GQ Audience in Germany
GQ has an estimated audience of 38,678 people in Germany. 41.4% are female, 58.6% are male, average age 32.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hermès, Cupra, Bild, Audio equipment, FC Bayern Munich.
The average GQ fan in Germany is 32.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hermès, Cupra, Bild, with strongest over-indexing on Hermès (3.55× the country average). Demographically, the GQ audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of GQ fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 32.7 |
| Estimated audience size | 38,678 |
Audience persona
The typical GQ fan in Germany is more male, around 32.7 years old, with strong Design Affinity tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,391 | 1.22× |
| Bayern | 175,385 | 1.02× |
| Baden-Württemberg | 165,251 | 1.13× |
| Niedersachsen | 106,521 | 1.02× |
| Hessen | 103,708 | 1.27× |
| Berlin | 58,889 | 1.23× |
| Rheinland-Pfalz | 55,147 | 1.03× |
| Sachsen | 42,070 | 0.8× |
| Schleswig-Holstein | 38,309 | 1× |
| Hamburg | 29,803 | 1.23× |
| Brandenburg | 25,461 | 0.77× |
| Sachsen-Anhalt | 24,561 | 0.89× |
| Thüringen | 20,454 | 0.75× |
| Mecklenburg-Vorpommern | 13,889 | 0.68× |
| Bremen | 11,089 | 1.21× |
| Saarland | 9,992 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 3.55× | Fashion & Accessoires |
| Cupra | 6.37× | Cars & Mobility |
| Bild | 2.07× | News |
| Audio equipment | 6.02× | Technology & Electronics |
| FC Bayern Munich | 1.9× | Sports |
| Spiegel Online | 2.11× | News |
| Gala | 2.3× | News |
| FOCUS Online | 2.66× | News |
| Automotive design | 3.37× | Business & Career |
| Sport Bild | 3.18× | Sports |
| Stella McCartney | 7.65× | Fashion & Accessoires |
| Rave | 4.26× | Music & Radio |
| Comme des Garçons | 6.38× | Fashion & Accessoires |
| Sportschau | 2.16× | Sports |
| 1.86× | Internet & Social Media | |
| Drop shipping | 2.39× | Shopping |
| Family car | 3.37× | Cars & Mobility |
| Breuninger | 2.29× | Fashion & Accessoires |
| H&M | 1.68× | Shopping |
| Expensive Taste | 3.39× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.91 |
| Luxury Orientation | PREMIUM | 1.87 |
| Early Adopter Mentality | POWER | 1.57 |
| Sustainability | BALANCE | 1.56 |
| Quality Awareness | PREMIUM | 1.56 |
| Sports Activity | POWER | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.9% |
| Spain | 8.3% |
| Brazil | 2.7% |
See GQ audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- InStyle (1,086,567)
- Cosmopolitan (magazine) (483,218)
Frequently asked questions
How many fans does GQ have in Germany?
GQ has an estimated audience of 38,678 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GQ fans?
41.4% of GQ fans are female, 58.6% are male, with an average age of 32.7 years.
Which brands do GQ fans like most?
GQ fans show strongest brand affinity for Hermès (3.55×), Cupra (6.37×), and Bild (2.07×) over the country average.
Where do GQ fans live in Germany?
GQ fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,391), Bayern (reach 175,385), and Baden-Württemberg (reach 165,251). These three regions account for the largest share of the active audience.
What other brands do GQ fans also like?
Beyond GQ itself, the audience over-indexes on Cupra (6.37×), Bild (2.07×), Audio equipment (6.02×), and FC Bayern Munich (1.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.