Volkswagen Touareg Audience in Germany
Volkswagen Touareg has an estimated audience of 1,097,731 people in Germany. 37.7% are female, 62.3% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Volkswagen Tiguan, Volkswagen Passat, Škoda Kodiaq, Volkswagen Touran.
The average Volkswagen Touareg fan in Germany is 38.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Volkswagen Tiguan, Volkswagen Passat, with strongest over-indexing on Peugeot 408 (69.85× the country average). Demographically, the Volkswagen Touareg audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volkswagen Touareg fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 38.7 |
| Estimated audience size | 1,097,731 |
Audience persona
The typical Volkswagen Touareg fan in Germany is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 258,925 | 1.08× |
| Bayern | 194,778 | 1.1× |
| Baden-Württemberg | 151,720 | 1.01× |
| Niedersachsen | 120,856 | 1.13× |
| Hessen | 92,485 | 1.11× |
| Rheinland-Pfalz | 54,557 | 0.99× |
| Sachsen | 53,481 | 0.99× |
| Berlin | 42,266 | 0.86× |
| Schleswig-Holstein | 36,967 | 0.94× |
| Brandenburg | 35,124 | 1.03× |
| Hamburg | 27,829 | 1.12× |
| Sachsen-Anhalt | 27,430 | 0.96× |
| Thüringen | 25,196 | 0.9× |
| Mecklenburg-Vorpommern | 24,823 | 1.18× |
| Saarland | 10,950 | 0.81× |
| Bremen | 7,195 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 69.85× | Cars & Mobility |
| Volkswagen Tiguan | 14.22× | Cars & Mobility |
| Volkswagen Passat | 14.11× | Cars & Mobility |
| Škoda Kodiaq | 9.9× | Cars & Mobility |
| Volkswagen Touran | 12.67× | Cars & Mobility |
| Used car | 4.2× | Cars & Mobility |
| AutoScout24 | 3.31× | Cars & Mobility |
| Peugeot 206 | 20× | Cars & Mobility |
| Honda CR-V | 13.54× | Cars & Mobility |
| Volkswagen Gol | 25.13× | Cars & Mobility |
| Suzuki Jimny | 13.2× | Cars & Mobility |
| Škoda Auto | 3.6× | Cars & Mobility |
| Honda HR-V | 20.06× | Cars & Mobility |
| Volkswagen Caddy | 10.77× | Cars & Mobility |
| Toyota Land Cruiser | 9.39× | Cars & Mobility |
| Opel Mokka | 9.33× | Cars & Mobility |
| Volkswagen T-Roc | 7.86× | Cars & Mobility |
| Skoda Kodiaq | 6.74× | Cars & Mobility |
| Solar energy | 3.44× | Home & Garden |
| Air conditioning | 4.94× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.74 |
| Family Orientation | CONSERVATISM | 1.57 |
| Patriotism | CONSERVATISM | 1.47 |
| Luxury Orientation | PREMIUM | 1.44 |
| Career Orientation | POWER | 1.18 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.5% |
| United Kingdom | 6.7% |
| Spain | 5.9% |
See Volkswagen Touareg audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volkswagen Touareg have in Germany?
Volkswagen Touareg has an estimated audience of 1,097,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volkswagen Touareg fans?
37.7% of Volkswagen Touareg fans are female, 62.3% are male, with an average age of 38.7 years.
Which brands do Volkswagen Touareg fans like most?
Volkswagen Touareg fans show strongest brand affinity for Peugeot 408 (69.85×), Volkswagen Tiguan (14.22×), and Volkswagen Passat (14.11×) over the country average.
Where do Volkswagen Touareg fans live in Germany?
Volkswagen Touareg fans in Germany are most concentrated in Nordrhein-Westfalen (reach 258,925), Bayern (reach 194,778), and Baden-Württemberg (reach 151,720). These three regions account for the largest share of the active audience.
What other brands do Volkswagen Touareg fans also like?
Beyond Volkswagen Touareg itself, the audience over-indexes on Volkswagen Tiguan (14.22×), Volkswagen Passat (14.11×), Škoda Kodiaq (9.9×), and Volkswagen Touran (12.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volkswagen Touareg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.