TV DIGITAL Audience in Germany
TV DIGITAL has an estimated audience of 1,125,192 people in Germany. 75.0% are female, 25.0% are male, average age 47.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Roland Kaiser, Let's Dance (German TV series), Gute Zeiten, schlechte Zeiten, Florian Silbereisen.
The average TV DIGITAL fan in Germany is 47.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Roland Kaiser, Let's Dance (German TV series), with strongest over-indexing on Gala (4.81× the country average). Demographically, the TV DIGITAL audience skews more female with an average age of 47.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of TV DIGITAL fans
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 47.6 |
| Estimated audience size | 1,125,192 |
Audience persona
The typical TV DIGITAL fan in Germany is more female, around 47.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 434,194 | 1.16× |
| Bayern | 275,343 | 1× |
| Baden-Württemberg | 215,384 | 0.92× |
| Niedersachsen | 196,182 | 1.18× |
| Hessen | 117,898 | 0.9× |
| Rheinland-Pfalz | 84,509 | 0.98× |
| Sachsen | 81,119 | 0.96× |
| Schleswig-Holstein | 69,674 | 1.13× |
| Thüringen | 62,402 | 1.43× |
| Brandenburg | 59,842 | 1.12× |
| Berlin | 59,320 | 0.77× |
| Mecklenburg-Vorpommern | 44,012 | 1.34× |
| Hamburg | 34,457 | 0.89× |
| Sachsen-Anhalt | 31,953 | 0.72× |
| Saarland | 18,563 | 0.88× |
| Bremen | 8,836 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 4.81× | News |
| Roland Kaiser | 5.45× | Music & Radio |
| Let's Dance (German TV series) | 4.39× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 4.28× | Movies & TV |
| Florian Silbereisen | 4.75× | Music & Radio |
| Unter Uns | 7.51× | Movies & TV |
| Wetter.com | 2.68× | Home & Garden |
| Helene Fischer | 3.1× | Music & Radio |
| Storm of Love | 3.92× | Movies & TV |
| Schlager music | 2.99× | Music & Radio |
| In aller Freundschaft | 4.12× | Movies & TV |
| Bild | 1.75× | News |
| Andrea Berg | 4.24× | Music & Radio |
| PromiFlash | 3.4× | Internet & Social Media |
| BUNTE.de | 3.59× | Internet & Social Media |
| FOCUS Online | 2.09× | News |
| QVC | 2.45× | Movies & TV |
| Tchibo | 2.24× | Shopping |
| RTL Television | 2.33× | Movies & TV |
| Iris Berben | 2.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.41 |
| Pet Ownership | JOY | 1.3 |
| Community Orientation | OPEN | 1.26 |
| Healthy Lifestyle | BALANCE | 1.24 |
| Family Orientation | CONSERVATISM | 1.1 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 41.7% |
| Germany | 32.3% |
| Indonesia | 5.1% |
See TV DIGITAL audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
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- Sportschau (12,473,404)
Frequently asked questions
How many fans does TV DIGITAL have in Germany?
TV DIGITAL has an estimated audience of 1,125,192 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TV DIGITAL fans?
75.0% of TV DIGITAL fans are female, 25.0% are male, with an average age of 47.6 years.
Which brands do TV DIGITAL fans like most?
TV DIGITAL fans show strongest brand affinity for Gala (4.81×), Roland Kaiser (5.45×), and Let's Dance (German TV series) (4.39×) over the country average.
Where do TV DIGITAL fans live in Germany?
TV DIGITAL fans in Germany are most concentrated in Nordrhein-Westfalen (reach 434,194), Bayern (reach 275,343), and Baden-Württemberg (reach 215,384). These three regions account for the largest share of the active audience.
What other brands do TV DIGITAL fans also like?
Beyond TV DIGITAL itself, the audience over-indexes on Roland Kaiser (5.45×), Let's Dance (German TV series) (4.39×), Gute Zeiten, schlechte Zeiten (4.28×), and Florian Silbereisen (4.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TV DIGITAL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.