Rascasse Audience Intelligence

Hybrid electric vehicle Audience in Germany

A data profile of the people who buy, follow and care about Hybrid electric vehicle in Germany — modelled from more than twelve digital signal sources. Hybrid electric vehicle has an estimated audience of 4,682,268 people in Germany.

#7among Car type in Germany#728among Topic in Germany#57in Cars & Mobility

The average Hybrid electric vehicle fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plug-in hybrid, Electric car, Electric motor, with strongest over-indexing on Plug-in hybrid (5.19× the country average).

Demographically, the Hybrid electric vehicle audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hybrid electric vehicle fan in Germany is more male, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Plug-in hybrid.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hybrid electric vehicle profile in Germany.

Audience size
4.7M
in Germany
Gender
35.4%♀
64.6% male
Age
39.0
average years
Country rank
#1166
Topic in Germany
Fig. 01

Search interest · 12-month trend

+1828%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hybrid electric vehicle fans

35.4% are female, 64.6% are male, average age 39.0.

Fig. 02

Gender split

35.4%
Female
64.6%
Male
Demographic split for Hybrid electric vehicle audience in Germany
MetricValue
Female35.4%
Male64.6%
Average age39.0
Estimated audience size4,682,268
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Hybrid electric vehicle audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Hybrid electric vehicle audience comes from Germany.

Worldwide audience distribution share by country for Hybrid electric vehicle
CountryShare
United States11.9%
Germany10.8%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hybrid electric vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hybrid electric vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~70K1.20×
02Bremen~50K1.18×
03Brandenburg~200K1.16×
04Thüringen~100K1.16×
05Sachsen~300K1.14×
06Sachsen-Anhalt~100K1.12×
07Mecklenburg-Vorpommern~100K1.07×
08Niedersachsen~500K1.04×
09Rheinland-Pfalz~200K0.99×
10Nordrhein-Westfalen~1M0.98×
11Bayern~700K0.98×
12Schleswig-Holstein~200K0.94×
13Baden-Württemberg~600K0.91×
14Hessen~300K0.90×
15Hamburg~90K0.85×
16Berlin~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Hybrid electric vehicle, Germany
0.80×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hybrid electric vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hybrid electric vehicle audience
#·InterestCategoryAffinity×
01Hyundai TucsonCars & Mobility5.44×
02Plug-in hybridCars & Mobility5.19×
03Battery electric vehicleCars & Mobility5.18×
04Photovoltaic systemHome & Garden4.47×
05Vehicle insuranceCars & Mobility4.04×
06Electric motorCars & Mobility4.00×
07Tesla MotorsCars & Mobility3.67×
08PhotovoltaicsHome & Garden3.46×
09Electric carCars & Mobility3.45×
10BYD AutoCars & Mobility3.39×
11HybridsCars & Mobility3.28×
12HatchbackCars & Mobility3.22×
13City carCars & Mobility3.18×
14Electric vehicleCars & Mobility3.05×
15AutoScout24Cars & Mobility2.42×
16Used carCars & Mobility2.39×
17Škoda AutoCars & Mobility2.32×
18SUVsCars & Mobility2.12×
19Motor vehicleCars & Mobility1.70×
20CommerzbankBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hybrid electric vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hybrid electric vehicle audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.14×
Luxury OrientationPREMIUM1.33×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hybrid electric vehicle audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.58×
Community OrientationOPEN0.71×
ExtroversionTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hybrid electric vehicle have in Germany?

Hybrid electric vehicle has an estimated audience of 4,682,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hybrid electric vehicle fans?

35.4% of Hybrid electric vehicle fans are female, 64.6% are male, with an average age of 39.0 years.

03

Which brands do Hybrid electric vehicle fans like most?

Hybrid electric vehicle fans show strongest brand affinity for Plug-in hybrid (5.19×), Electric car (3.45×), and Electric motor (4×) over the country average.

04

Where do Hybrid electric vehicle fans live in Germany?

Hybrid electric vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Hybrid electric vehicle fans also like?

Beyond Hybrid electric vehicle itself, the audience over-indexes on Electric car (3.45×), Electric motor (4×), AutoScout24 (2.42×), and BYD Auto (3.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Hybrid electric vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hybrid electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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