Rascasse Audience Intelligence

Volkswagen Touareg Audience in United States

A data profile of the people who buy, follow and care about Volkswagen Touareg in United States — modelled from more than twelve digital signal sources. Volkswagen Touareg has an estimated audience of 261,623 people in United States.

#365among Car type in United States#428among Car Model in United States#1360in Cars & Mobility

The average Volkswagen Touareg fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Young MC, Turbocharged Direct Injection, Dodge Dart (PF), with strongest over-indexing on Young MC (258.06× the country average).

Demographically, the Volkswagen Touareg audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volkswagen Touareg fan in United States is more male, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Young MC.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Touareg profile in United States.

Audience size
262K
in United States
Gender
29.8%♀
70.2% male
Age
35.1
average years
Country rank
#51714
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Touareg fans

29.8% are female, 70.2% are male, average age 35.1.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for Volkswagen Touareg audience in United States
MetricValue
Female29.8%
Male70.2%
Average age35.1
Estimated audience size261,623
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Volkswagen Touareg audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4917%
50+14%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Volkswagen Touareg audience comes from United States.

Worldwide audience distribution share by country for Volkswagen Touareg
CountryShare
Germany14.4%
United Kingdom6.6%
Spain5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Touareg audience in United States is strongest.

Fig. 05

Top regions by affinity

Volkswagen Touareg fans by region: top regions in United States
#RegionReachAffinity×
01Washington~7K1.35×
02Colorado~6K1.32×
03Connecticut~3K1.29×
04Montana<1K1.24×
05Oregon~4K1.23×
06New Hampshire~1K1.20×
07Alaska<1K1.19×
08Utah~3K1.17×
09Idaho~2K1.17×
10Vermont<1K1.17×
11Minnesota~4K1.16×
12Maine~1K1.16×
13Massachusetts~6K1.15×
14Wisconsin~5K1.14×
15Illinois~10K1.12×
16Florida~20K1.06×
17Rhode Island<1K1.05×
18North Dakota<1K1.03×
19Virginia~6K1.01×
20Missouri~4K1.01×
21New York~10K1.00×
22Pennsylvania~9K1.00×
23New Jersey~7K0.99×
24Maryland~4K0.98×
25North Carolina~8K0.97×
26Michigan~7K0.97×
27Washington, District of Columbia<1K0.97×
28Georgia~8K0.96×
29Arizona~5K0.96×
30Nevada~2K0.95×
31Tennessee~5K0.94×
32Iowa~2K0.94×
33South Carolina~4K0.92×
34South Dakota<1K0.92×
35California~30K0.91×
36Kansas~2K0.91×
37New Mexico~1K0.91×
38Nebraska~1K0.89×
39West Virginia~1K0.89×
40Ohio~7K0.88×
41Indiana~4K0.88×
42Delaware<1K0.88×
43Texas~20K0.85×
44Arkansas~2K0.85×
45Oklahoma~2K0.84×
46Hawaii<1K0.79×
47Kentucky~3K0.78×
48Alabama~3K0.77×
49Louisiana~2K0.73×
50Mississippi~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Touareg, United States
0.73×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Touareg audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Touareg audience
#·InterestCategoryAffinity×
01Young MCMusic & Radio258.06×
02Turbocharged Direct InjectionCars & Mobility168.54×
03VR6 engineCars & Mobility147.57×
04Kia CadenzaCars & Mobility119.56×
05Dodge Dart (PF)Cars & Mobility96.46×
06Volkswagen PoloCars & Mobility45.29×
07Mercedes-Benz GLA-ClassCars & Mobility41.63×
08Nissan JukeCars & Mobility37.34×
09Audi Q7Cars & Mobility32.81×
10Audi Q5Cars & Mobility29.93×
11BMW X6Cars & Mobility27.02×
12Porsche CayenneCars & Mobility25.46×
13Hyundai Santa FeCars & Mobility25.15×
14Nissan NavaraCars & Mobility24.36×
15National ReviewNews20.00×
16Family carCars & Mobility18.08×
17Volkswagen TiguanCars & Mobility14.32×
18HatchbackCars & Mobility12.18×
19Used CarsCars & Mobility10.88×
20Google NewsNews9.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Touareg audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Touareg audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.52×
PatriotismCONSERVATISM3.49×
Need for SecurityCONSERVATISM3.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Touareg audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
CreativityOPEN0.79×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Touareg have in United States?

Volkswagen Touareg has an estimated audience of 261,623 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volkswagen Touareg fans?

29.8% of Volkswagen Touareg fans are female, 70.2% are male, with an average age of 35.1 years.

03

Which brands do Volkswagen Touareg fans like most?

Volkswagen Touareg fans show strongest brand affinity for Young MC (258.06×), Turbocharged Direct Injection (168.54×), and Dodge Dart (PF) (96.46×) over the country average.

04

Where do Volkswagen Touareg fans live in United States?

Volkswagen Touareg fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Touareg fans also like?

Beyond Volkswagen Touareg itself, the audience over-indexes on Turbocharged Direct Injection (168.54×), Dodge Dart (PF) (96.46×), Family car (18.08×), and Used Cars (10.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Volkswagen Touareg audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Touareg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →