National Review Audience in United States
National Review has an estimated audience of 3,216,218 people in United States. 41.3% are female, 58.7% are male, average age 48.0. Top regions: California, New York, Texas. Top brand affinities: Google News, AccuWeather, Drudge Report, StubHub, Clint Eastwood.
The average National Review fan in United States is 48.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google News, AccuWeather, Drudge Report, with strongest over-indexing on Google News (19.03× the country average). Demographically, the National Review audience skews more male with an average age of 48.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of National Review fans
| Metric | Value |
|---|---|
| Female | 41.3% |
| Male | 58.7% |
| Average age | 48.0 |
| Estimated audience size | 3,216,218 |
Audience persona
The typical National Review fan in United States is more male, around 48.0 years old, with strong Patriotism tendencies and a notable affinity for Google News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 290,614 | 0.82× |
| New York | 221,480 | 1.23× |
| Texas | 189,195 | 0.68× |
| Florida | 176,928 | 0.81× |
| Pennsylvania | 144,656 | 1.34× |
| Illinois | 135,679 | 1.27× |
| Virginia | 123,938 | 1.58× |
| Ohio | 114,669 | 1.16× |
| New Jersey | 88,787 | 1.09× |
| Georgia | 83,199 | 0.84× |
| North Carolina | 80,978 | 0.84× |
| Massachusetts | 76,829 | 1.21× |
| Michigan | 76,101 | 0.9× |
| Maryland | 75,300 | 1.36× |
| Washington | 74,998 | 1.16× |
| Tennessee | 66,127 | 1.02× |
| Missouri | 61,814 | 1.19× |
| Minnesota | 58,800 | 1.28× |
| Indiana | 57,585 | 0.98× |
| Wisconsin | 54,626 | 1.13× |
| Colorado | 54,188 | 1.07× |
| Arizona | 53,734 | 0.82× |
| Kentucky | 44,202 | 1.1× |
| South Carolina | 38,286 | 0.79× |
| Connecticut | 37,474 | 1.16× |
| Alabama | 35,244 | 0.78× |
| Oklahoma | 31,504 | 0.88× |
| Oregon | 31,161 | 0.85× |
| Louisiana | 27,777 | 0.67× |
| Iowa | 27,462 | 1.04× |
| Kansas | 26,800 | 1.06× |
| Utah | 22,779 | 0.79× |
| Nevada | 21,370 | 0.69× |
| Washington, District of Columbia | 19,745 | 2.04× |
| New Hampshire | 17,911 | 1.41× |
| Mississippi | 15,788 | 0.6× |
| Rhode Island | 15,390 | 1.5× |
| Hawaii | 14,138 | 1.02× |
| New Mexico | 13,874 | 0.86× |
| Arkansas | 13,547 | 0.51× |
| Nebraska | 13,377 | 0.83× |
| Maine | 12,683 | 1.1× |
| Idaho | 11,157 | 0.69× |
| West Virginia | 10,454 | 0.7× |
| Montana | 8,774 | 0.98× |
| Alaska | 7,675 | 1.12× |
| Delaware | 7,088 | 0.8× |
| South Dakota | 6,222 | 0.84× |
| Vermont | 5,430 | 0.96× |
| North Dakota | 5,070 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 19.03× | News |
| AccuWeather | 15.97× | Home & Garden |
| Drudge Report | 15.3× | Sports |
| StubHub | 15.69× | Travel & Leisure |
| Clint Eastwood | 12.71× | Movies & TV |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.47× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.56× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Choice Hotels | 18.11× | Travel & Leisure |
| Aruba | 18.99× | Travel & Leisure |
| Day trading | 13.35× | Business & Career |
| Rebecca Ferguson | 16.65× | Movies & TV |
| Matt Damon | 12.67× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| La La Land (film) | 13.48× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.57 |
| Risk Appetite | THRILL | 2.43 |
| Individualism | JOY | 1.83 |
| Spirituality | BALANCE | 1.41 |
| Tradition | CONSERVATISM | 1.39 |
| Sustainability | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.5% |
| Canada | 3.1% |
| China | 1.0% |
See National Review audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does National Review have in United States?
National Review has an estimated audience of 3,216,218 people in United States, concentrated in California and New York.
What is the gender split and age of National Review fans?
41.3% of National Review fans are female, 58.7% are male, with an average age of 48.0 years.
Which brands do National Review fans like most?
National Review fans show strongest brand affinity for Google News (19.03×), AccuWeather (15.97×), and Drudge Report (15.3×) over the country average.
Where do National Review fans live in United States?
National Review fans in United States are most concentrated in California (reach 290,614), New York (reach 221,480), and Texas (reach 189,195). These three regions account for the largest share of the active audience.
What other brands do National Review fans also like?
Beyond National Review itself, the audience over-indexes on AccuWeather (15.97×), Drudge Report (15.3×), StubHub (15.69×), and Clint Eastwood (12.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for National Review. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.