Rascasse Audience Intelligence

Volkswagen Gol Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Gol in Germany — modelled from more than twelve digital signal sources. Volkswagen Gol has an estimated audience of 231,053 people in Germany.

#312among Car type in Germany#315among Car Model in Germany#879in Cars & Mobility

The average Volkswagen Gol fan in Germany is 42.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SEAT Alhambra, Volkswagen Fox, Ford Ka, with strongest over-indexing on SEAT Alhambra (38.52× the country average).

Demographically, the Volkswagen Gol audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Gol fan in Germany is more male, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for SEAT Alhambra.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Gol profile in Germany.

Audience size
231K
in Germany
Gender
23.9%♀
76.1% male
Age
42.9
average years
Country rank
#20717
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Gol fans

23.9% are female, 76.1% are male, average age 42.9.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Volkswagen Gol audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age42.9
Estimated audience size231,053
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Volkswagen Gol audience in Germany
Age bracketShare%
16-1915%
20-2914%
30-3919%
40-4921%
50+31%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Volkswagen Gol audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Gol
CountryShare
Brazil58.4%
Argentina12.4%
Colombia6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Gol audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Gol fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~30K1.25×
02Sachsen~10K1.16×
03Hessen~20K1.14×
04Saarland~3K1.05×
05Baden-Württemberg~30K1.04×
06Nordrhein-Westfalen~50K1.02×
07Rheinland-Pfalz~10K1.02×
08Bayern~40K1.01×
09Schleswig-Holstein~8K1.01×
10Hamburg~5K1.00×
11Thüringen~6K0.95×
12Bremen~2K0.95×
13Sachsen-Anhalt~6K0.93×
14Mecklenburg-Vorpommern~4K0.93×
15Brandenburg~7K0.91×
16Berlin~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Gol, Germany
0.87×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Gol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Gol audience
#·InterestCategoryAffinity×
01Lamborghini DiabloCars & Mobility46.55×
02Lamborghini CountachCars & Mobility42.45×
03Volkswagen FoxCars & Mobility42.16×
04SEAT AlhambraCars & Mobility38.52×
05Ford KaCars & Mobility37.90×
06BMW 3 Series (E21)Cars & Mobility37.15×
07Volkswagen UpCars & Mobility18.09×
08Volkswagen CaddyCars & Mobility17.76×
09Peugeot 5008Cars & Mobility16.41×
10Volkswagen TouranCars & Mobility15.65×
11Volkswagen AmarokCars & Mobility15.34×
12Volkswagen PassatCars & Mobility15.33×
13Peugeot 3008Cars & Mobility14.13×
14Volkswagen TouaregCars & Mobility13.34×
15Fiat 500 (2007)Cars & Mobility12.03×
16Lamborghini UrusCars & Mobility11.91×
17kfzteile24Cars & Mobility10.32×
18USBTechnology & Electronics8.21×
19Volkswagen TiguanCars & Mobility7.04×
20Petrol engineCars & Mobility5.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Gol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Gol audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.09×
Family OrientationCONSERVATISM1.02×
Luxury OrientationPREMIUM1.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Gol audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.57×
IndividualismJOY0.64×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Gol have in Germany?

Volkswagen Gol has an estimated audience of 231,053 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Gol fans?

23.9% of Volkswagen Gol fans are female, 76.1% are male, with an average age of 42.9 years.

03

Which brands do Volkswagen Gol fans like most?

Volkswagen Gol fans show strongest brand affinity for SEAT Alhambra (38.52×), Volkswagen Fox (42.16×), and Ford Ka (37.9×) over the country average.

04

Where do Volkswagen Gol fans live in Germany?

Volkswagen Gol fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Gol fans also like?

Beyond Volkswagen Gol itself, the audience over-indexes on Volkswagen Fox (42.16×), Ford Ka (37.9×), Lamborghini Countach (42.45×), and USB (8.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Gol audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Gol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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