Porsche Cayenne Audience in United States

Porsche Cayenne logo

Porsche Cayenne has an estimated audience of 2,329,494 people in United States. 24.5% are female, 75.5% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Porsche Macan, BMW X6, Porsche Panamera, Alternative fuel vehicle, Porsche Boxster.

The average Porsche Cayenne fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Porsche Macan, BMW X6, Porsche Panamera, with strongest over-indexing on Porsche Macan (67.46× the country average). Demographically, the Porsche Cayenne audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Porsche Cayenne fans

Demographic split for Porsche Cayenne audience in United States
MetricValue
Female24.5%
Male75.5%
Average age34.7
Estimated audience size2,329,494

Audience persona

The typical Porsche Cayenne fan in United States is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche Macan.

Top regions in United States

Top regions ranked by reach for Porsche Cayenne in United States
RegionReachAffinity
California407,1471.59×
Texas294,5891.47×
Florida246,9951.57×
New York171,2511.32×
Georgia109,4571.53×
Illinois102,8431.33×
New Jersey89,6431.51×
Pennsylvania79,5831.01×
North Carolina77,5351.11×
Ohio67,3140.94×
Virginia63,4511.12×
Washington60,5761.3×
Michigan59,6770.98×
Massachusetts58,9411.28×
Arizona56,1961.18×
Tennessee50,0931.07×
Maryland46,0821.15×
Colorado40,2711.1×
Indiana39,5890.93×
Missouri33,9140.9×
South Carolina32,6560.93×
Connecticut32,2081.38×
Alabama31,5490.97×
Louisiana31,2281.04×
Minnesota28,6900.86×
Nevada27,5521.22×
Wisconsin27,5000.78×
Oklahoma26,3491.02×
Oregon26,1840.98×
Utah23,5411.13×
Kentucky23,2660.8×
Arkansas17,8910.93×
Kansas15,3560.84×
Mississippi14,0970.73×
Iowa12,7560.66×
Idaho10,1990.87×
Hawaii8,9040.89×
Nebraska8,8150.75×
New Mexico8,7690.75×
New Hampshire8,4470.92×
Washington, District of Columbia7,4841.07×
Rhode Island7,3300.99×
West Virginia7,2640.67×
Maine5,9490.71×
Delaware5,1900.81×
Montana4,3560.67×
South Dakota3,3560.62×
North Dakota3,3180.69×
Alaska3,1110.62×
Vermont2,6100.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porsche Cayenne audience
BrandAffinityCategory
Porsche Macan67.46×Cars & Mobility
BMW X655.76×Cars & Mobility
Porsche Panamera50×Cars & Mobility
Alternative fuel vehicle34.62×Cars & Mobility
Porsche Boxster70.5×Cars & Mobility
Max Verstappen22.72×Sports
Lexus NX57.72×Cars & Mobility
Used Cars10.46×Cars & Mobility
BMW i842.44×Cars & Mobility
BMW X527.63×Cars & Mobility
Tesla Roadster38.19×Cars & Mobility
Audi Q729.09×Cars & Mobility
BMW X141.61×Cars & Mobility
BMW X333.88×Cars & Mobility
BMW 3 Series (E46)44.35×Cars & Mobility
BMW X454.35×Cars & Mobility
Auto maintenance10.99×Cars & Mobility
Audi Q527.25×Cars & Mobility
BMW 1 Series45.85×Cars & Mobility
BMW 7 Series36.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porsche Cayenne audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
LGBTQ+ IdentityOPEN2.56
Family OrientationCONSERVATISM1.83
Early Adopter MentalityPOWER1.72
Quality AwarenessPREMIUM1.72
Risk AppetiteTHRILL1.69

Worldwide distribution

Worldwide audience distribution share by country for Porsche Cayenne
CountryShare
United States14.4%
Brazil9.4%
Germany6.8%

See Porsche Cayenne audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Porsche Cayenne have in United States?

Porsche Cayenne has an estimated audience of 2,329,494 people in United States, concentrated in California and Texas.

What is the gender split and age of Porsche Cayenne fans?

24.5% of Porsche Cayenne fans are female, 75.5% are male, with an average age of 34.7 years.

Which brands do Porsche Cayenne fans like most?

Porsche Cayenne fans show strongest brand affinity for Porsche Macan (67.46×), BMW X6 (55.76×), and Porsche Panamera (50×) over the country average.

Where do Porsche Cayenne fans live in United States?

Porsche Cayenne fans in United States are most concentrated in California (reach 407,147), Texas (reach 294,589), and Florida (reach 246,995). These three regions account for the largest share of the active audience.

What other brands do Porsche Cayenne fans also like?

Beyond Porsche Cayenne itself, the audience over-indexes on BMW X6 (55.76×), Porsche Panamera (50×), Alternative fuel vehicle (34.62×), and Porsche Boxster (70.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Cayenne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.