freundin Audience in Germany
freundin has an estimated audience of 1,702,780 people in Germany. 91.6% are female, 8.4% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wetter.com, Roland Kaiser, Let's Dance (German TV series), Tchibo, Tagesschau.
The average freundin fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wetter.com, Roland Kaiser, Let's Dance (German TV series), with strongest over-indexing on Wetter.com (4.57× the country average). Demographically, the freundin audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of freundin fans
| Metric | Value |
|---|---|
| Female | 91.6% |
| Male | 8.4% |
| Average age | 44.6 |
| Estimated audience size | 1,702,780 |
Audience persona
The typical freundin fan in Germany is more female, around 44.6 years old, with strong Pet Ownership tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 423,357 | 1.14× |
| Bayern | 339,229 | 1.24× |
| Baden-Württemberg | 281,448 | 1.21× |
| Niedersachsen | 168,084 | 1.02× |
| Hessen | 121,688 | 0.94× |
| Rheinland-Pfalz | 73,630 | 0.86× |
| Berlin | 72,544 | 0.95× |
| Sachsen | 66,357 | 0.79× |
| Schleswig-Holstein | 65,957 | 1.08× |
| Brandenburg | 50,829 | 0.96× |
| Thüringen | 44,136 | 1.02× |
| Hamburg | 38,956 | 1.01× |
| Sachsen-Anhalt | 34,161 | 0.77× |
| Mecklenburg-Vorpommern | 28,203 | 0.87× |
| Saarland | 18,939 | 0.91× |
| Bremen | 17,912 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 4.57× | Home & Garden |
| Roland Kaiser | 6.23× | Music & Radio |
| Let's Dance (German TV series) | 4.67× | Movies & TV |
| Tchibo | 4.49× | Shopping |
| Tagesschau | 2.72× | Movies & TV |
| QVC | 4.65× | Movies & TV |
| Bild | 2.46× | News |
| FOCUS Online | 3.66× | News |
| Gala | 2.87× | News |
| Wellness (alternative medicine) | 3.59× | Health |
| Spiegel Online | 2.36× | News |
| Obi (store) | 2.31× | Shopping |
| GMX Mail | 3.94× | Internet & Social Media |
| PromiFlash | 4.27× | Internet & Social Media |
| REWE | 2.17× | Shopping |
| Stress (biology) | 2.97× | Health |
| TV DIGITAL | 7.07× | Movies & TV |
| Breuninger | 3.03× | Fashion & Accessoires |
| Veganism | 2.25× | Food & Beverages |
| Sparkasse | 2.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.5 |
| Healthy Lifestyle | BALANCE | 1.41 |
| LGBTQ+ Identity | OPEN | 1.34 |
| Early Adopter Mentality | POWER | 1.26 |
| Community Orientation | OPEN | 1.23 |
| Creativity | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.6% |
| Austria | 10.7% |
| Switzerland | 4.1% |
See freundin audiences in other countries
More Fashion magazine audiences in Germany
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
- Cosmopolitan (magazine) (483,218)
Frequently asked questions
How many fans does freundin have in Germany?
freundin has an estimated audience of 1,702,780 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of freundin fans?
91.6% of freundin fans are female, 8.4% are male, with an average age of 44.6 years.
Which brands do freundin fans like most?
freundin fans show strongest brand affinity for Wetter.com (4.57×), Roland Kaiser (6.23×), and Let's Dance (German TV series) (4.67×) over the country average.
Where do freundin fans live in Germany?
freundin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 423,357), Bayern (reach 339,229), and Baden-Württemberg (reach 281,448). These three regions account for the largest share of the active audience.
What other brands do freundin fans also like?
Beyond freundin itself, the audience over-indexes on Roland Kaiser (6.23×), Let's Dance (German TV series) (4.67×), Tchibo (4.49×), and Tagesschau (2.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for freundin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.