BMW X4 Audience in United States

BMW X4 logo

BMW X4 has an estimated audience of 571,185 people in United States. 18.7% are female, 81.3% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: BMW X6, Google News, Porsche Macan, Porsche Cayenne, Lexus NX.

The average BMW X4 fan in United States is 33.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW X6, Google News, Porsche Macan, with strongest over-indexing on BMW X6 (78.62× the country average). Demographically, the BMW X4 audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW X4 fans

Demographic split for BMW X4 audience in United States
MetricValue
Female18.7%
Male81.3%
Average age33.1
Estimated audience size571,185

Audience persona

The typical BMW X4 fan in United States is more male, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X6.

Top regions in United States

Top regions ranked by reach for BMW X4 in United States
RegionReachAffinity
California96,1611.53×
Texas79,5841.62×
Florida78,7362.04×
New York58,0881.82×
Georgia31,2291.77×
New Jersey27,9941.93×
Illinois26,6141.4×
Pennsylvania23,0591.2×
North Carolina19,8891.16×
Michigan15,5381.04×
Virginia15,5061.11×
Ohio15,2580.87×
Maryland14,7291.5×
Massachusetts14,7091.31×
Arizona12,8151.1×
Louisiana12,4231.69×
South Carolina10,3791.21×
Tennessee10,2190.89×
Alabama10,1371.27×
Washington9,6920.85×
Colorado8,3400.93×
Connecticut8,0671.41×
Indiana7,6790.74×
Missouri7,6710.83×
Nevada6,1721.12×
Mississippi6,0541.29×
Wisconsin5,9190.69×
Minnesota5,9140.72×
Oklahoma5,1650.81×
Oregon4,8200.74×
Kentucky4,7620.66×
Arkansas4,3140.92×
Utah3,7510.73×
Kansas2,7880.62×
Washington, District of Columbia2,4871.45×
Rhode Island2,3561.3×
Iowa2,2240.47×
New Mexico2,0810.73×
New Hampshire1,9820.88×
Delaware1,9471.24×
Hawaii1,7820.73×
Nebraska1,7090.6×
West Virginia1,5380.58×
Idaho1,4660.51×
Maine1,0600.52×
Alaska7670.63×
Montana5050.32×
South Dakota4850.37×
Vermont4550.45×
North Dakota3970.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW X4 audience
BrandAffinityCategory
BMW X678.62×Cars & Mobility
Google News16.23×News
Porsche Macan62.66×Cars & Mobility
Porsche Cayenne50.27×Cars & Mobility
Lexus NX80.24×Cars & Mobility
Alternative fuel vehicle44.79×Cars & Mobility
BMW i859.75×Cars & Mobility
BMW 1 Series80.3×Cars & Mobility
BMW X538.69×Cars & Mobility
BMW X165.73×Cars & Mobility
BMW 3 Series (E46)66.69×Cars & Mobility
Porsche Boxster77.2×Cars & Mobility
BMW 7 Series55.09×Cars & Mobility
BMW X344.95×Cars & Mobility
BMW X738.28×Cars & Mobility
Audi Q733.34×Cars & Mobility
Porsche Panamera40.38×Cars & Mobility
BMW 4 Series63.06×Cars & Mobility
Tesla Roadster41.99×Cars & Mobility
BMW X5 (F15)35.65×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW X4 audience
TraitClusterScore
Luxury OrientationPREMIUM2.03
Family OrientationCONSERVATISM1.81
Need for SecurityCONSERVATISM1.76
Risk AppetiteTHRILL1.66
IndulgenceJOY1.45
Career OrientationPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for BMW X4
CountryShare
United States8.7%
Brazil7.7%
Italy5.5%

See BMW X4 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW X4 have in United States?

BMW X4 has an estimated audience of 571,185 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X4 fans?

18.7% of BMW X4 fans are female, 81.3% are male, with an average age of 33.1 years.

Which brands do BMW X4 fans like most?

BMW X4 fans show strongest brand affinity for BMW X6 (78.62×), Google News (16.23×), and Porsche Macan (62.66×) over the country average.

Where do BMW X4 fans live in United States?

BMW X4 fans in United States are most concentrated in California (reach 96,161), Texas (reach 79,584), and Florida (reach 78,736). These three regions account for the largest share of the active audience.

What other brands do BMW X4 fans also like?

Beyond BMW X4 itself, the audience over-indexes on Google News (16.23×), Porsche Macan (62.66×), Porsche Cayenne (50.27×), and Lexus NX (80.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.