Rascasse Audience Intelligence

OpenTable Audience in United States

A data profile of the people who buy, follow and care about OpenTable in United States — modelled from more than twelve digital signal sources. OpenTable has an estimated audience of 6,658,263 people in United States.

#1among Recipes in United States#136among Website / Newspaper / Magazine in United States#381in Food & Beverages

The average OpenTable fan in United States is 40.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Yelp, Firestone Complete Auto Care, Anne Burrell, with strongest over-indexing on Yelp (15.88× the country average).

Demographically, the OpenTable audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical OpenTable fan in United States is more female, around 40.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Yelp.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the OpenTable profile in United States.

Audience size
6.7M
in United States
Gender
55.7%♀
44.3% male
Age
40.0
average years
Country rank
#5234
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of OpenTable

55.7% are female, 44.3% are male, average age 40.0.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for OpenTable audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.0
Estimated audience size6,658,263
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the OpenTable audience in United States
Age bracketShare%
16-1917%
20-2920%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

65.5%

of the worldwide OpenTable audience comes from United States.

Worldwide audience distribution share by country for OpenTable
CountryShare
United States65.5%
United Kingdom6.1%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the OpenTable audience in United States is strongest.

Fig. 05

Top regions by affinity

OpenTable fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~80K2.93×
02Washington, District of Columbia~50K2.54×
03Massachusetts~300K2.25×
04Rhode Island~50K2.19×
05Illinois~400K1.78×
06New York~600K1.62×
07Nevada~100K1.62×
08California~1M1.58×
09Florida~700K1.55×
10New Jersey~300K1.52×
11Colorado~100K1.36×
12Connecticut~80K1.28×
13Pennsylvania~300K1.24×
14Arizona~200K1.20×
15Ohio~200K1.17×
16Maryland~100K1.17×
17South Carolina~100K1.12×
18Virginia~200K1.11×
19Kentucky~90K1.10×
20Delaware~20K1.09×
21Georgia~200K1.05×
22North Carolina~200K1.02×
23Louisiana~90K1.02×
24Tennessee~100K0.94×
25New Hampshire~20K0.94×
26Indiana~100K0.89×
27Maine~20K0.88×
28Texas~500K0.85×
29Washington~100K0.76×
30Oregon~50K0.74×
31Minnesota~70K0.70×
32Michigan~100K0.69×
33Missouri~70K0.69×
34New Mexico~20K0.64×
35Vermont~7K0.63×
36Nebraska~20K0.61×
37Utah~30K0.59×
38Wisconsin~60K0.58×
39Kansas~30K0.54×
40Alaska~7K0.54×
41Wyoming~5K0.54×
42Oklahoma~40K0.53×
43Alabama~50K0.50×
44Idaho~20K0.50×
45Montana~8K0.46×
46South Dakota~7K0.44×
47Mississippi~20K0.41×
48Arkansas~20K0.37×
49Iowa~20K0.33×
50West Virginia~9K0.30×
Fig. 06

Affinity by region

Affinity by region — OpenTable, United States
0.30×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the OpenTable audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for OpenTable audience
#·InterestCategoryAffinity×
01Plasma arc weldingHome & Garden48.37×
02Electrogas weldingBusiness & Career44.54×
03Table reservationFood & Beverages31.36×
04The KitchnMovies & TV30.67×
05Tasting TableFood & Beverages27.02×
06YelpInternet & Social Media15.88×
07Anne BurrellFood & Beverages15.75×
08The French LaundryBrand15.45×
09Firestone Complete Auto CareCars & Mobility13.86×
10EpicuriousFood & Beverages12.86×
11Max ScherzerSports9.62×
12FabFitFunShopping8.87×
13UberCars & Mobility3.41×
14southwest airlinesTravel & Leisure3.31×
15Culver'sFood & Beverages2.98×
16LongHorn SteakhouseFood & Beverages2.98×
17SpiritualityHealth2.52×
18FlatlineTechnology & Electronics2.13×
19MeditationHealth2.12×
20Texas RoadhouseFood & Beverages1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the OpenTable audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by OpenTable audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.89×
IndulgenceJOY1.49×
TravellingTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by OpenTable audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.01×
IndividualismJOY1.03×
CreativityOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does OpenTable have in United States?

OpenTable has an estimated audience of 6,658,263 people in United States, concentrated in California and Florida.

02

What is the gender split and age of OpenTable fans?

55.7% of OpenTable fans are female, 44.3% are male, with an average age of 40.0 years.

03

Which brands do OpenTable fans like most?

OpenTable fans show strongest brand affinity for Yelp (15.88×), Firestone Complete Auto Care (13.86×), and Anne Burrell (15.75×) over the country average.

04

Where do OpenTable fans live in United States?

OpenTable fans in United States are most concentrated in California (reach ~1M), Florida (reach ~700K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do OpenTable fans also like?

Beyond OpenTable itself, the audience over-indexes on Firestone Complete Auto Care (13.86×), Anne Burrell (15.75×), The Kitchn (30.67×), and Table reservation (31.36×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for OpenTable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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