Fashion show Audience in Germany
Fashion show has an estimated audience of 5,540,997 people in Germany. 66.7% are female, 33.3% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Makeup Tutorials, H&M, Discount stores, Model (people), Fashion design.
The average Fashion show fan in Germany is 37.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Makeup Tutorials, H&M, Discount stores, with strongest over-indexing on Makeup Tutorials (9.34× the country average). Demographically, the Fashion show audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Touchpoint
Demographics of Fashion show fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 37.1 |
| Estimated audience size | 5,540,997 |
Audience persona
The typical Fashion show fan in Germany is more female, around 37.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Makeup Tutorials.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,383,245 | 1.14× |
| Bayern | 991,693 | 1.11× |
| Baden-Württemberg | 853,085 | 1.13× |
| Niedersachsen | 570,332 | 1.06× |
| Hessen | 419,151 | 0.99× |
| Rheinland-Pfalz | 293,014 | 1.06× |
| Berlin | 238,268 | 0.96× |
| Schleswig-Holstein | 221,049 | 1.11× |
| Brandenburg | 180,908 | 1.05× |
| Sachsen | 175,700 | 0.65× |
| Thüringen | 147,056 | 1.04× |
| Hamburg | 134,336 | 1.07× |
| Sachsen-Anhalt | 126,951 | 0.88× |
| Mecklenburg-Vorpommern | 107,467 | 1.02× |
| Saarland | 52,723 | 0.77× |
| Bremen | 44,931 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makeup Tutorials | 9.34× | Beauty & Wellness |
| H&M | 2.25× | Shopping |
| Discount stores | 1.71× | Shopping |
| Model (people) | 2.75× | Fashion & Accessoires |
| Fashion design | 2.29× | Business & Career |
| freundin | 6.13× | Fashion & Accessoires |
| Men's clothing | 2.28× | Fashion & Accessoires |
| IKEA | 1.73× | Home & Garden |
| Deichmann | 2.08× | Shopping |
| Wetter.com | 1.96× | Home & Garden |
| Amazon.com | 1.71× | Shopping |
| Shoes | 1.66× | Fashion & Accessoires |
| Tchibo | 2.4× | Shopping |
| Gala | 1.81× | News |
| Jeans | 2.66× | Fashion & Accessoires |
| Dresses | 2.14× | Fashion & Accessoires |
| REWE | 1.61× | Shopping |
| Lingerie | 2.48× | Fashion & Accessoires |
| Hermès | 1.99× | Fashion & Accessoires |
| Footwear | 1.77× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.04 |
| Sustainability | BALANCE | 1.64 |
| Travelling | THRILL | 1.43 |
| Sports Activity | POWER | 1.41 |
| Pet Ownership | JOY | 1.38 |
| Design Affinity | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| China | 13.4% |
| Japan | 12.9% |
See Fashion show audiences in other countries
More Fashion & Accessoires audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Fashion show have in Germany?
Fashion show has an estimated audience of 5,540,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fashion show fans?
66.7% of Fashion show fans are female, 33.3% are male, with an average age of 37.1 years.
Which brands do Fashion show fans like most?
Fashion show fans show strongest brand affinity for Makeup Tutorials (9.34×), H&M (2.25×), and Discount stores (1.71×) over the country average.
Where do Fashion show fans live in Germany?
Fashion show fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,383,245), Bayern (reach 991,693), and Baden-Württemberg (reach 853,085). These three regions account for the largest share of the active audience.
What other brands do Fashion show fans also like?
Beyond Fashion show itself, the audience over-indexes on H&M (2.25×), Discount stores (1.71×), Model (people) (2.75×), and Fashion design (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fashion show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.