InStyle Audience in Germany
InStyle has an estimated audience of 1,086,567 people in Germany. 75.4% are female, 24.6% are male, average age 36.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gala, Wetter.com, H&M, freundin, Primark.
The average InStyle fan in Germany is 36.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gala, Wetter.com, H&M, with strongest over-indexing on Gala (4.26× the country average). Demographically, the InStyle audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Website / Newspaper / Magazine · Subtype: Fashion magazine
Demographics of InStyle fans
| Metric | Value |
|---|---|
| Female | 75.4% |
| Male | 24.6% |
| Average age | 36.7 |
| Estimated audience size | 1,086,567 |
Audience persona
The typical InStyle fan in Germany is more female, around 36.7 years old, with strong Design Affinity tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 295,629 | 1.69× |
| Nordrhein-Westfalen | 284,573 | 1.2× |
| Baden-Württemberg | 180,662 | 1.22× |
| Niedersachsen | 108,117 | 1.02× |
| Hessen | 101,419 | 1.22× |
| Rheinland-Pfalz | 49,379 | 0.91× |
| Berlin | 45,195 | 0.93× |
| Hamburg | 38,021 | 1.55× |
| Sachsen | 36,714 | 0.69× |
| Schleswig-Holstein | 30,716 | 0.79× |
| Brandenburg | 20,662 | 0.61× |
| Sachsen-Anhalt | 17,810 | 0.63× |
| Saarland | 15,974 | 1.2× |
| Thüringen | 14,521 | 0.52× |
| Mecklenburg-Vorpommern | 11,807 | 0.57× |
| Bremen | 11,560 | 1.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 4.26× | News |
| Wetter.com | 2.52× | Home & Garden |
| H&M | 2.31× | Shopping |
| freundin | 7.08× | Fashion & Accessoires |
| Primark | 2.65× | Shopping |
| BUNTE.de | 3.84× | Internet & Social Media |
| Deichmann | 2.3× | Shopping |
| Bild | 1.7× | News |
| Let's Dance (German TV series) | 2.6× | Movies & TV |
| Tchibo | 2.55× | Shopping |
| FOCUS Online | 2.24× | News |
| Gute Zeiten, schlechte Zeiten | 2.4× | Movies & TV |
| C&A | 2.23× | Shopping |
| Ernsting's family | 2.73× | Shopping |
| Rossmann | 1.73× | Shopping |
| Stradivarius | 3.5× | Shopping |
| Women's clothing | 1.6× | Fashion & Accessoires |
| Uniqlo | 2.56× | Shopping |
| Hermès | 1.79× | Fashion & Accessoires |
| PromiFlash | 2.66× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.67 |
| Creativity | OPEN | 1.25 |
| DIY Mentality | THRILL | 1.22 |
| Sports Activity | POWER | 1.22 |
| Sustainability | BALANCE | 1.21 |
| Healthy Lifestyle | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.0% |
| Greece | 7.6% |
| United States | 7.3% |
See InStyle audiences in other countries
More Fashion magazine audiences in Germany
- freundin (1,702,780)
- Stil in Berlin (1,342,155)
- Brigitte (magazine) (1,243,631)
- GQ (1,070,931)
- Cosmopolitan (magazine) (483,218)
Frequently asked questions
How many fans does InStyle have in Germany?
InStyle has an estimated audience of 1,086,567 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of InStyle fans?
75.4% of InStyle fans are female, 24.6% are male, with an average age of 36.7 years.
Which brands do InStyle fans like most?
InStyle fans show strongest brand affinity for Gala (4.26×), Wetter.com (2.52×), and H&M (2.31×) over the country average.
Where do InStyle fans live in Germany?
InStyle fans in Germany are most concentrated in Bayern (reach 295,629), Nordrhein-Westfalen (reach 284,573), and Baden-Württemberg (reach 180,662). These three regions account for the largest share of the active audience.
What other brands do InStyle fans also like?
Beyond InStyle itself, the audience over-indexes on Wetter.com (2.52×), H&M (2.31×), freundin (7.08×), and Primark (2.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for InStyle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.