Battery electric vehicle Audience in Germany
Battery electric vehicle has an estimated audience of 2,530,065 people in Germany. 31.2% are female, 68.8% are male, average age 34.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: CAC 40, Eden Lake, Intraocular lens, Combat sport, Assisi.
The average Battery electric vehicle fan in Germany is 34.3 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include CAC 40, Eden Lake, Intraocular lens, with strongest over-indexing on CAC 40 (3.38× the country average). Demographically, the Battery electric vehicle audience skews more male with an average age of 34.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Battery electric vehicle fans
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 34.3 |
| Estimated audience size | 2,530,065 |
Audience persona
The typical Battery electric vehicle fan in Germany is more male, around 34.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 728,395 | 2.11× |
| Bayern | 458,710 | 1.13× |
| Nordrhein-Westfalen | 402,559 | 0.73× |
| Hessen | 254,231 | 1.32× |
| Berlin | 149,055 | 1.32× |
| Niedersachsen | 132,460 | 0.54× |
| Rheinland-Pfalz | 76,665 | 0.6× |
| Brandenburg | 57,295 | 0.73× |
| Thüringen | 54,221 | 0.84× |
| Sachsen | 51,461 | 0.41× |
| Hamburg | 49,380 | 0.86× |
| Schleswig-Holstein | 48,776 | 0.54× |
| Sachsen-Anhalt | 48,080 | 0.73× |
| Mecklenburg-Vorpommern | 42,287 | 0.88× |
| Saarland | 42,037 | 1.35× |
| Bremen | 41,253 | 1.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.38× | Business & Career |
| Eden Lake | 10.91× | Movies & TV |
| Intraocular lens | 14.79× | Health |
| Combat sport | 2.17× | Sports |
| Assisi | 8.56× | Travel & Leisure |
| Ma Mère | 15.87× | Movies & TV |
| Unique Gifts | 1.68× | Shopping |
| Progressive rock | 1.9× | Music & Radio |
| Haberler | 1.55× | News |
| Stamp collecting | 5.52× | Home & Garden |
| Jonah | 5.73× | |
| Racing | 1.87× | Cars & Mobility |
| Metamorphoses | 3.25× | Literature |
| Birthday Gifts | 1.6× | Kids & Family |
| Low-carbon emission | 5.78× | Politics & Society |
| Israel | 1.71× | Travel & Leisure |
| Northrop Grumman | 6.3× | Business & Career |
| I-Witness | 8.43× | Movies & TV |
| Hypertext | 2.15× | Technology & Electronics |
| Hostelworld | 4.27× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 4.21 |
| Sustainability | BALANCE | 2.05 |
| Early Adopter Mentality | POWER | 1.88 |
| Family Orientation | CONSERVATISM | 1.76 |
| Indulgence | JOY | 1.58 |
| Luxury Orientation | PREMIUM | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.0% |
| Germany | 10.9% |
| Italy | 6.2% |
See Battery electric vehicle audiences in other countries
- Battery electric vehicle — United States
- Battery electric vehicle — United Kingdom
- Battery electric vehicle — France
- Battery electric vehicle — Italy
- Battery electric vehicle — Spain
- Battery electric vehicle — Brazil
- Battery electric vehicle — Japan
- Battery electric vehicle — South Korea
- Battery electric vehicle — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Battery electric vehicle have in Germany?
Battery electric vehicle has an estimated audience of 2,530,065 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Battery electric vehicle fans?
31.2% of Battery electric vehicle fans are female, 68.8% are male, with an average age of 34.3 years.
Which brands do Battery electric vehicle fans like most?
Battery electric vehicle fans show strongest brand affinity for CAC 40 (3.38×), Eden Lake (10.91×), and Intraocular lens (14.79×) over the country average.
Where do Battery electric vehicle fans live in Germany?
Battery electric vehicle fans in Germany are most concentrated in Baden-Württemberg (reach 728,395), Bayern (reach 458,710), and Nordrhein-Westfalen (reach 402,559). These three regions account for the largest share of the active audience.
What other brands do Battery electric vehicle fans also like?
Beyond Battery electric vehicle itself, the audience over-indexes on Eden Lake (10.91×), Intraocular lens (14.79×), Combat sport (2.17×), and Assisi (8.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Battery electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.