Rascasse Audience Intelligence

Porsche Cayenne Audience in United States

A data profile of the people who buy, follow and care about Porsche Cayenne in United States — modelled from more than twelve digital signal sources. Porsche Cayenne has an estimated audience of 2,343,531 people in United States.

#83among Car type in United States#57among Car Model in United States#423in Cars & Mobility

The average Porsche Cayenne fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porsche Macan, BMW X6, Porsche Panamera, with strongest over-indexing on Porsche Macan (67.46× the country average).

Demographically, the Porsche Cayenne audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porsche Cayenne fan in United States is more male, around 34.7 years old, with strong Career Orientation tendencies and a notable affinity for Porsche Macan.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Cayenne profile in United States.

Audience size
2.3M
in United States
Gender
24.5%♀
75.5% male
Age
34.7
average years
Country rank
#12541
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Cayenne fans

24.5% are female, 75.5% are male, average age 34.7.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Porsche Cayenne audience in United States
MetricValue
Female24.5%
Male75.5%
Average age34.7
Estimated audience size2,343,531
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Porsche Cayenne audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4917%
50+14%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Porsche Cayenne audience comes from United States.

Worldwide audience distribution share by country for Porsche Cayenne
CountryShare
United States14.4%
Brazil8.9%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Cayenne audience in United States is strongest.

Fig. 05

Top regions by affinity

Porsche Cayenne fans by region: top regions in United States
#RegionReachAffinity×
01California~400K1.52×
02Florida~200K1.51×
03New Jersey~90K1.45×
04Georgia~100K1.43×
05Texas~300K1.41×
06Connecticut~30K1.35×
07Illinois~100K1.27×
08New York~200K1.25×
09Nevada~30K1.23×
10Washington~60K1.22×
11Massachusetts~60K1.22×
12Maryland~50K1.17×
13Arizona~60K1.16×
14Utah~20K1.14×
15Virginia~60K1.10×
16North Carolina~80K1.09×
17Colorado~40K1.07×
18Tennessee~50K1.05×
19Louisiana~30K1.05×
20Washington, District of Columbia~7K1.03×
21Arkansas~20K1.01×
22Oklahoma~30K1.00×
23Rhode Island~7K1.00×
24Pennsylvania~80K0.99×
25Alabama~30K0.99×
26South Carolina~30K0.97×
27Michigan~60K0.96×
28Oregon~30K0.95×
29New Hampshire~9K0.93×
30Indiana~40K0.92×
31Missouri~30K0.91×
32Idaho~10K0.91×
33Ohio~60K0.90×
34Hawaii~9K0.89×
35Kansas~20K0.87×
36Minnesota~30K0.86×
37Delaware~6K0.86×
38Kentucky~20K0.81×
39Mississippi~20K0.81×
40New Mexico~9K0.80×
41Wisconsin~30K0.79×
42Nebraska~9K0.79×
43North Dakota~4K0.78×
44Montana~5K0.77×
45West Virginia~8K0.75×
46Maine~6K0.74×
47Alaska~4K0.73×
48Vermont~3K0.73×
49South Dakota~4K0.72×
50Iowa~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Porsche Cayenne, United States
0.69×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Cayenne audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Cayenne audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility70.50×
02Porsche MacanCars & Mobility67.46×
03Lexus NXCars & Mobility57.72×
04BMW X6Cars & Mobility55.76×
05BMW X4Cars & Mobility54.35×
06Porsche PanameraCars & Mobility50.00×
07BMW 1 SeriesCars & Mobility45.85×
08BMW 3 Series (E46)Cars & Mobility44.35×
09BMW i8Cars & Mobility42.44×
10BMW 4 SeriesCars & Mobility41.78×
11BMW X1Cars & Mobility41.61×
12Tesla RoadsterCars & Mobility38.19×
13BMW 7 SeriesCars & Mobility36.63×
14Alternative fuel vehicleCars & Mobility34.62×
15BMW X3Cars & Mobility33.88×
16Audi Q7Cars & Mobility29.09×
17BMW X5Cars & Mobility27.63×
18Max VerstappenSports22.72×
19Auto maintenanceCars & Mobility10.99×
20Used CarsCars & Mobility10.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Cayenne audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Cayenne audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.26×
Family OrientationCONSERVATISM2.17×
Luxury OrientationPREMIUM1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Cayenne audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.47×
SpiritualityBALANCE0.61×
ExtroversionTHRILL0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Cayenne have in United States?

Porsche Cayenne has an estimated audience of 2,343,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porsche Cayenne fans?

24.5% of Porsche Cayenne fans are female, 75.5% are male, with an average age of 34.7 years.

03

Which brands do Porsche Cayenne fans like most?

Porsche Cayenne fans show strongest brand affinity for Porsche Macan (67.46×), BMW X6 (55.76×), and Porsche Panamera (50×) over the country average.

04

Where do Porsche Cayenne fans live in United States?

Porsche Cayenne fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Cayenne fans also like?

Beyond Porsche Cayenne itself, the audience over-indexes on BMW X6 (55.76×), Porsche Panamera (50×), Alternative fuel vehicle (34.62×), and Porsche Boxster (70.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Porsche Cayenne audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Cayenne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →