Cosmopolitan (magazine) Audience in Germany
Cosmopolitan (magazine) has an estimated audience of 483,218 people in Germany. 70.7% are female, 29.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: H&M, Primark, Fashion show, Nike, Zara.
The average Cosmopolitan (magazine) fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include H&M, Primark, Fashion show, with strongest over-indexing on H&M (2.17× the country average). Demographically, the Cosmopolitan (magazine) audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of Cosmopolitan (magazine) fans
| Metric | Value |
|---|---|
| Female | 70.7% |
| Male | 29.3% |
| Average age | 36.1 |
| Estimated audience size | 483,218 |
Audience persona
The typical Cosmopolitan (magazine) fan in Germany is more female, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for H&M.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,602 | 1.04× |
| Bayern | 95,318 | 1.23× |
| Baden-Württemberg | 70,583 | 1.07× |
| Niedersachsen | 48,286 | 1.03× |
| Hessen | 42,207 | 1.15× |
| Berlin | 30,150 | 1.4× |
| Sachsen | 21,907 | 0.92× |
| Rheinland-Pfalz | 21,346 | 0.88× |
| Hamburg | 17,538 | 1.61× |
| Schleswig-Holstein | 15,670 | 0.9× |
| Brandenburg | 11,529 | 0.77× |
| Sachsen-Anhalt | 9,235 | 0.74× |
| Thüringen | 8,743 | 0.71× |
| Mecklenburg-Vorpommern | 7,878 | 0.85× |
| Saarland | 4,523 | 0.76× |
| Bremen | 3,913 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 2.17× | Shopping |
| Primark | 2.55× | Shopping |
| Fashion show | 3.33× | Fashion & Accessoires |
| Nike | 2.46× | Fashion & Accessoires |
| Zara | 2.48× | Shopping |
| Hermès | 1.97× | Fashion & Accessoires |
| Stradivarius | 3.6× | Shopping |
| Louis Vuitton | 2.4× | Fashion & Accessoires |
| Uniqlo | 2.65× | Shopping |
| Bershka | 3.24× | Shopping |
| Euphoria | 1.52× | Movies & TV |
| Women's clothing | 1.57× | Fashion & Accessoires |
| Gala | 1.55× | News |
| Snapchat | 2.88× | Internet & Social Media |
| Designer clothing | 2.55× | Fashion & Accessoires |
| Skirt | 2.12× | Fashion & Accessoires |
| Undergarment | 1.83× | Fashion & Accessoires |
| Pandora | 3.01× | Fashion & Accessoires |
| Skin care | 1.88× | Beauty & Wellness |
| Streetwear | 1.85× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.44 |
| Sustainability | BALANCE | 1.38 |
| Mindfulness | BALANCE | 1.26 |
| Sports Activity | POWER | 1.25 |
| Creativity | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.4% |
| United Kingdom | 13.1% |
| Germany | 9.2% |
See Cosmopolitan (magazine) audiences in other countries
- Cosmopolitan (magazine) — United States
- Cosmopolitan (magazine) — United Kingdom
- Cosmopolitan (magazine) — France
- Cosmopolitan (magazine) — Italy
- Cosmopolitan (magazine) — Spain
- Cosmopolitan (magazine) — Brazil
- Cosmopolitan (magazine) — Japan
- Cosmopolitan (magazine) — South Korea
- Cosmopolitan (magazine) — India
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- GQ (1,070,931)
Frequently asked questions
How many fans does Cosmopolitan (magazine) have in Germany?
Cosmopolitan (magazine) has an estimated audience of 483,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cosmopolitan (magazine) fans?
70.7% of Cosmopolitan (magazine) fans are female, 29.3% are male, with an average age of 36.1 years.
Which brands do Cosmopolitan (magazine) fans like most?
Cosmopolitan (magazine) fans show strongest brand affinity for H&M (2.17×), Primark (2.55×), and Fashion show (3.33×) over the country average.
Where do Cosmopolitan (magazine) fans live in Germany?
Cosmopolitan (magazine) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,602), Bayern (reach 95,318), and Baden-Württemberg (reach 70,583). These three regions account for the largest share of the active audience.
What other brands do Cosmopolitan (magazine) fans also like?
Beyond Cosmopolitan (magazine) itself, the audience over-indexes on Primark (2.55×), Fashion show (3.33×), Nike (2.46×), and Zara (2.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cosmopolitan (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.