Volkswagen Gol Audience in Germany
Volkswagen Gol has an estimated audience of 231,995 people in Germany. 23.9% are female, 76.1% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Volkswagen Fox, Ford Ka, SEAT Alhambra, Lamborghini Countach, USB.
The average Volkswagen Gol fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Volkswagen Fox, Ford Ka, SEAT Alhambra, with strongest over-indexing on Volkswagen Fox (42.16× the country average). Demographically, the Volkswagen Gol audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Gol fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 42.9 |
| Estimated audience size | 231,995 |
Audience persona
The typical Volkswagen Gol fan in Germany is more male, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Volkswagen Fox.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 53,801 | 1.06× |
| Bayern | 39,012 | 1.05× |
| Baden-Württemberg | 34,337 | 1.08× |
| Niedersachsen | 29,848 | 1.32× |
| Hessen | 21,488 | 1.22× |
| Sachsen | 13,557 | 1.19× |
| Rheinland-Pfalz | 11,460 | 0.99× |
| Berlin | 8,959 | 0.86× |
| Schleswig-Holstein | 8,712 | 1.05× |
| Brandenburg | 6,175 | 0.86× |
| Hamburg | 5,406 | 1.03× |
| Sachsen-Anhalt | 5,114 | 0.85× |
| Thüringen | 4,989 | 0.84× |
| Mecklenburg-Vorpommern | 3,729 | 0.84× |
| Saarland | 2,765 | 0.97× |
| Bremen | 1,559 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Fox | 42.16× | Cars & Mobility |
| Ford Ka | 37.9× | Cars & Mobility |
| SEAT Alhambra | 38.52× | Cars & Mobility |
| Lamborghini Countach | 42.45× | Cars & Mobility |
| USB | 8.21× | Technology & Electronics |
| Volkswagen Caddy | 17.76× | Cars & Mobility |
| Volkswagen Passat | 15.33× | Cars & Mobility |
| Volkswagen Touran | 15.65× | Cars & Mobility |
| Volkswagen Up | 18.09× | Cars & Mobility |
| Fiat 500 (2007) | 12.03× | Cars & Mobility |
| Petrol engine | 5.66× | Cars & Mobility |
| Citroën C3 | 15.45× | Cars & Mobility |
| Volkswagen Touareg | 13.34× | Cars & Mobility |
| Peugeot 3008 | 14.13× | Cars & Mobility |
| Lamborghini Diablo | 46.55× | Cars & Mobility |
| Peugeot 5008 | 16.41× | Cars & Mobility |
| kfzteile24 | 10.32× | Cars & Mobility |
| Volkswagen Amarok | 15.34× | Cars & Mobility |
| Lamborghini Urus | 11.91× | Cars & Mobility |
| Volkswagen Tiguan | 7.04× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.38 |
| Quality Awareness | PREMIUM | 1.46 |
| DIY Mentality | THRILL | 1.35 |
| Patriotism | CONSERVATISM | 1.34 |
| Risk Appetite | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 59.6% |
| Argentina | 11.7% |
| Mexico | 6.2% |
See Volkswagen Gol audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Gol have in Germany?
Volkswagen Gol has an estimated audience of 231,995 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Gol fans?
23.9% of Volkswagen Gol fans are female, 76.1% are male, with an average age of 42.9 years.
Which brands do Volkswagen Gol fans like most?
Volkswagen Gol fans show strongest brand affinity for Volkswagen Fox (42.16×), Ford Ka (37.9×), and SEAT Alhambra (38.52×) over the country average.
Where do Volkswagen Gol fans live in Germany?
Volkswagen Gol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 53,801), Bayern (reach 39,012), and Baden-Württemberg (reach 34,337). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Gol fans also like?
Beyond Volkswagen Gol itself, the audience over-indexes on Ford Ka (37.9×), SEAT Alhambra (38.52×), Lamborghini Countach (42.45×), and USB (8.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Gol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.