Rascasse Audience Intelligence

Brigitte (magazine) Audience in Germany

A data profile of the people who buy, follow and care about Brigitte (magazine) in Germany — modelled from more than twelve digital signal sources. Brigitte (magazine) has an estimated audience of 1,242,291 people in Germany.

#2among Fashion magazine in Germany#182among Website / Newspaper / Magazine in Germany#286in Fashion & Accessoires

The average Brigitte (magazine) fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tchibo, Storm of Love, Deichmann, with strongest over-indexing on Tchibo (2.84× the country average).

Demographically, the Brigitte (magazine) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brigitte (magazine) fan in Germany is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Tchibo.

Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brigitte (magazine) profile in Germany.

Audience size
1.2M
in Germany
Gender
80.9%♀
19.1% male
Age
41.7
average years
Country rank
#5331
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Brigitte (magazine)

80.9% are female, 19.1% are male, average age 41.7.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Brigitte (magazine) audience in Germany
MetricValue
Female80.9%
Male19.1%
Average age41.7
Estimated audience size1,242,291
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Brigitte (magazine) audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4925%
50+22%
Fig. 04

Worldwide distribution

65.9%

of the worldwide Brigitte (magazine) audience comes from Germany.

Worldwide audience distribution share by country for Brigitte (magazine)
CountryShare
Germany65.9%
Austria6.2%
Switzerland3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brigitte (magazine) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brigitte (magazine) fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.43×
02Bremen~10K1.35×
03Baden-Württemberg~200K1.18×
04Berlin~60K1.14×
05Schleswig-Holstein~50K1.11×
06Bayern~200K1.10×
07Hessen~100K1.08×
08Nordrhein-Westfalen~300K1.02×
09Niedersachsen~100K1.02×
10Saarland~10K0.95×
11Brandenburg~30K0.87×
12Rheinland-Pfalz~50K0.80×
13Sachsen~50K0.79×
14Mecklenburg-Vorpommern~20K0.76×
15Thüringen~20K0.74×
16Sachsen-Anhalt~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Brigitte (magazine), Germany
0.69×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brigitte (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brigitte (magazine) audience
#·InterestCategoryAffinity×
01freundinFashion & Accessoires5.15×
02Algemeen DagbladNews4.84×
03Storm of LoveMovies & TV3.37×
04ThaliaShopping3.34×
05BUNTE.deInternet & Social Media3.06×
06Ulla PopkenFashion & Accessoires2.95×
07TchiboShopping2.84×
08QVCMovies & TV2.62×
09Let's Dance (German TV series)Movies & TV2.34×
10Ernsting's familyShopping2.32×
11Gute Zeiten, schlechte ZeitenMovies & TV2.29×
12Roland KaiserMusic & Radio2.28×
13DeichmannShopping2.08×
14BonprixShopping1.92×
15Wellness (alternative medicine)Health1.92×
16Self-loveHealth1.86×
17C&AShopping1.85×
18Schlager musicMusic & Radio1.83×
19Helene FischerMusic & Radio1.63×
20RossmannShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brigitte (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brigitte (magazine) audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.68×
CreativityOPEN1.29×
SpiritualityBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brigitte (magazine) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Luxury OrientationPREMIUM0.76×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brigitte (magazine) have in Germany?

Brigitte (magazine) has an estimated audience of 1,242,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brigitte (magazine) fans?

80.9% of Brigitte (magazine) fans are female, 19.1% are male, with an average age of 41.7 years.

03

Which brands do Brigitte (magazine) fans like most?

Brigitte (magazine) fans show strongest brand affinity for Tchibo (2.84×), Storm of Love (3.37×), and Deichmann (2.08×) over the country average.

04

Where do Brigitte (magazine) fans live in Germany?

Brigitte (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Brigitte (magazine) fans also like?

Beyond Brigitte (magazine) itself, the audience over-indexes on Storm of Love (3.37×), Deichmann (2.08×), QVC (2.62×), and Gute Zeiten, schlechte Zeiten (2.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion magazine audiences in Germany

See Brigitte (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brigitte (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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