Hybrid electric vehicle Audience in Germany
Hybrid electric vehicle has an estimated audience of 4,682,268 people in Germany. 35.4% are female, 64.6% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Plug-in hybrid, Electric car, Electric motor, AutoScout24, Hybrids.
The average Hybrid electric vehicle fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Plug-in hybrid, Electric car, Electric motor, with strongest over-indexing on Plug-in hybrid (5.19× the country average). Demographically, the Hybrid electric vehicle audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Hybrid electric vehicle fans
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 39.0 |
| Estimated audience size | 4,682,268 |
Audience persona
The typical Hybrid electric vehicle fan in Germany is more male, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Plug-in hybrid.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 539,757 | 0.53× |
| Bayern | 428,709 | 0.57× |
| Baden-Württemberg | 368,447 | 0.58× |
| Niedersachsen | 262,478 | 0.58× |
| Hessen | 197,531 | 0.55× |
| Rheinland-Pfalz | 164,814 | 0.7× |
| Sachsen | 159,492 | 0.69× |
| Sachsen-Anhalt | 154,137 | 1.27× |
| Brandenburg | 151,377 | 1.04× |
| Thüringen | 145,080 | 1.22× |
| Schleswig-Holstein | 137,749 | 0.82× |
| Saarland | 128,703 | 2.24× |
| Mecklenburg-Vorpommern | 124,525 | 1.39× |
| Bremen | 105,100 | 2.62× |
| Berlin | 103,745 | 0.5× |
| Hamburg | 83,110 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plug-in hybrid | 5.19× | Cars & Mobility |
| Electric car | 3.45× | Cars & Mobility |
| Electric motor | 4× | Cars & Mobility |
| AutoScout24 | 2.42× | Cars & Mobility |
| Hybrids | 3.28× | Cars & Mobility |
| Photovoltaic system | 4.47× | Home & Garden |
| BYD Auto | 3.39× | Cars & Mobility |
| Tesla Motors | 3.67× | Cars & Mobility |
| Photovoltaics | 3.46× | Home & Garden |
| Battery electric vehicle | 5.18× | Cars & Mobility |
| Hatchback | 3.22× | Cars & Mobility |
| Electric vehicle | 3.05× | Cars & Mobility |
| Used car | 2.39× | Cars & Mobility |
| Škoda Auto | 2.32× | Cars & Mobility |
| Vehicle insurance | 4.04× | Cars & Mobility |
| SUVs | 2.12× | Cars & Mobility |
| Hyundai Tucson | 5.44× | Cars & Mobility |
| City car | 3.18× | Cars & Mobility |
| Motor vehicle | 1.7× | Cars & Mobility |
| Efficient energy use | 2.2× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Need for Security | CONSERVATISM | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Career Orientation | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.9% |
| Germany | 10.8% |
| Italy | 6.3% |
See Hybrid electric vehicle audiences in other countries
- Hybrid electric vehicle — United States
- Hybrid electric vehicle — United Kingdom
- Hybrid electric vehicle — France
- Hybrid electric vehicle — Italy
- Hybrid electric vehicle — Spain
- Hybrid electric vehicle — Brazil
- Hybrid electric vehicle — Japan
- Hybrid electric vehicle — South Korea
- Hybrid electric vehicle — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Hybrid electric vehicle have in Germany?
Hybrid electric vehicle has an estimated audience of 4,682,268 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hybrid electric vehicle fans?
35.4% of Hybrid electric vehicle fans are female, 64.6% are male, with an average age of 39.0 years.
Which brands do Hybrid electric vehicle fans like most?
Hybrid electric vehicle fans show strongest brand affinity for Plug-in hybrid (5.19×), Electric car (3.45×), and Electric motor (4×) over the country average.
Where do Hybrid electric vehicle fans live in Germany?
Hybrid electric vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 539,757), Bayern (reach 428,709), and Baden-Württemberg (reach 368,447). These three regions account for the largest share of the active audience.
What other brands do Hybrid electric vehicle fans also like?
Beyond Hybrid electric vehicle itself, the audience over-indexes on Electric car (3.45×), Electric motor (4×), AutoScout24 (2.42×), and Hybrids (3.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hybrid electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.