Rascasse Audience Intelligence

Fashion show Audience in Germany

A data profile of the people who buy, follow and care about Fashion show in Germany — modelled from more than twelve digital signal sources. Fashion show has an estimated audience of 5,540,997 people in Germany.

#27among Touchpoint in Germany#37in Fashion & Accessoires

The average Fashion show fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Makeup Tutorials, H&M, Discount stores, with strongest over-indexing on Makeup Tutorials (9.34× the country average).

Demographically, the Fashion show audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Creativity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fashion show fan in Germany is more female, around 37.1 years old, with strong Creativity tendencies and a notable affinity for Makeup Tutorials.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fashion show profile in Germany.

Audience size
5.5M
in Germany
Gender
66.7%♀
33.3% male
Age
37.1
average years
Country rank
#910
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fashion show fans

66.7% are female, 33.3% are male, average age 37.1.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Fashion show audience in Germany
MetricValue
Female66.7%
Male33.3%
Average age37.1
Estimated audience size5,540,997
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Fashion show audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Fashion show audience comes from Germany.

Worldwide audience distribution share by country for Fashion show
CountryShare
United States15.0%
China13.4%
Japan12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fashion show audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fashion show fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1.5M1.07×
02Baden-Württemberg~800K1.07×
03Hamburg~100K1.06×
04Bayern~900K1.05×
05Hessen~400K1.05×
06Schleswig-Holstein~200K1.05×
07Brandenburg~200K1.04×
08Niedersachsen~600K1.03×
09Thüringen~100K1.03×
10Mecklenburg-Vorpommern~100K1.03×
11Rheinland-Pfalz~300K1.01×
12Bremen~50K1.01×
13Berlin~200K0.97×
14Sachsen-Anhalt~100K0.94×
15Saarland~60K0.93×
16Sachsen~200K0.88×
Fig. 06

Affinity by region

Affinity by region — Fashion show, Germany
0.88×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fashion show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fashion show audience
#·InterestCategoryAffinity×
01Makeup TutorialsBeauty & Wellness9.34×
02freundinFashion & Accessoires6.13×
03Model (people)Fashion & Accessoires2.75×
04JeansFashion & Accessoires2.66×
05LingerieFashion & Accessoires2.48×
06TchiboShopping2.40×
07Fashion designBusiness & Career2.29×
08Men's clothingFashion & Accessoires2.28×
09H&MShopping2.25×
10DressesFashion & Accessoires2.14×
11DeichmannShopping2.08×
12HermèsFashion & Accessoires1.99×
13FootwearFashion & Accessoires1.77×
14IKEAHome & Garden1.73×
15Discount storesShopping1.71×
16Amazon.comShopping1.71×
17ShoesFashion & Accessoires1.66×
18REWEShopping1.61×
19Mobile phonesTechnology & Electronics1.53×
20SmartphonesTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fashion show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fashion show audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.65×
ExtroversionTHRILL1.56×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fashion show audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.99×
Early Adopter MentalityPOWER1.02×
Career OrientationPOWER1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fashion show have in Germany?

Fashion show has an estimated audience of 5,540,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fashion show fans?

66.7% of Fashion show fans are female, 33.3% are male, with an average age of 37.1 years.

03

Which brands do Fashion show fans like most?

Fashion show fans show strongest brand affinity for Makeup Tutorials (9.34×), H&M (2.25×), and Discount stores (1.71×) over the country average.

04

Where do Fashion show fans live in Germany?

Fashion show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Fashion show fans also like?

Beyond Fashion show itself, the audience over-indexes on H&M (2.25×), Discount stores (1.71×), Model (people) (2.75×), and Fashion design (2.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Fashion show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fashion show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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