Brigitte (magazine) Audience in Germany
Brigitte (magazine) has an estimated audience of 1,243,631 people in Germany. 80.9% are female, 19.1% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Tchibo, Storm of Love, Deichmann, QVC.
The average Brigitte (magazine) fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Tchibo, Storm of Love, with strongest over-indexing on Gala (3.73× the country average). Demographically, the Brigitte (magazine) audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Healthy Lifestyle, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Brigitte (magazine) fans
| Metric | Value |
|---|---|
| Female | 80.9% |
| Male | 19.1% |
| Average age | 41.7 |
| Estimated audience size | 1,243,631 |
Audience persona
The typical Brigitte (magazine) fan in Germany is more female, around 41.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 279,910 | 1.03× |
| Bayern | 231,409 | 1.16× |
| Baden-Württemberg | 203,215 | 1.2× |
| Niedersachsen | 124,039 | 1.03× |
| Hessen | 105,108 | 1.11× |
| Berlin | 68,042 | 1.22× |
| Schleswig-Holstein | 50,513 | 1.13× |
| Rheinland-Pfalz | 49,398 | 0.79× |
| Sachsen | 48,072 | 0.79× |
| Hamburg | 40,252 | 1.43× |
| Brandenburg | 31,100 | 0.81× |
| Sachsen-Anhalt | 22,058 | 0.68× |
| Thüringen | 21,721 | 0.69× |
| Mecklenburg-Vorpommern | 16,769 | 0.71× |
| Bremen | 14,306 | 1.35× |
| Saarland | 13,509 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3.73× | News |
| Tchibo | 2.84× | Shopping |
| Storm of Love | 3.37× | Movies & TV |
| Deichmann | 2.08× | Shopping |
| QVC | 2.62× | Movies & TV |
| Let's Dance (German TV series) | 2.34× | Movies & TV |
| Wetter.com | 1.78× | Home & Garden |
| Spiegel Online | 1.54× | News |
| freundin | 5.15× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 2.29× | Movies & TV |
| BUNTE.de | 3.06× | Internet & Social Media |
| Thalia | 3.34× | Shopping |
| Roland Kaiser | 2.28× | Music & Radio |
| Rossmann | 1.61× | Shopping |
| Ulla Popken | 2.95× | Fashion & Accessoires |
| Self-love | 1.86× | Health |
| Ernsting's family | 2.32× | Shopping |
| Bonprix | 1.92× | Shopping |
| Algemeen Dagblad | 4.84× | News |
| C&A | 1.85× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.36 |
| Creativity | OPEN | 1.24 |
| Design Affinity | PREMIUM | 1.22 |
| Pet Ownership | JOY | 1.21 |
| Community Orientation | OPEN | 1.15 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 66.1% |
| Austria | 6.2% |
| Switzerland | 3.5% |
See Brigitte (magazine) audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- InStyle (1,086,567)
- GQ (1,070,931)
- Cosmopolitan (magazine) (483,218)
Frequently asked questions
How many fans does Brigitte (magazine) have in Germany?
Brigitte (magazine) has an estimated audience of 1,243,631 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brigitte (magazine) fans?
80.9% of Brigitte (magazine) fans are female, 19.1% are male, with an average age of 41.7 years.
Which brands do Brigitte (magazine) fans like most?
Brigitte (magazine) fans show strongest brand affinity for Gala (3.73×), Tchibo (2.84×), and Storm of Love (3.37×) over the country average.
Where do Brigitte (magazine) fans live in Germany?
Brigitte (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 279,910), Bayern (reach 231,409), and Baden-Württemberg (reach 203,215). These three regions account for the largest share of the active audience.
What other brands do Brigitte (magazine) fans also like?
Beyond Brigitte (magazine) itself, the audience over-indexes on Tchibo (2.84×), Storm of Love (3.37×), Deichmann (2.08×), and QVC (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brigitte (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.