BMW 7 Series Audience in Germany
BMW 7 Series has an estimated audience of 488,788 people in Germany. 19.5% are female, 80.5% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: BMW X5, BMW 6 Series, Used Cars, BMW X6, Peugeot 408.
The average BMW 7 Series fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include BMW X5, BMW 6 Series, Used Cars, with strongest over-indexing on BMW X5 (25.32× the country average). Demographically, the BMW 7 Series audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW 7 Series fans
| Metric | Value |
|---|---|
| Female | 19.5% |
| Male | 80.5% |
| Average age | 33.5 |
| Estimated audience size | 488,788 |
Audience persona
The typical BMW 7 Series fan in Germany is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X5.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 152,752 | 1.22× |
| Bayern | 134,075 | 1.46× |
| Baden-Württemberg | 91,059 | 1.17× |
| Hessen | 58,966 | 1.35× |
| Niedersachsen | 58,653 | 1.06× |
| Berlin | 29,979 | 1.17× |
| Rheinland-Pfalz | 27,787 | 0.97× |
| Sachsen | 24,332 | 0.87× |
| Hamburg | 17,248 | 1.34× |
| Schleswig-Holstein | 16,618 | 0.81× |
| Brandenburg | 13,530 | 0.76× |
| Sachsen-Anhalt | 10,087 | 0.68× |
| Thüringen | 10,057 | 0.69× |
| Mecklenburg-Vorpommern | 7,236 | 0.66× |
| Saarland | 5,410 | 0.77× |
| Bremen | 5,134 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW X5 | 25.32× | Cars & Mobility |
| BMW 6 Series | 45.26× | Cars & Mobility |
| Used Cars | 10.75× | Cars & Mobility |
| BMW X6 | 21.49× | Cars & Mobility |
| Peugeot 408 | 27.24× | Cars & Mobility |
| BMW 5 Series | 20.42× | Cars & Mobility |
| Volkswagen Gol | 31.3× | Cars & Mobility |
| Family car | 7.09× | Cars & Mobility |
| BMW 7 Series (E38) | 38.1× | Cars & Mobility |
| BMW 4 Series | 22.86× | Cars & Mobility |
| Esso | 7.02× | Cars & Mobility |
| MG Cars | 20× | Cars & Mobility |
| Auto maintenance | 6.2× | Cars & Mobility |
| Vera Wang | 16.86× | Fashion & Accessoires |
| Auto mechanic | 4.78× | Cars & Mobility |
| Automobile repair shop | 5.69× | Cars & Mobility |
| Peugeot 5008 | 14.43× | Cars & Mobility |
| Engine | 4.06× | Cars & Mobility |
| BMW 5 Series (E39) | 27.6× | Cars & Mobility |
| David Yurman | 21.97× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| Family Orientation | CONSERVATISM | 1.59 |
| Risk Appetite | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| India | 7.9% |
| Germany | 7.5% |
See BMW 7 Series audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW 7 Series have in Germany?
BMW 7 Series has an estimated audience of 488,788 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMW 7 Series fans?
19.5% of BMW 7 Series fans are female, 80.5% are male, with an average age of 33.5 years.
Which brands do BMW 7 Series fans like most?
BMW 7 Series fans show strongest brand affinity for BMW X5 (25.32×), BMW 6 Series (45.26×), and Used Cars (10.75×) over the country average.
Where do BMW 7 Series fans live in Germany?
BMW 7 Series fans in Germany are most concentrated in Nordrhein-Westfalen (reach 152,752), Bayern (reach 134,075), and Baden-Württemberg (reach 91,059). These three regions account for the largest share of the active audience.
What other brands do BMW 7 Series fans also like?
Beyond BMW 7 Series itself, the audience over-indexes on BMW 6 Series (45.26×), Used Cars (10.75×), BMW X6 (21.49×), and Peugeot 408 (27.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW 7 Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.