BMW X4 Audience in Germany
BMW X4 has an estimated audience of 305,543 people in Germany. 13.3% are female, 86.7% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, BMW X5, Esso, Plug-in hybrid, BMW X6.
The average BMW X4 fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, BMW X5, Esso, with strongest over-indexing on Peugeot 408 (41.28× the country average). Demographically, the BMW X4 audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW X4 fans
| Metric | Value |
|---|---|
| Female | 13.3% |
| Male | 86.7% |
| Average age | 37.9 |
| Estimated audience size | 305,543 |
Audience persona
The typical BMW X4 fan in Germany is more male, around 37.9 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 119,208 | 1.29× |
| Bayern | 98,566 | 1.45× |
| Baden-Württemberg | 71,902 | 1.25× |
| Hessen | 46,307 | 1.44× |
| Niedersachsen | 40,629 | 0.99× |
| Rheinland-Pfalz | 23,915 | 1.13× |
| Berlin | 16,952 | 0.9× |
| Sachsen | 14,307 | 0.69× |
| Schleswig-Holstein | 13,029 | 0.86× |
| Hamburg | 11,091 | 1.16× |
| Brandenburg | 9,372 | 0.72× |
| Sachsen-Anhalt | 8,445 | 0.77× |
| Thüringen | 7,230 | 0.67× |
| Saarland | 5,532 | 1.07× |
| Mecklenburg-Vorpommern | 5,466 | 0.68× |
| Bremen | 3,292 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 41.28× | Cars & Mobility |
| BMW X5 | 17.36× | Cars & Mobility |
| Esso | 9.01× | Cars & Mobility |
| Plug-in hybrid | 6.78× | Cars & Mobility |
| BMW X6 | 16.96× | Cars & Mobility |
| BMW X1 | 12.3× | Cars & Mobility |
| Škoda Kodiaq | 9.39× | Cars & Mobility |
| BMW X3 | 13.54× | Cars & Mobility |
| BMW X3 (F25) | 20.32× | Cars & Mobility |
| AutoScout24 | 3.2× | Cars & Mobility |
| BMW X3 (E83) | 18.49× | Cars & Mobility |
| Used car | 3.75× | Cars & Mobility |
| Used Cars | 4.86× | Cars & Mobility |
| BMW 6 Series | 17.78× | Cars & Mobility |
| BMW Z4 (E89) | 20.19× | Cars & Mobility |
| Ford Ka | 17.89× | Cars & Mobility |
| Ford Focus (RS - ST - WRC) | 17.38× | Cars & Mobility |
| Volkswagen Tiguan | 6.6× | Cars & Mobility |
| BMW 2 Series Active Tourer | 28.45× | Cars & Mobility |
| BMW X5 (E53) | 14.05× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.81 |
| Quality Awareness | PREMIUM | 1.56 |
| Family Orientation | CONSERVATISM | 1.53 |
| Luxury Orientation | PREMIUM | 1.39 |
| Patriotism | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.7% |
| Brazil | 7.7% |
| Italy | 5.5% |
See BMW X4 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW X4 have in Germany?
BMW X4 has an estimated audience of 305,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW X4 fans?
13.3% of BMW X4 fans are female, 86.7% are male, with an average age of 37.9 years.
Which brands do BMW X4 fans like most?
BMW X4 fans show strongest brand affinity for Peugeot 408 (41.28×), BMW X5 (17.36×), and Esso (9.01×) over the country average.
Where do BMW X4 fans live in Germany?
BMW X4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,208), Bayern (reach 98,566), and Baden-Württemberg (reach 71,902). These three regions account for the largest share of the active audience.
What other brands do BMW X4 fans also like?
Beyond BMW X4 itself, the audience over-indexes on BMW X5 (17.36×), Esso (9.01×), Plug-in hybrid (6.78×), and BMW X6 (16.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW X4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.