Volkswagen Touareg Audience in United States

Volkswagen Touareg has an estimated audience of 264,628 people in United States. 29.8% are female, 70.2% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Young MC, Turbocharged Direct Injection, Dodge Dart (PF), Family car, Used Cars.

The average Volkswagen Touareg fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Young MC, Turbocharged Direct Injection, Dodge Dart (PF), with strongest over-indexing on Young MC (258.06× the country average). Demographically, the Volkswagen Touareg audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Volkswagen Touareg fans

Demographic split for Volkswagen Touareg audience in United States
MetricValue
Female29.8%
Male70.2%
Average age35.1
Estimated audience size264,628

Audience persona

The typical Volkswagen Touareg fan in United States is more male, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Young MC.

Top regions in United States

Top regions ranked by reach for Volkswagen Touareg in United States
RegionReachAffinity
California28,0870.97×
Texas20,5620.9×
Florida19,9281.11×
New York15,9901.08×
Illinois10,0661.14×
Pennsylvania9,1161.02×
Georgia8,2821.02×
North Carolina7,9671×
Washington7,5571.42×
Ohio7,1200.87×
New Jersey7,0981.05×
Michigan6,7540.98×
Virginia6,5161.01×
Massachusetts6,1711.18×
Colorado5,8681.41×
Arizona5,4501.01×
Tennessee5,0250.95×
Minnesota4,5761.21×
Wisconsin4,5381.14×
Maryland4,3220.95×
Missouri4,2531×
Indiana4,1770.86×
Oregon3,8301.26×
South Carolina3,7040.93×
Connecticut3,5991.36×
Utah2,8591.21×
Alabama2,7490.74×
Nevada2,5491×
Kentucky2,4560.74×
Oklahoma2,4400.83×
Louisiana2,2690.66×
Iowa1,9960.92×
Kansas1,7600.84×
Arkansas1,6980.78×
Idaho1,6131.22×
Mississippi1,3340.61×
New Hampshire1,2561.2×
Maine1,1361.2×
Nebraska1,1360.86×
New Mexico1,1300.85×
West Virginia1,0160.82×
Montana9211.25×
Rhode Island9101.08×
Washington, District of Columbia7730.97×
Hawaii7100.62×
Alaska6871.21×
Delaware5360.73×
Vermont5141.11×
South Dakota5090.83×
North Dakota5050.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volkswagen Touareg audience
BrandAffinityCategory
Young MC258.06×Music & Radio
Turbocharged Direct Injection168.54×Cars & Mobility
Dodge Dart (PF)96.46×Cars & Mobility
Family car18.08×Cars & Mobility
Used Cars10.88×Cars & Mobility
Google News9.93×News
Mercedes-Benz GLA-Class41.63×Cars & Mobility
Audi Q732.81×Cars & Mobility
Kia Cadenza119.56×Cars & Mobility
Hatchback12.18×Cars & Mobility
Audi Q529.93×Cars & Mobility
Hyundai Santa Fe25.15×Cars & Mobility
Volkswagen Polo45.29×Cars & Mobility
Porsche Cayenne25.46×Cars & Mobility
BMW X627.02×Cars & Mobility
VR6 engine147.57×Cars & Mobility
National Review20×News
Nissan Juke37.34×Cars & Mobility
Volkswagen Tiguan14.32×Cars & Mobility
Audi A626.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volkswagen Touareg audience
TraitClusterScore
Family OrientationCONSERVATISM3.51
Need for SecurityCONSERVATISM2.75
Luxury OrientationPREMIUM1.86
Quality AwarenessPREMIUM1.57
Risk AppetiteTHRILL1.47
IndulgenceJOY1.43

Worldwide distribution

Worldwide audience distribution share by country for Volkswagen Touareg
CountryShare
Germany14.5%
United Kingdom6.7%
Spain5.9%

See Volkswagen Touareg audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Volkswagen Touareg have in United States?

Volkswagen Touareg has an estimated audience of 264,628 people in United States, concentrated in California and Texas.

What is the gender split and age of Volkswagen Touareg fans?

29.8% of Volkswagen Touareg fans are female, 70.2% are male, with an average age of 35.1 years.

Which brands do Volkswagen Touareg fans like most?

Volkswagen Touareg fans show strongest brand affinity for Young MC (258.06×), Turbocharged Direct Injection (168.54×), and Dodge Dart (PF) (96.46×) over the country average.

Where do Volkswagen Touareg fans live in United States?

Volkswagen Touareg fans in United States are most concentrated in California (reach 28,087), Texas (reach 20,562), and Florida (reach 19,928). These three regions account for the largest share of the active audience.

What other brands do Volkswagen Touareg fans also like?

Beyond Volkswagen Touareg itself, the audience over-indexes on Turbocharged Direct Injection (168.54×), Dodge Dart (PF) (96.46×), Family car (18.08×), and Used Cars (10.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volkswagen Touareg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.