Battery electric vehicle Audience in United States

Battery electric vehicle has an estimated audience of 2,563,990 people in United States. 21.4% are female, 78.6% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Porsche Boxster, Tesla Model X, BMW i3, Kia Sportage, Porsche Cayenne.

The average Battery electric vehicle fan in United States is 39.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Porsche Boxster, Tesla Model X, BMW i3, with strongest over-indexing on Porsche Boxster (123× the country average). Demographically, the Battery electric vehicle audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Battery electric vehicle fans

Demographic split for Battery electric vehicle audience in United States
MetricValue
Female21.4%
Male78.6%
Average age39.6
Estimated audience size2,563,990

Audience persona

The typical Battery electric vehicle fan in United States is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Porsche Boxster.

Top regions in United States

Top regions ranked by reach for Battery electric vehicle in United States
RegionReachAffinity
California340,2311.21×
Texas189,0190.86×
Florida164,5930.95×
Michigan163,9152.44×
New York130,8110.91×
Illinois92,7431.09×
Ohio90,5031.15×
Pennsylvania80,7900.94×
North Carolina79,8851.04×
Georgia75,3910.95×
Washington69,4351.35×
Virginia65,7251.05×
Arizona63,4681.21×
Indiana59,2211.26×
New Jersey57,8980.89×
Tennessee50,4410.98×
Massachusetts48,1340.95×
Colorado45,9781.14×
Maryland45,5431.03×
Wisconsin43,3421.12×
Missouri41,1971×
South Carolina38,5231×
Minnesota37,9271.03×
Oregon37,6721.28×
Kentucky36,9341.15×
Alabama34,2420.96×
Nevada26,3621.06×
Oklahoma25,9690.91×
Utah24,4531.06×
Connecticut24,0010.93×
Kansas22,5151.11×
Louisiana21,0670.64×
Iowa18,0760.86×
Arkansas16,0300.76×
Mississippi14,9450.71×
Hawaii11,6801.06×
Nebraska11,6540.91×
New Mexico11,5940.9×
Idaho11,2550.88×
New Hampshire11,1581.1×
West Virginia9,7800.82×
Maine7,8960.86×
Washington, District of Columbia7,5860.98×
Delaware6,1110.86×
Montana5,7590.81×
Rhode Island5,7460.7×
Alaska4,6550.85×
North Dakota4,5290.86×
South Dakota4,3930.74×
Vermont4,2390.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Battery electric vehicle audience
BrandAffinityCategory
Porsche Boxster123×Cars & Mobility
Tesla Model X36.92×Cars & Mobility
BMW i385.22×Cars & Mobility
Kia Sportage33.75×Cars & Mobility
Porsche Cayenne32.58×Cars & Mobility
Plug-in hybrid18.49×Cars & Mobility
Porsche Macan32.78×Cars & Mobility
Hybrid electric vehicle18.41×Cars & Mobility
BMW X630.84×Cars & Mobility
Enterprise Rent-A-Car8.07×Cars & Mobility
BMW X140.31×Cars & Mobility
Audi A847.44×Cars & Mobility
Audi TT51.29×Cars & Mobility
BMW 6 Series51.75×Cars & Mobility
BMW 4 Series48.05×Cars & Mobility
Tesla Motors7.45×Cars & Mobility
Audi Q723.45×Cars & Mobility
Honda Accord15.46×Cars & Mobility
CarGurus6.16×Cars & Mobility
Audi A624.7×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Battery electric vehicle audience
TraitClusterScore
Family OrientationCONSERVATISM2.57
Luxury OrientationPREMIUM2.16
Early Adopter MentalityPOWER1.98
Need for SecurityCONSERVATISM1.97
SustainabilityBALANCE1.87
Design AffinityPREMIUM1.76

Worldwide distribution

Worldwide audience distribution share by country for Battery electric vehicle
CountryShare
United States11.0%
Germany10.9%
Italy6.2%

See Battery electric vehicle audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Battery electric vehicle have in United States?

Battery electric vehicle has an estimated audience of 2,563,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Battery electric vehicle fans?

21.4% of Battery electric vehicle fans are female, 78.6% are male, with an average age of 39.6 years.

Which brands do Battery electric vehicle fans like most?

Battery electric vehicle fans show strongest brand affinity for Porsche Boxster (123×), Tesla Model X (36.92×), and BMW i3 (85.22×) over the country average.

Where do Battery electric vehicle fans live in United States?

Battery electric vehicle fans in United States are most concentrated in California (reach 340,231), Texas (reach 189,019), and Florida (reach 164,593). These three regions account for the largest share of the active audience.

What other brands do Battery electric vehicle fans also like?

Beyond Battery electric vehicle itself, the audience over-indexes on Tesla Model X (36.92×), BMW i3 (85.22×), Kia Sportage (33.75×), and Porsche Cayenne (32.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Battery electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.