A data profile of the people who buy, follow and care about Fashion show in India — modelled from more than twelve digital signal sources. Fashion show has an estimated audience of 5,275,022 people in India.
The average Fashion show fan in India is 30.2 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Sari, Harry Potter, ONEUS, with strongest over-indexing on Sari (2.37× the country average).
Demographically, the Fashion show audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Fashion show fan in India is more female, around 30.2 years old, with strong Indulgence tendencies and a notable affinity for Sari.
The key figures that characterise the Fashion show profile in India.
56.0% are female, 44.0% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 30.2 |
| Estimated audience size | 5,275,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 33% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Fashion show audience comes from India.
| Country | Share |
|---|---|
| United States | 15.0% |
| China | 13.4% |
| Japan | 12.9% |
Where the Fashion show audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arunachal Pradesh | ~5K | 1.45× | |
| 02 | Manipur | ~9K | 1.41× | |
| 03 | Kerala | ~100K | 1.38× | |
| 04 | Assam | ~70K | 1.38× | |
| 05 | Tripura | ~9K | 1.27× | |
| 06 | Karnataka | ~200K | 1.22× | |
| 07 | Meghalaya | ~6K | 1.18× | |
| 08 | Goa | ~6K | 1.16× | |
| 09 | Nagaland | ~4K | 1.05× | |
| 10 | Maharashtra | ~300K | 1.03× | |
| 11 | Tamil Nadu | ~100K | 1.02× | |
| 12 | Sikkim | ~2K | 0.98× | |
| 13 | Mizoram | ~4K | 0.97× | |
| 14 | Gujarat | ~100K | 0.94× | |
| 15 | West Bengal | ~100K | 0.90× | |
| 16 | Madhya Pradesh | ~90K | 0.86× | |
| 17 | Punjab (region) | ~60K | 0.83× | |
| 18 | Andhra Pradesh | ~50K | 0.83× | |
| 19 | Jharkhand | ~40K | 0.83× | |
| 20 | Chhattisgarh | ~30K | 0.83× | |
| 21 | Uttar Pradesh | ~200K | 0.81× | |
| 22 | Jammu and Kashmir | ~20K | 0.81× | |
| 23 | Telangana | ~60K | 0.78× | |
| 24 | Uttarakhand | ~20K | 0.77× | |
| 25 | Himachal Pradesh | ~20K | 0.77× | |
| 26 | Odisha | ~40K | 0.75× | |
| 27 | Rajasthan | ~80K | 0.69× | |
| 28 | Bihar | ~70K | 0.68× | |
| 29 | Haryana | ~50K | 0.68× |
The strongest cross-interests of the Fashion show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ONEUS | Music & Radio | 3.32× | ||
| 02 | Wedding Planners | Kids & Family | 2.61× | ||
| 03 | Sari | Fashion & Accessoires | 2.37× | ||
| 04 | Bride and Groom | Home & Garden | 2.32× | ||
| 05 | Wedding reception | Kids & Family | 2.26× | ||
| 06 | Expensive Taste | Business & Career | 2.16× | ||
| 07 | Harry Potter | Movies & TV | 2.06× | ||
| 08 | Chennai | Travel & Leisure | 2.04× | ||
| 09 | Handicraft | Home & Garden | 1.94× | ||
| 10 | Women's clothing | Fashion & Accessoires | 1.91× | ||
| 11 | Tamil cinema | Movies & TV | 1.84× | ||
| 12 | Flipkart | Shopping | 1.80× | ||
| 13 | Cuisine | Food & Beverages | 1.75× | ||
| 14 | Sex and the City | Movies & TV | 1.63× | ||
| 15 | Beverages | Food & Beverages | 1.58× | ||
| 16 | Bollywood movies | Movies & TV | 1.56× | ||
| 17 | Cinema of India | Movies & TV | 1.56× | ||
| 18 | XXXTentacion | Music & Radio | 1.52× | ||
| 19 | Celebrity | Movies & TV | 1.52× | ||
| 20 | Chennai Super Kings | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Healthy Lifestyle | BALANCE | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.80× | |
| DIY Mentality | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 1.00× |
Fashion show has an estimated audience of 5,275,022 people in India, concentrated in Maharashtra and Uttar Pradesh.
56.0% of Fashion show fans are female, 44.0% are male, with an average age of 30.2 years.
Fashion show fans show strongest brand affinity for Sari (2.37×), Harry Potter (2.06×), and ONEUS (3.32×) over the country average.
Fashion show fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fashion show itself, the audience over-indexes on Harry Potter (2.06×), ONEUS (3.32×), Bollywood movies (1.56×), and XXXTentacion (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Fashion show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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