Rascasse Audience Intelligence

Battery electric vehicle Audience in United States

A data profile of the people who buy, follow and care about Battery electric vehicle in United States — modelled from more than twelve digital signal sources. Battery electric vehicle has an estimated audience of 2,563,990 people in United States.

#74among Car type in United States#5553among Topic in United States#393in Cars & Mobility

The average Battery electric vehicle fan in United States is 39.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hybrid electric vehicle, Porsche Boxster, Sustainable energy, with strongest over-indexing on Hybrid electric vehicle (40.49× the country average).

Demographically, the Battery electric vehicle audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Battery electric vehicle fan in United States is more male, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Hybrid electric vehicle.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Battery electric vehicle profile in United States.

Audience size
2.6M
in United States
Gender
21.4%♀
78.6% male
Age
39.6
average years
Country rank
#11688
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Battery electric vehicle fans

21.4% are female, 78.6% are male, average age 39.6.

Fig. 02

Gender split

21.4%
Female
78.6%
Male
Demographic split for Battery electric vehicle audience in United States
MetricValue
Female21.4%
Male78.6%
Average age39.6
Estimated audience size2,563,990
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Battery electric vehicle audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

11.0%

of the worldwide Battery electric vehicle audience comes from United States.

Worldwide audience distribution share by country for Battery electric vehicle
CountryShare
United States11.0%
Germany10.9%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Battery electric vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Battery electric vehicle fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K2.14×
02Washington~70K1.29×
03California~300K1.24×
04Oregon~40K1.20×
05Arizona~60K1.16×
06Kansas~20K1.14×
07Indiana~50K1.13×
08Colorado~40K1.09×
09Kentucky~40K1.09×
10Hawaii~10K1.08×
11Ohio~80K1.07×
12Washington, District of Columbia~8K1.07×
13Virginia~70K1.06×
14Nevada~30K1.06×
15Illinois~90K1.05×
16New Hampshire~10K1.05×
17Wisconsin~40K1.04×
18Utah~20K1.04×
19Minnesota~40K1.03×
20Maryland~50K1.02×
21Vermont~5K1.02×
22North Carolina~80K1.00×
23Alaska~5K0.99×
24Connecticut~30K0.98×
25Missouri~40K0.97×
26South Carolina~40K0.97×
27New Mexico~10K0.97×
28Georgia~80K0.96×
29Tennessee~50K0.96×
30Alabama~30K0.96×
31North Dakota~5K0.96×
32Florida~200K0.95×
33Massachusetts~50K0.95×
34Idaho~10K0.95×
35Montana~7K0.95×
36Delaware~7K0.95×
37Maine~9K0.94×
38Nebraska~10K0.93×
39South Dakota~5K0.93×
40Oklahoma~30K0.92×
41West Virginia~10K0.92×
42Pennsylvania~80K0.91×
43New Jersey~60K0.91×
44Iowa~20K0.90×
45Rhode Island~7K0.90×
46New York~100K0.89×
47Arkansas~20K0.89×
48Texas~200K0.86×
49Mississippi~20K0.86×
50Louisiana~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Battery electric vehicle, United States
0.77×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Battery electric vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Battery electric vehicle audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility105.15×
02BMW i3Cars & Mobility78.05×
03Audi TTCars & Mobility46.36×
04Hybrid electric vehicleCars & Mobility40.49×
05Audi A8Cars & Mobility40.00×
06BMW 4 SeriesCars & Mobility39.26×
07BMW 6 SeriesCars & Mobility37.78×
08BMW X1Cars & Mobility33.55×
09Audi A7Cars & Mobility32.73×
10Tesla Model XCars & Mobility30.77×
11Mercedes-Benz S-ClassCars & Mobility22.86×
12Porsche CayenneCars & Mobility21.74×
13Porsche MacanCars & Mobility21.07×
14BMW X6Cars & Mobility20.38×
15Plug-in hybridCars & Mobility18.29×
16Sustainable energyHome & Garden15.58×
17Renewable energyBusiness & Career9.31×
18Family carCars & Mobility9.21×
19Tesla MotorsCars & Mobility7.69×
20Solar energyHome & Garden5.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Battery electric vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Battery electric vehicle audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.80×
Family OrientationCONSERVATISM3.13×
Need for SecurityCONSERVATISM2.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Battery electric vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Healthy LifestyleBALANCE0.74×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Battery electric vehicle have in United States?

Battery electric vehicle has an estimated audience of 2,563,990 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Battery electric vehicle fans?

21.4% of Battery electric vehicle fans are female, 78.6% are male, with an average age of 39.6 years.

03

Which brands do Battery electric vehicle fans like most?

Battery electric vehicle fans show strongest brand affinity for Hybrid electric vehicle (40.49×), Porsche Boxster (105.15×), and Sustainable energy (15.58×) over the country average.

04

Where do Battery electric vehicle fans live in United States?

Battery electric vehicle fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Battery electric vehicle fans also like?

Beyond Battery electric vehicle itself, the audience over-indexes on Porsche Boxster (105.15×), Sustainable energy (15.58×), BMW i3 (78.05×), and Tesla Model X (30.77×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Battery electric vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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