Rascasse Audience Intelligence

The Kitchn Audience in United States

A data profile of the people who buy, follow and care about The Kitchn in United States — modelled from more than twelve digital signal sources. The Kitchn has an estimated audience of 982,409 people in United States.

#1886among Movie / TV Show / Series in United States#4367in Movies & TV

The average The Kitchn fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include OpenTable, MSN, Trader Joe's, with strongest over-indexing on OpenTable (30.67× the country average).

Demographically, the The Kitchn audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Kitchn fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for OpenTable.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Kitchn profile in United States.

Audience size
982K
in United States
Gender
73.2%♀
26.8% male
Age
42.6
average years
Country rank
#23955
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Kitchn viewers

73.2% are female, 26.8% are male, average age 42.6.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for The Kitchn audience in United States
MetricValue
Female73.2%
Male26.8%
Average age42.6
Estimated audience size982,409
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the The Kitchn audience in United States
Age bracketShare%
16-1919%
20-2913%
30-3915%
40-4920%
50+33%
Fig. 04

Worldwide distribution

76.5%

of the worldwide The Kitchn audience comes from United States.

Worldwide audience distribution share by country for The Kitchn
CountryShare
United States76.5%
Canada5.8%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Kitchn audience in United States is strongest.

Fig. 05

Top regions by affinity

The Kitchn fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.84×
02New Hampshire~6K1.67×
03Massachusetts~30K1.38×
04Montana~4K1.37×
05Washington~30K1.36×
06Oregon~10K1.32×
07Colorado~20K1.30×
08Connecticut~10K1.28×
09Maine~4K1.27×
10Washington, District of Columbia~4K1.23×
11New York~70K1.20×
12Maryland~20K1.19×
13Pennsylvania~40K1.09×
14Wisconsin~20K1.06×
15Minnesota~10K1.06×
16Illinois~30K1.03×
17Nebraska~5K1.03×
18Rhode Island~3K1.03×
19Delaware~3K1.02×
20Missouri~20K1.01×
21Michigan~30K1.00×
22Virginia~20K0.99×
23New Jersey~20K0.96×
24Iowa~8K0.96×
25Alaska~2K0.96×
26North Dakota~2K0.96×
27Kansas~7K0.95×
28South Dakota~2K0.95×
29Idaho~5K0.93×
30New Mexico~5K0.92×
31South Carolina~10K0.91×
32West Virginia~4K0.90×
33Hawaii~4K0.90×
34Ohio~30K0.89×
35Kentucky~10K0.87×
36Arkansas~7K0.87×
37Mississippi~7K0.87×
38North Carolina~30K0.85×
39Oklahoma~9K0.83×
40Utah~7K0.83×
41California~90K0.82×
42Arizona~20K0.81×
43Tennessee~20K0.81×
44Alabama~10K0.80×
45Louisiana~10K0.80×
46Indiana~10K0.79×
47Nevada~8K0.79×
48Georgia~20K0.72×
49Florida~40K0.67×
50Texas~50K0.63×
Fig. 06

Affinity by region

Affinity by region — The Kitchn, United States
0.63×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Kitchn audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Kitchn audience
#·InterestCategoryAffinity×
01OpenTableFood & Beverages30.67×
02EurostarCars & Mobility27.78×
0312 MonkeysMovies & TV20.00×
04John's Incredible PizzaFood & Beverages20.00×
05Alan TuringPolitics & Society18.14×
06PopsicleFood & Beverages17.36×
07SorbetFood & Beverages11.19×
08Baby-led weaningTechnology & Electronics8.14×
09FlightAwareTravel & Leisure7.43×
10Microwave ovenHome & Garden4.13×
11Robert RedfordMovies & TV3.97×
12MSNNews3.77×
13Trader Joe'sShopping3.76×
14southwest airlinesTravel & Leisure3.63×
15Planet FitnessSports3.33×
16FedExBusiness & Career2.67×
17Popeyes Louisiana KitchenFood & Beverages2.47×
18Hobby LobbyHome & Garden2.07×
19AirbnbTravel & Leisure1.84×
20Target CorporationShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Kitchn audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Kitchn audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.91×
Design AffinityPREMIUM1.78×
IndulgenceJOY1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Kitchn audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Risk AppetiteTHRILL0.80×
PatriotismCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Kitchn have in United States?

The Kitchn has an estimated audience of 982,409 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Kitchn viewers?

73.2% of The Kitchn fans are female, 26.8% are male, with an average age of 42.6 years.

03

Which brands do The Kitchn fans like most?

The Kitchn fans show strongest brand affinity for OpenTable (30.67×), MSN (3.77×), and Trader Joe's (3.76×) over the country average.

04

Where do The Kitchn fans live in United States?

The Kitchn fans in United States are most concentrated in California (reach ~90K), New York (reach ~70K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Kitchn fans also like?

Beyond The Kitchn itself, the audience over-indexes on MSN (3.77×), Trader Joe's (3.76×), Planet Fitness (3.33×), and Popsicle (17.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Kitchn audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Kitchn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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