| Undergarment | 1.85× | Fashion & Accessoires |
| Supreme | 3.79× | Fashion & Accessoires |
| Dr. Martens | 4.2× | Fashion & Accessoires |
| Louis Vuitton | 1.99× | Fashion & Accessoires |
| Self-awareness | 1.81× | Health |
| 6PM | 2.8× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.29 |
| Individualism | JOY | 1.28 |
| Creativity | OPEN | 1.23 |
| Early Adopter Mentality | POWER | 1.18 |
| Sports Activity | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.5% |
| United Kingdom | 10.6% |
| Germany | 6.1% |
See Urban Outfitters audiences in other countries
More Fashion audiences in Germany
- Amazon.com (18,995,336)
- H&M (17,230,952)
- TK Maxx (13,331,315)
- Primark (10,232,862)
- AliExpress (9,939,464)
Frequently asked questions
How many fans does Urban Outfitters have in Germany?
Urban Outfitters has an estimated audience of 3,264,959 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Urban Outfitters fans?
59.0% of Urban Outfitters fans are female, 41.0% are male, with an average age of 29.5 years.
Which brands do Urban Outfitters fans like most?
Urban Outfitters fans show strongest brand affinity for Sports (1.9×), Bershka (3.89×), and H&M (1.8×) over the country average.
Where do Urban Outfitters fans live in Germany?
Urban Outfitters fans in Germany are most concentrated in Bayern (reach 647,441), Baden-Württemberg (reach 517,223), and Nordrhein-Westfalen (reach 472,026). These three regions account for the largest share of the active audience.
What other brands do Urban Outfitters fans also like?
Beyond Urban Outfitters itself, the audience over-indexes on Bershka (3.89×), H&M (1.8×), Rossmann (1.94×), and Zara (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Urban Outfitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.