BMW X3 Audience in United States

BMW X3 logo

BMW X3 has an estimated audience of 1,519,419 people in United States. 24.3% are female, 75.7% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: BMW X6, BMW X5, Porsche Cayenne, Porsche Macan, Google News.

The average BMW X3 fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW X6, BMW X5, Porsche Cayenne, with strongest over-indexing on BMW X6 (52.52× the country average). Demographically, the BMW X3 audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X3 fans

Demographic split for BMW X3 audience in United States
MetricValue
Female24.3%
Male75.7%
Average age34.3
Estimated audience size1,519,419

Audience persona

The typical BMW X3 fan in United States is more male, around 34.3 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X6.

Top regions in United States

Top regions ranked by reach for BMW X3 in United States
RegionReachAffinity
California250,9411.5×
Texas179,6121.38×
Florida162,1521.58×
New York148,6521.75×
New Jersey76,8951.99×
Illinois69,1101.37×
Georgia65,0961.39×
Pennsylvania64,8271.27×
North Carolina54,7481.2×
Massachusetts49,7091.66×
Virginia43,6161.18×
Ohio41,1790.88×
Michigan37,8260.95×
Arizona35,2481.14×
Washington35,1981.15×
Maryland32,2931.24×
Tennessee28,2280.93×
South Carolina27,0301.18×
Colorado25,7811.08×
Connecticut24,6241.62×
Indiana21,5870.78×
Alabama21,2171×
Missouri20,4160.83×
Louisiana20,0571.02×
Minnesota19,5410.9×
Wisconsin16,8100.74×
Oregon14,8100.85×
Nevada14,0720.96×
Kentucky13,1900.69×
Oklahoma12,7840.76×
Mississippi11,2420.9×
Utah9,9960.73×
Arkansas9,9300.79×
Kansas8,3610.7×
New Hampshire7,1461.19×
Iowa6,9170.55×
Hawaii6,6161.01×
Rhode Island5,8761.21×
Washington, District of Columbia5,7811.27×
New Mexico5,5030.72×
Nebraska5,3710.7×
Delaware5,0251.2×
Idaho4,8280.63×
West Virginia4,2310.6×
Maine4,0320.74×
Alaska2,2980.71×
Vermont1,9700.74×
Montana1,7150.41×
South Dakota1,6380.47×
North Dakota1,1760.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X3 audience
BrandAffinityCategory
BMW X652.52×Cars & Mobility
BMW X530.43×Cars & Mobility
Porsche Cayenne34.06×Cars & Mobility
Porsche Macan40.13×Cars & Mobility
Google News8.96×News
BMW X147.14×Cars & Mobility
BMW 1 Series53.33×Cars & Mobility
Lexus NX47.96×Cars & Mobility
BMW i835.71×Cars & Mobility
Alternative fuel vehicle23.97×Cars & Mobility
BMW 7 Series36.8×Cars & Mobility
BMW 3 Series (E46)39.86×Cars & Mobility
BMW X448.85×Cars & Mobility
Audi Q525.22×Cars & Mobility
BMW X727.16×Cars & Mobility
Porsche Boxster42×Cars & Mobility
BMW X5 (F15)25.87×Cars & Mobility
Audi Q723.07×Cars & Mobility
Audi A624.93×Cars & Mobility
Porsche Panamera25.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X3 audience
TraitClusterScore
Luxury OrientationPREMIUM2.09
Family OrientationCONSERVATISM1.86
Quality AwarenessPREMIUM1.55
Risk AppetiteTHRILL1.51
Need for SecurityCONSERVATISM1.39
IndulgenceJOY1.34

Worldwide distribution

Worldwide audience distribution share by country for BMW X3
CountryShare
United States11.9%
Japan8.6%
Germany7.2%

See BMW X3 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X3 have in United States?

BMW X3 has an estimated audience of 1,519,419 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X3 fans?

24.3% of BMW X3 fans are female, 75.7% are male, with an average age of 34.3 years.

Which brands do BMW X3 fans like most?

BMW X3 fans show strongest brand affinity for BMW X6 (52.52×), BMW X5 (30.43×), and Porsche Cayenne (34.06×) over the country average.

Where do BMW X3 fans live in United States?

BMW X3 fans in United States are most concentrated in California (reach 250,941), Texas (reach 179,612), and Florida (reach 162,152). These three regions account for the largest share of the active audience.

What other brands do BMW X3 fans also like?

Beyond BMW X3 itself, the audience over-indexes on BMW X5 (30.43×), Porsche Cayenne (34.06×), Porsche Macan (40.13×), and Google News (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.