Rascasse Audience Intelligence

BMW X3 Audience in United States

A data profile of the people who buy, follow and care about BMW X3 in United States — modelled from more than twelve digital signal sources. BMW X3 has an estimated audience of 1,567,253 people in United States.

#129among Car type in United States#115among Car Model in United States#566in Cars & Mobility

The average BMW X3 fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BMW X6, BMW X5, BMW 7 Series, with strongest over-indexing on BMW X6 (52.52× the country average).

Demographically, the BMW X3 audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW X3 fan in United States is more male, around 34.3 years old, with strong Family Orientation tendencies and a notable affinity for BMW X6.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW X3 profile in United States.

Audience size
1.6M
in United States
Gender
24.3%♀
75.7% male
Age
34.3
average years
Country rank
#17178
Car Model in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW X3 fans

24.3% are female, 75.7% are male, average age 34.3.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for BMW X3 audience in United States
MetricValue
Female24.3%
Male75.7%
Average age34.3
Estimated audience size1,567,253
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the BMW X3 audience in United States
Age bracketShare%
16-1934%
20-2920%
30-3917%
40-4917%
50+12%
Fig. 04

Worldwide distribution

12.1%

of the worldwide BMW X3 audience comes from United States.

Worldwide audience distribution share by country for BMW X3
CountryShare
United States12.1%
Japan8.6%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW X3 audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW X3 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~70K1.93×
02New York~100K1.68×
03Massachusetts~50K1.61×
04Connecticut~20K1.61×
05Florida~200K1.53×
06California~200K1.43×
07Georgia~60K1.34×
08Illinois~70K1.31×
09Texas~200K1.29×
10Rhode Island~6K1.26×
11Pennsylvania~60K1.25×
12Washington, District of Columbia~6K1.25×
13Delaware~5K1.25×
14New Hampshire~7K1.23×
15Maryland~30K1.22×
16North Carolina~50K1.16×
17South Carolina~30K1.16×
18Virginia~40K1.14×
19Arizona~40K1.13×
20Washington~30K1.10×
21Louisiana~20K1.06×
22Colorado~30K1.05×
23Alabama~20K1.03×
24Hawaii~7K1.02×
25Nevada~10K0.95×
26Mississippi~10K0.95×
27Michigan~40K0.93×
28Tennessee~30K0.93×
29Minnesota~20K0.89×
30Ohio~40K0.87×
31Missouri~20K0.85×
32Oregon~10K0.83×
33Arkansas~10K0.82×
34Vermont~2K0.81×
35Alaska~3K0.79×
36Indiana~20K0.78×
37Maine~4K0.78×
38Wisconsin~20K0.76×
39Oklahoma~10K0.76×
40New Mexico~6K0.75×
41Utah~10K0.74×
42Kentucky~10K0.72×
43Kansas~9K0.72×
44Nebraska~5K0.71×
45Idaho~5K0.67×
46West Virginia~5K0.67×
47Iowa~7K0.59×
48South Dakota~2K0.57×
49North Dakota~2K0.50×
50Montana~2K0.48×
Fig. 06

Affinity by region

Affinity by region — BMW X3, United States
0.48×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW X3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW X3 audience
#·InterestCategoryAffinity×
01BMW 1 SeriesCars & Mobility53.33×
02BMW X6Cars & Mobility52.52×
03BMW X4Cars & Mobility48.85×
04Lexus NXCars & Mobility47.96×
05BMW X1Cars & Mobility47.14×
06Porsche BoxsterCars & Mobility42.00×
07Porsche MacanCars & Mobility40.13×
08BMW 3 Series (E46)Cars & Mobility39.86×
09BMW 4 SeriesCars & Mobility38.93×
10BMW 7 SeriesCars & Mobility36.80×
11BMW i8Cars & Mobility35.71×
12Porsche CayenneCars & Mobility34.06×
13BMW X5Cars & Mobility30.43×
14BMW X7Cars & Mobility27.16×
15BMW X5 (F15)Cars & Mobility25.87×
16Audi Q5Cars & Mobility25.22×
17Audi A6Cars & Mobility24.93×
18Alternative fuel vehicleCars & Mobility23.97×
19Audi Q7Cars & Mobility23.07×
20Google NewsNews8.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW X3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW X3 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.92×
PatriotismCONSERVATISM1.48×
Luxury OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW X3 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.59×
MindfulnessBALANCE0.65×
ExtroversionTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW X3 have in United States?

BMW X3 has an estimated audience of 1,567,253 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW X3 fans?

24.3% of BMW X3 fans are female, 75.7% are male, with an average age of 34.3 years.

03

Which brands do BMW X3 fans like most?

BMW X3 fans show strongest brand affinity for BMW X6 (52.52×), BMW X5 (30.43×), and BMW 7 Series (36.8×) over the country average.

04

Where do BMW X3 fans live in United States?

BMW X3 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do BMW X3 fans also like?

Beyond BMW X3 itself, the audience over-indexes on BMW X5 (30.43×), BMW 7 Series (36.8×), Porsche Cayenne (34.06×), and Porsche Macan (40.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See BMW X3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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