The Kitchn Audience in United States

The Kitchn logo

The Kitchn has an estimated audience of 980,385 people in United States. 73.2% are female, 26.8% are male, average age 42.6. Top regions: California, New York, Texas. Top brand affinities: MSN, OpenTable, southwest airlines, Great Clips, Hobby Lobby.

The average The Kitchn fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include MSN, OpenTable, southwest airlines, with strongest over-indexing on MSN (10.23× the country average). Demographically, the The Kitchn audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Kitchn fans

Demographic split for The Kitchn audience in United States
MetricValue
Female73.2%
Male26.8%
Average age42.6
Estimated audience size980,385

Audience persona

The typical The Kitchn fan in United States is more female, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for The Kitchn in United States
RegionReachAffinity
California98,6230.91×
New York67,4761.23×
Texas43,7950.52×
Florida35,3250.53×
Illinois34,8891.07×
Massachusetts31,5091.63×
Pennsylvania31,2620.95×
Washington29,3331.49×
Michigan29,0461.13×
Ohio26,8850.89×
New Jersey26,0251.04×
Georgia25,7370.85×
Virginia25,2701.06×
North Carolina25,1110.85×
Colorado22,5601.46×
Maryland20,9841.24×
Oregon18,2761.63×
Minnesota17,3931.24×
Arizona16,5610.83×
Wisconsin15,5461.05×
Missouri14,0940.89×
Tennessee13,2600.67×
Connecticut12,6241.28×
Indiana12,2270.68×
South Carolina11,7800.8×
Kentucky9,3340.76×
New Hampshire7,9612.06×
Iowa7,1200.88×
Oklahoma7,0920.65×
Kansas6,6750.86×
Alabama6,5930.48×
Louisiana6,4710.51×
Maine5,8101.65×
Washington, District of Columbia5,7641.96×
Utah5,3550.61×
Nevada5,3260.56×
Mississippi4,8190.6×
Nebraska4,7170.96×
Vermont4,5752.66×
Arkansas4,2810.53×
Hawaii4,1540.99×
Montana3,8141.4×
New Mexico3,6490.74×
Idaho3,5240.72×
Rhode Island3,1010.99×
Delaware2,8931.07×
West Virginia2,0300.44×
Wyoming1,8391.27×
North Dakota1,2900.64×
South Dakota1,2550.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Kitchn audience
BrandAffinityCategory
MSN10.23×News
OpenTable13.14×Food & Beverages
southwest airlines5.57×Travel & Leisure
Great Clips5.08×Beauty & Wellness
Hobby Lobby3.24×Home & Garden
Popsicle17.18×Food & Beverages
Staples (Canada)3.53×Business & Career
Aldi2.58×Shopping
Countertop3.84×Home & Garden
FlightAware6.34×Travel & Leisure
Alan Turing18.14×Politics & Society
Nordstrom rack2.76×Fashion & Accessoires
Clarinet5.3×Music & Radio
Baby-led weaning9.51×Technology & Electronics
Catherine O'Hara3.68×Movies & TV
Metaphysics3.06×Business & Career
Eurostar24.14×Cars & Mobility
Golf Channel3.19×Sports
Planet Fitness2.08×Sports
Anthropologie3.23×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Kitchn audience
TraitClusterScore
Design AffinityPREMIUM1.85
SustainabilityBALANCE1.49
Healthy LifestyleBALANCE1.46
IndulgenceJOY1.42
Quality AwarenessPREMIUM1.4
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for The Kitchn
CountryShare
United States82.5%
Canada5.8%
Italy3.2%

See The Kitchn audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Kitchn have in United States?

The Kitchn has an estimated audience of 980,385 people in United States, concentrated in California and New York.

What is the gender split and age of The Kitchn fans?

73.2% of The Kitchn fans are female, 26.8% are male, with an average age of 42.6 years.

Which brands do The Kitchn fans like most?

The Kitchn fans show strongest brand affinity for MSN (10.23×), OpenTable (13.14×), and southwest airlines (5.57×) over the country average.

Where do The Kitchn fans live in United States?

The Kitchn fans in United States are most concentrated in California (reach 98,623), New York (reach 67,476), and Texas (reach 43,795). These three regions account for the largest share of the active audience.

What other brands do The Kitchn fans also like?

Beyond The Kitchn itself, the audience over-indexes on OpenTable (13.14×), southwest airlines (5.57×), Great Clips (5.08×), and Hobby Lobby (3.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Kitchn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.