Rascasse Audience Intelligence

BMW X4 Audience in United States

Name: BMW X4 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about BMW X4 in United States — modelled from more than twelve digital signal sources. BMW X4 has an estimated audience of 554,598 people in United States.

#250among Car type in United States #282among Car Model in United States #986in Cars & Mobility

The average BMW X4 fan in United States is 33.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BMW X6, Google News, Porsche Macan, with strongest over-indexing on BMW X6 (78.62× the country average).

Demographically, the BMW X4 audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW X4 fan in United States is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for BMW X6.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW X4 profile in United States.

Audience size

555K

in United States

Gender

18.7%♀

81.3% male

Age

33.1

average years

Country rank

#34466

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of BMW X4 fans

18.7% are female, 81.3% are male, average age 33.1.

Fig. 02

Gender split

18.7%

Female

81.3%

Male

Demographic split for BMW X4 audience in United States
Metric	Value
Female	18.7%
Male	81.3%
Average age	33.1
Estimated audience size	554,598

Fig. 03

Age distribution

Age distribution of the BMW X4 audience in United States
Age bracket	Share	%
16-19		36%
20-29		21%
30-39		18%
40-49		16%
50+		9%

Fig. 04

Worldwide distribution

8.3%

of the worldwide BMW X4 audience comes from United States.

Worldwide audience distribution share by country for BMW X4
Country	Share
United States	8.3%
Brazil	7.3%
Germany	6.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW X4 audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW X4 fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~80K	1.96×
02	New Jersey	~30K	1.86×
03	New York	~60K	1.73×
04	Georgia	~30K	1.70×
05	Louisiana	~10K	1.66×
06	Texas	~80K	1.58×
07	Maryland	~10K	1.47×
08	Connecticut	~8K	1.46×
09	California	~90K	1.45×
10	Washington, District of Columbia	~2K	1.40×
11	Illinois	~30K	1.35×
12	Mississippi	~6K	1.33×
13	Delaware	~2K	1.30×
14	Rhode Island	~2K	1.29×
15	Massachusetts	~10K	1.27×
16	Alabama	~10K	1.26×
17	South Carolina	~10K	1.19×
18	Pennsylvania	~20K	1.17×
19	North Carolina	~20K	1.11×
20	Virginia	~20K	1.10×
21	Nevada	~6K	1.10×
22	Arizona	~10K	1.09×
23	Michigan	~10K	1.00×
24	Arkansas	~4K	0.94×
25	New Hampshire	~2K	0.94×
26	Colorado	~8K	0.90×
27	Tennessee	~10K	0.89×
28	Ohio	~20K	0.88×
29	Missouri	~8K	0.88×
30	Oklahoma	~5K	0.86×
31	Washington	~9K	0.80×
32	New Mexico	~2K	0.79×
33	Alaska	<1K	0.78×
34	Indiana	~8K	0.77×
35	Hawaii	~2K	0.76×
36	Minnesota	~6K	0.74×
37	West Virginia	~2K	0.74×
38	Wisconsin	~6K	0.73×
39	Utah	~4K	0.73×
40	Kentucky	~5K	0.72×
41	Vermont	<1K	0.72×
42	Oregon	~5K	0.70×
43	Kansas	~3K	0.69×
44	Maine	~1K	0.68×
45	Nebraska	~2K	0.67×
46	North Dakota	<1K	0.67×
47	South Dakota	<1K	0.66×
48	Idaho	~2K	0.63×
49	Montana	<1K	0.62×
50	Iowa	~3K	0.57×

Affinity by region — BMW X4, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW X4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW X4 audience
#	Interest	Category	×
01	BMW 1 Series	Cars & Mobility	80.30×
02	Lexus NX	Cars & Mobility	80.24×
03	BMW X6	Cars & Mobility	78.62×
04	Porsche Boxster	Cars & Mobility	77.20×
05	BMW 3 Series (E46)	Cars & Mobility	66.69×
06	BMW X1	Cars & Mobility	65.73×
07	BMW 4 Series	Cars & Mobility	63.06×
08	Porsche Macan	Cars & Mobility	62.66×
09	BMW i8	Cars & Mobility	59.75×
10	BMW 7 Series	Cars & Mobility	55.09×
11	Porsche Cayenne	Cars & Mobility	50.27×
12	BMW X3	Cars & Mobility	44.95×
13	Alternative fuel vehicle	Cars & Mobility	44.79×
14	Tesla Roadster	Cars & Mobility	41.99×
15	Porsche Panamera	Cars & Mobility	40.38×
16	BMW X5	Cars & Mobility	38.69×
17	BMW X7	Cars & Mobility	38.28×
18	BMW X5 (F15)	Cars & Mobility	35.65×
19	Audi Q7	Cars & Mobility	33.34×
20	Google News	News	16.23×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW X4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by BMW X4 audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.62×
Family Orientation	CONSERVATISM	2.23×
Price Sensitivity	PREMIUM	1.77×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by BMW X4 audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.43×
Creativity	OPEN	0.52×
Spirituality	BALANCE	0.55×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does BMW X4 have in United States?

BMW X4 has an estimated audience of 554,598 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW X4 fans?

18.7% of BMW X4 fans are female, 81.3% are male, with an average age of 33.1 years.

Which brands do BMW X4 fans like most?

BMW X4 fans show strongest brand affinity for BMW X6 (78.62×), Google News (16.23×), and Porsche Macan (62.66×) over the country average.

Where do BMW X4 fans live in United States?

BMW X4 fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

What other brands do BMW X4 fans also like?

Beyond BMW X4 itself, the audience over-indexes on Google News (16.23×), Porsche Macan (62.66×), BMW 7 Series (55.09×), and Lexus NX (80.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for BMW X4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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