Baby-led weaning Audience in United States

Baby-led weaning logo

Baby-led weaning has an estimated audience of 3,472,785 people in United States. 79.8% are female, 20.2% are male, average age 33.1. Top regions: California, Texas, Florida. Top brand affinities: Indiana Pacers, Childbirth, Baby food, Toddler, ParaNorman.

The average Baby-led weaning fan in United States is 33.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indiana Pacers, Childbirth, Baby food, with strongest over-indexing on Indiana Pacers (27.02× the country average). Demographically, the Baby-led weaning audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Baby-led weaning fans

Demographic split for Baby-led weaning audience in United States
MetricValue
Female79.8%
Male20.2%
Average age33.1
Estimated audience size3,472,785

Audience persona

The typical Baby-led weaning fan in United States is more female, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Indiana Pacers.

Top regions in United States

Top regions ranked by reach for Baby-led weaning in United States
RegionReachAffinity
California369,4420.97×
Texas275,4160.92×
Florida198,1870.84×
New York185,0710.95×
Pennsylvania132,5471.13×
Ohio117,6601.1×
Illinois108,6830.94×
North Carolina104,4741×
Michigan96,5881.06×
Georgia93,1330.87×
New Jersey88,9891.01×
Virginia87,6541.04×
Massachusetts76,1161.11×
Washington72,0501.03×
Indiana71,1121.12×
Tennessee70,5711.01×
Missouri58,6771.05×
Arizona57,2710.81×
Colorado56,1321.03×
Wisconsin55,8181.07×
South Carolina52,7441.01×
Maryland52,5670.88×
Minnesota52,4351.05×
Kentucky51,0191.17×
Alabama45,4230.94×
Louisiana40,6740.91×
Oklahoma39,7441.03×
Connecticut39,6431.14×
Oregon38,7440.97×
Iowa36,1751.26×
Utah31,7851.02×
Kansas29,0531.06×
Arkansas29,0451.02×
Nevada24,2610.72×
Mississippi23,3700.82×
West Virginia19,8581.23×
Idaho18,5751.07×
Nebraska18,5061.06×
New Hampshire16,0241.17×
Maine15,5041.25×
Hawaii15,2541.02×
New Mexico12,3140.71×
Rhode Island10,4100.94×
Montana9,5971×
South Dakota8,9441.11×
Delaware7,8240.82×
North Dakota7,4641.05×
Washington, District of Columbia7,3650.71×
Alaska6,6570.9×
Vermont6,4251.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby-led weaning audience
BrandAffinityCategory
Indiana Pacers27.02×Sports
Childbirth5.09×Kids & Family
Baby food6.98×Kids & Family
Toddler4.81×Kids & Family
ParaNorman24.01×Movies & TV
Offspring4.51×Home & Garden
Baby toys12.14×Kids & Family
Pregnancy3.71×Kids & Family
WhatsApp4.08×Internet & Social Media
Christmas2.76×Kids & Family
Child development5.19×Business & Career
Teletubbies14.5×Kids & Family
Yo Gabba Gabba!13.7×Movies & TV
Child safety seat6.97×Kids & Family
Baby monitor7.68×Kids & Family
Janie and Jack14.96×Shopping
Baby bedding18.47×Kids & Family
Breastfeeding5.47×Kids & Family
1080i2.93×Technology & Electronics
Atlantic Ocean3.01×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby-led weaning audience
TraitClusterScore
Luxury OrientationPREMIUM3.77
SustainabilityBALANCE1.64
Pet OwnershipJOY1.56
LGBTQ+ IdentityOPEN1.48
Sports ActivityPOWER1.48
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Baby-led weaning
CountryShare
Japan53.6%
South Korea12.6%
United States10.0%

See Baby-led weaning audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Baby-led weaning have in United States?

Baby-led weaning has an estimated audience of 3,472,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Baby-led weaning fans?

79.8% of Baby-led weaning fans are female, 20.2% are male, with an average age of 33.1 years.

Which brands do Baby-led weaning fans like most?

Baby-led weaning fans show strongest brand affinity for Indiana Pacers (27.02×), Childbirth (5.09×), and Baby food (6.98×) over the country average.

Where do Baby-led weaning fans live in United States?

Baby-led weaning fans in United States are most concentrated in California (reach 369,442), Texas (reach 275,416), and Florida (reach 198,187). These three regions account for the largest share of the active audience.

What other brands do Baby-led weaning fans also like?

Beyond Baby-led weaning itself, the audience over-indexes on Childbirth (5.09×), Baby food (6.98×), Toddler (4.81×), and ParaNorman (24.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby-led weaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.