OpenTable Audience in United States

OpenTable logo

OpenTable has an estimated audience of 6,522,696 people in United States. 55.7% are female, 44.3% are male, average age 40.0. Top regions: California, Florida, New York. Top brand affinities: Anne Burrell, Yelp, Firestone Complete Auto Care, The Kitchn, Table reservation.

The average OpenTable fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Anne Burrell, Yelp, Firestone Complete Auto Care, with strongest over-indexing on Anne Burrell (15.75× the country average). Demographically, the OpenTable audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

Demographics of OpenTable fans

Demographic split for OpenTable audience in United States
MetricValue
Female55.7%
Male44.3%
Average age40.0
Estimated audience size6,522,696

Audience persona

The typical OpenTable fan in United States is more female, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Anne Burrell.

Top regions in United States

Top regions ranked by reach for OpenTable in United States
RegionReachAffinity
California1,174,3121.64×
Florida674,1271.53×
New York612,0031.68×
Texas495,9500.88×
Illinois402,0571.85×
Massachusetts291,5072.27×
Pennsylvania277,3721.26×
New Jersey266,9161.61×
Ohio243,0831.21×
Georgia219,3271.09×
North Carolina213,0431.09×
Virginia182,1281.15×
Arizona157,6441.18×
Colorado141,4261.38×
Maryland140,5311.25×
Tennessee125,2710.96×
Michigan116,6560.68×
South Carolina111,0011.13×
Washington105,8940.81×
Nevada103,6171.64×
Indiana101,8540.85×
Kentucky88,2921.08×
Louisiana85,2301.01×
Connecticut81,9321.25×
Hawaii80,1772.86×
Missouri73,4730.7×
Minnesota67,7310.72×
Wisconsin55,9590.57×
Oregon54,5820.73×
Washington, District of Columbia51,7572.64×
Alabama44,7740.49×
Rhode Island44,6972.15×
Oklahoma34,9620.48×
Utah34,8790.6×
Kansas26,5600.52×
New Hampshire23,1770.9×
New Mexico19,9350.61×
Maine19,6250.84×
Nebraska18,7760.57×
Mississippi18,6970.35×
Delaware18,2551.01×
Arkansas17,7910.33×
Idaho16,1350.49×
Iowa15,4590.29×
West Virginia7,0600.23×
Montana6,9800.39×
Alaska6,8880.49×
Vermont6,4930.57×
South Dakota5,6920.38×
Wyoming4,0180.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for OpenTable audience
BrandAffinityCategory
Anne Burrell15.75×Food & Beverages
Yelp15.88×Internet & Social Media
Firestone Complete Auto Care13.86×Cars & Mobility
The Kitchn30.67×Movies & TV
Table reservation31.36×Food & Beverages
Plasma arc welding48.37×Home & Garden
Epicurious12.86×Food & Beverages
southwest airlines3.31×Travel & Leisure
Spirituality2.52×Health
Tasting Table27.02×Food & Beverages
Texas Roadhouse1.91×Food & Beverages
Max Scherzer9.62×Sports
FabFitFun8.87×Shopping
Meditation2.12×Health
Electrogas welding44.54×Business & Career
LongHorn Steakhouse2.98×Food & Beverages
The French Laundry15.45×
Uber3.41×Cars & Mobility
Gordon Ramsey5.87×Food & Beverages
Buffalo Wild Wings2.05×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by OpenTable audience
TraitClusterScore
IndulgenceJOY2.93
Design AffinityPREMIUM2.08
Urban LifestyleOPEN1.67
TravellingTHRILL1.63
Quality AwarenessPREMIUM1.52
Luxury OrientationPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for OpenTable
CountryShare
United States65.6%
United Kingdom6.1%
Canada5.9%

See OpenTable audiences in other countries

More Recipes audiences in United States

Frequently asked questions

How many fans does OpenTable have in United States?

OpenTable has an estimated audience of 6,522,696 people in United States, concentrated in California and Florida.

What is the gender split and age of OpenTable fans?

55.7% of OpenTable fans are female, 44.3% are male, with an average age of 40.0 years.

Which brands do OpenTable fans like most?

OpenTable fans show strongest brand affinity for Anne Burrell (15.75×), Yelp (15.88×), and Firestone Complete Auto Care (13.86×) over the country average.

Where do OpenTable fans live in United States?

OpenTable fans in United States are most concentrated in California (reach 1,174,312), Florida (reach 674,127), and New York (reach 612,003). These three regions account for the largest share of the active audience.

What other brands do OpenTable fans also like?

Beyond OpenTable itself, the audience over-indexes on Yelp (15.88×), Firestone Complete Auto Care (13.86×), The Kitchn (30.67×), and Table reservation (31.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for OpenTable. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.