TV DIGITAL Audience in Germany
A data profile of the people who buy, follow and care about TV DIGITAL in Germany — modelled from more than twelve digital signal sources. TV DIGITAL has an estimated audience of 1,710,492 people in Germany.
The average TV DIGITAL fan in Germany is 47.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Alles was zählt, Roland Kaiser, Gute Zeiten, schlechte Zeiten, with strongest over-indexing on Alles was zählt (7.04× the country average).
Demographically, the TV DIGITAL audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Individualism, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical TV DIGITAL fan in Germany is more female, around 47.6 years old, with strong Individualism tendencies and a notable affinity for Alles was zählt.
At a glance
The key figures that characterise the TV DIGITAL profile in Germany.
Search interest · 12-month trend
Demographics of TV DIGITAL viewers
75.0% are female, 25.0% are male, average age 47.6.
Gender split
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 47.6 |
| Estimated audience size | 1,710,492 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 40% |
Worldwide distribution
of the worldwide TV DIGITAL audience comes from Germany.
| Country | Share |
|---|---|
| France | 52.3% |
| Germany | 29.6% |
| Indonesia | 3.0% |
Geography
Where the TV DIGITAL audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~60K | 1.45× | |
| 02 | Mecklenburg-Vorpommern | ~50K | 1.44× | |
| 03 | Bremen | ~20K | 1.37× | |
| 04 | Schleswig-Holstein | ~70K | 1.16× | |
| 05 | Niedersachsen | ~200K | 1.14× | |
| 06 | Nordrhein-Westfalen | ~400K | 1.08× | |
| 07 | Brandenburg | ~60K | 1.07× | |
| 08 | Sachsen-Anhalt | ~50K | 1.07× | |
| 09 | Sachsen | ~80K | 0.96× | |
| 10 | Rheinland-Pfalz | ~80K | 0.95× | |
| 11 | Bayern | ~300K | 0.91× | |
| 12 | Saarland | ~20K | 0.90× | |
| 13 | Hessen | ~100K | 0.88× | |
| 14 | Baden-Württemberg | ~200K | 0.86× | |
| 15 | Hamburg | ~30K | 0.82× | |
| 16 | Berlin | ~50K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the TV DIGITAL audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unter Uns | Movies & TV | 7.51× | ||
| 02 | Alles was zählt | Movies & TV | 7.04× | ||
| 03 | Roland Kaiser | Music & Radio | 5.45× | ||
| 04 | Florian Silbereisen | Music & Radio | 4.75× | ||
| 05 | Let's Dance (German TV series) | Movies & TV | 4.39× | ||
| 06 | Hape Kerkeling | Movies & TV | 4.34× | ||
| 07 | Gute Zeiten, schlechte Zeiten | Movies & TV | 4.28× | ||
| 08 | Andrea Berg | Music & Radio | 4.24× | ||
| 09 | In aller Freundschaft | Movies & TV | 4.12× | ||
| 10 | Storm of Love | Movies & TV | 3.92× | ||
| 11 | Vanessa Mai | Music & Radio | 3.68× | ||
| 12 | BUNTE.de | Internet & Social Media | 3.59× | ||
| 13 | PromiFlash | Internet & Social Media | 3.40× | ||
| 14 | Helene Fischer | Music & Radio | 3.10× | ||
| 15 | Schlager music | Music & Radio | 2.99× | ||
| 16 | Wetter.com | Home & Garden | 2.68× | ||
| 17 | QVC | Movies & TV | 2.45× | ||
| 18 | Tchibo | Shopping | 2.24× | ||
| 19 | FOCUS Online | News | 2.09× | ||
| 20 | Bild | News | 1.75× |
Personality of the TV DIGITAL audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.14× | |
| Creativity | OPEN | 1.04× | |
| Mindfulness | BALANCE | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.60× | |
| Urban Lifestyle | OPEN | 0.65× | |
| Risk Appetite | THRILL | 0.66× |
Frequently asked questions
How many fans does TV DIGITAL have in Germany?
TV DIGITAL has an estimated audience of 1,710,492 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TV DIGITAL viewers?
75.0% of TV DIGITAL fans are female, 25.0% are male, with an average age of 47.6 years.
Which brands do TV DIGITAL fans like most?
TV DIGITAL fans show strongest brand affinity for Alles was zählt (7.04×), Roland Kaiser (5.45×), and Gute Zeiten, schlechte Zeiten (4.28×) over the country average.
Where do TV DIGITAL fans live in Germany?
TV DIGITAL fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do TV DIGITAL fans also like?
Beyond TV DIGITAL itself, the audience over-indexes on Roland Kaiser (5.45×), Gute Zeiten, schlechte Zeiten (4.28×), Let's Dance (German TV series) (4.39×), and Florian Silbereisen (4.75×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for TV DIGITAL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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