Cupra Audience in Germany
Cupra has an estimated audience of 2,788,212 people in Germany. 17.4% are female, 82.6% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Petrol engine, Škoda Kodiaq, Cupra Ateca, AutoScout24, Peugeot 207.
The average Cupra fan in Germany is 39.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Petrol engine, Škoda Kodiaq, Cupra Ateca, with strongest over-indexing on Petrol engine (5.86× the country average). Demographically, the Cupra audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Supermarket
Demographics of Cupra fans
| Metric | Value |
|---|---|
| Female | 17.4% |
| Male | 82.6% |
| Average age | 39.5 |
| Estimated audience size | 2,788,212 |
Audience persona
The typical Cupra fan in Germany is more male, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Petrol engine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 754,517 | 1.24× |
| Bayern | 598,850 | 1.34× |
| Baden-Württemberg | 498,008 | 1.31× |
| Niedersachsen | 317,914 | 1.17× |
| Hessen | 280,900 | 1.32× |
| Rheinland-Pfalz | 160,974 | 1.15× |
| Sachsen | 122,433 | 0.9× |
| Schleswig-Holstein | 94,152 | 0.94× |
| Berlin | 93,684 | 0.75× |
| Brandenburg | 69,263 | 0.8× |
| Hamburg | 66,274 | 1.05× |
| Thüringen | 63,047 | 0.89× |
| Sachsen-Anhalt | 51,672 | 0.72× |
| Saarland | 36,594 | 1.07× |
| Mecklenburg-Vorpommern | 35,561 | 0.67× |
| Bremen | 16,459 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Petrol engine | 5.86× | Cars & Mobility |
| Škoda Kodiaq | 10.25× | Cars & Mobility |
| Cupra Ateca | 17.42× | Cars & Mobility |
| AutoScout24 | 2.71× | Cars & Mobility |
| Peugeot 207 | 15.15× | Cars & Mobility |
| Škoda Auto | 3.21× | Cars & Mobility |
| Plug-in hybrid | 3.29× | Cars & Mobility |
| Hyundai | 3.41× | Cars & Mobility |
| Hybrids | 3× | Cars & Mobility |
| Electric car | 2.6× | Cars & Mobility |
| SEAT León | 9.01× | Cars & Mobility |
| Aral AG | 2.05× | Cars & Mobility |
| Peugeot 205 | 12.54× | Cars & Mobility |
| Used car | 2.41× | Cars & Mobility |
| Hybrid electric vehicle | 3.46× | Cars & Mobility |
| Subaru Outback | 19.06× | Cars & Mobility |
| FRITZ!Box | 2.36× | Technology & Electronics |
| Hatchback | 3.08× | Cars & Mobility |
| Volkswagen | 2.19× | Cars & Mobility |
| Coupé | 5.38× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.36 |
| Pet Ownership | JOY | 1.3 |
| Need for Security | CONSERVATISM | 1.26 |
| Early Adopter Mentality | POWER | 1.24 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 16.7% |
| Italy | 9.6% |
| France | 9.1% |
See Cupra audiences in other countries
More Supermarket audiences in Germany
Frequently asked questions
How many fans does Cupra have in Germany?
Cupra has an estimated audience of 2,788,212 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cupra fans?
17.4% of Cupra fans are female, 82.6% are male, with an average age of 39.5 years.
Which brands do Cupra fans like most?
Cupra fans show strongest brand affinity for Petrol engine (5.86×), Škoda Kodiaq (10.25×), and Cupra Ateca (17.42×) over the country average.
Where do Cupra fans live in Germany?
Cupra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 754,517), Bayern (reach 598,850), and Baden-Württemberg (reach 498,008). These three regions account for the largest share of the active audience.
What other brands do Cupra fans also like?
Beyond Cupra itself, the audience over-indexes on Škoda Kodiaq (10.25×), Cupra Ateca (17.42×), AutoScout24 (2.71×), and Peugeot 207 (15.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cupra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.