Rascasse Audience Intelligence

Urban Outfitters Target Market in Germany

A data profile of the people who buy, follow and care about Urban Outfitters in Germany — modelled from more than twelve digital signal sources. Urban Outfitters has an estimated audience of 3,303,195 people in Germany.

#12among Fashion in Germany#227among Brand in Germany#91in Shopping

The average Urban Outfitters fan in Germany is 29.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Sports, Bershka, H&M, with strongest over-indexing on Sports (1.9× the country average).

Demographically, the Urban Outfitters audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Urban Outfitters fan in Germany is more female, around 29.5 years old, with strong Sustainability tendencies and a notable affinity for Sports.

Category: Shopping · Type: Brand · Subtype: Fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban Outfitters profile in Germany.

Audience size
3.3M
in Germany
Gender
59.0%♀
41.0% male
Age
29.5
average years
Country rank
#1880
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Urban Outfitters

59.0% are female, 41.0% are male, average age 29.5.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Urban Outfitters audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age29.5
Estimated audience size3,303,195
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Urban Outfitters audience in Germany
Age bracketShare%
16-1946%
20-2924%
30-3915%
40-4910%
50+5%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Urban Outfitters audience comes from Germany.

Worldwide audience distribution share by country for Urban Outfitters
CountryShare
United States41.2%
United Kingdom10.8%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban Outfitters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Urban Outfitters customers by region in Germany
#RegionReachAffinity×
01Berlin~400K2.46×
02Hamburg~100K1.60×
03Bremen~40K1.32×
04Bayern~600K1.16×
05Baden-Württemberg~500K1.09×
06Hessen~300K1.04×
07Sachsen~200K1.02×
08Niedersachsen~300K0.87×
09Nordrhein-Westfalen~600K0.85×
10Brandenburg~90K0.84×
11Rheinland-Pfalz~100K0.77×
12Schleswig-Holstein~90K0.77×
13Thüringen~60K0.70×
14Sachsen-Anhalt~60K0.65×
15Mecklenburg-Vorpommern~40K0.61×
16Saarland~20K0.52×
Fig. 06

Affinity by region

Affinity by region — Urban Outfitters, Germany
0.52×1.00×2.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban Outfitters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban Outfitters audience
#·InterestCategoryAffinity×
01Dr. MartensFashion & Accessoires4.20×
02BershkaShopping3.89×
03SupremeFashion & Accessoires3.79×
04ConverseFashion & Accessoires3.26×
05MangoShopping2.96×
06UniqloShopping2.54×
07ZaraShopping2.50×
08Fashion showFashion & Accessoires2.49×
09BreuningerFashion & Accessoires2.33×
10NikeFashion & Accessoires2.17×
11RossmannShopping1.94×
12PrimarkShopping1.92×
13SportsSports1.90×
14HermèsFashion & Accessoires1.85×
15UndergarmentFashion & Accessoires1.85×
16Self-awarenessHealth1.81×
17H&MShopping1.80×
18Müller (company)Food & Beverages1.80×
19Self-loveHealth1.80×
20Sportswear (activewear)Fashion & Accessoires1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban Outfitters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban Outfitters audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.58×
Early Adopter MentalityPOWER1.57×
ExtroversionTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban Outfitters audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Convenience OrientationPREMIUM0.69×
Family OrientationCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Urban Outfitters's target market in Germany?

Urban Outfitters's target market in Germany covers an estimated 3,303,195 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Urban Outfitters customers?

59.0% of the Urban Outfitters audience are female, 41.0% are male, with an average age of 29.5 years.

03

Which brands do Urban Outfitters fans like most?

Urban Outfitters fans show strongest brand affinity for Sports (1.9×), Bershka (3.89×), and H&M (1.8×) over the country average.

04

Where do Urban Outfitters fans live in Germany?

Urban Outfitters fans in Germany are most concentrated in Bayern (reach ~600K), Nordrhein-Westfalen (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Urban Outfitters fans also like?

Beyond Urban Outfitters itself, the audience over-indexes on Bershka (3.89×), H&M (1.8×), Rossmann (1.94×), and Müller (company) (1.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion audiences in Germany

See Urban Outfitters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Urban Outfitters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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