Rascasse Audience Intelligence

Volkswagen Touareg Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Touareg in Germany — modelled from more than twelve digital signal sources. Volkswagen Touareg has an estimated audience of 1,115,997 people in Germany.

#69among Car type in Germany#46among Car Model in Germany#288in Cars & Mobility

The average Volkswagen Touareg fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Volkswagen Tiguan, Volkswagen Passat, with strongest over-indexing on Peugeot 408 (69.85× the country average).

Demographically, the Volkswagen Touareg audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Touareg fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Touareg profile in Germany.

Audience size
1.1M
in Germany
Gender
37.7%♀
62.3% male
Age
38.7
average years
Country rank
#5916
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Touareg fans

37.7% are female, 62.3% are male, average age 38.7.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Volkswagen Touareg audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age38.7
Estimated audience size1,115,997
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Volkswagen Touareg audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

14.4%

of the worldwide Volkswagen Touareg audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Touareg
CountryShare
Germany14.4%
United Kingdom6.6%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Touareg audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Touareg fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.23×
02Niedersachsen~100K1.15×
03Hamburg~30K1.09×
04Hessen~90K1.05×
05Brandenburg~40K1.05×
06Nordrhein-Westfalen~200K1.04×
07Bayern~200K1.04×
08Sachsen~60K1.04×
09Sachsen-Anhalt~30K1.04×
10Baden-Württemberg~100K0.99×
11Thüringen~30K0.97×
12Rheinland-Pfalz~50K0.96×
13Schleswig-Holstein~40K0.95×
14Saarland~10K0.87×
15Berlin~40K0.81×
16Bremen~7K0.77×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Touareg, Germany
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Touareg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Touareg audience
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility69.85×
02Volkswagen GolCars & Mobility25.13×
03Honda HR-VCars & Mobility20.06×
04Peugeot 206Cars & Mobility20.00×
05Škoda YetiCars & Mobility14.77×
06Volkswagen TiguanCars & Mobility14.22×
07Volkswagen PassatCars & Mobility14.11×
08Honda CR-VCars & Mobility13.54×
09Suzuki JimnyCars & Mobility13.20×
10Volkswagen TouranCars & Mobility12.67×
11Volkswagen CaddyCars & Mobility10.77×
12Škoda KodiaqCars & Mobility9.90×
13Toyota Land CruiserCars & Mobility9.39×
14Opel MokkaCars & Mobility9.33×
15Volkswagen T-RocCars & Mobility7.86×
16Skoda KodiaqCars & Mobility6.74×
17Used carCars & Mobility4.20×
18Škoda AutoCars & Mobility3.60×
19Solar energyHome & Garden3.44×
20AutoScout24Cars & Mobility3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Touareg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Touareg audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.27×
Family OrientationCONSERVATISM1.51×
Quality AwarenessPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Touareg audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
CreativityOPEN0.71×
MindfulnessBALANCE0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Touareg have in Germany?

Volkswagen Touareg has an estimated audience of 1,115,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Touareg fans?

37.7% of Volkswagen Touareg fans are female, 62.3% are male, with an average age of 38.7 years.

03

Which brands do Volkswagen Touareg fans like most?

Volkswagen Touareg fans show strongest brand affinity for Peugeot 408 (69.85×), Volkswagen Tiguan (14.22×), and Volkswagen Passat (14.11×) over the country average.

04

Where do Volkswagen Touareg fans live in Germany?

Volkswagen Touareg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Touareg fans also like?

Beyond Volkswagen Touareg itself, the audience over-indexes on Volkswagen Tiguan (14.22×), Volkswagen Passat (14.11×), Škoda Kodiaq (9.9×), and Volkswagen Touran (12.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Touareg audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Touareg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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