Rascasse Audience Intelligence

Baby-led weaning Audience in United States

A data profile of the people who buy, follow and care about Baby-led weaning in United States — modelled from more than twelve digital signal sources. Baby-led weaning has an estimated audience of 3,472,785 people in United States.

#4685among Topic in United States#366in Technology & Electronics

The average Baby-led weaning fan in United States is 33.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Indiana Pacers, Childbirth, Baby food, with strongest over-indexing on Indiana Pacers (27.02× the country average).

Demographically, the Baby-led weaning audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baby-led weaning fan in United States is more female, around 33.1 years old, with strong Design Affinity tendencies and a notable affinity for Indiana Pacers.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baby-led weaning profile in United States.

Audience size
3.5M
in United States
Gender
79.8%♀
20.2% male
Age
33.1
average years
Country rank
#9093
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baby-led weaning fans

79.8% are female, 20.2% are male, average age 33.1.

Fig. 02

Gender split

79.8%
Female
20.2%
Male
Demographic split for Baby-led weaning audience in United States
MetricValue
Female79.8%
Male20.2%
Average age33.1
Estimated audience size3,472,785
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Baby-led weaning audience in United States
Age bracketShare%
16-1928%
20-2930%
30-3921%
40-4912%
50+8%
Fig. 04

Worldwide distribution

10.0%

of the worldwide Baby-led weaning audience comes from United States.

Worldwide audience distribution share by country for Baby-led weaning
CountryShare
Japan53.6%
South Korea12.6%
United States10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baby-led weaning audience in United States is strongest.

Fig. 05

Top regions by affinity

Baby-led weaning fans by region: top regions in United States
#RegionReachAffinity×
01Maine~20K1.25×
02Iowa~30K1.21×
03New Hampshire~20K1.20×
04West Virginia~20K1.19×
05Connecticut~40K1.15×
06South Dakota~9K1.13×
07Kentucky~50K1.11×
08Idaho~20K1.10×
09Pennsylvania~100K1.08×
10Massachusetts~70K1.08×
11North Dakota~8K1.08×
12Vermont~7K1.08×
13Michigan~100K1.07×
14Nebraska~20K1.07×
15Wisconsin~60K1.06×
16Kansas~30K1.06×
17Missouri~60K1.05×
18Montana~10K1.05×
19Ohio~100K1.04×
20Tennessee~70K1.03×
21Indiana~70K1.03×
22Washington~70K1.02×
23Minnesota~50K1.02×
24South Carolina~50K1.01×
25Oklahoma~40K1.01×
26Hawaii~20K1.01×
27New Jersey~90K1.00×
28Virginia~80K1.00×
29Arkansas~30K1.00×
30Rhode Island~10K1.00×
31Alaska~7K1.00×
32North Carolina~100K0.98×
33Utah~30K0.98×
34Colorado~50K0.97×
35Oregon~40K0.97×
36Alabama~50K0.95×
37Delaware~9K0.92×
38Illinois~100K0.91×
39California~300K0.89×
40New York~200K0.89×
41Louisiana~40K0.88×
42Mississippi~30K0.88×
43Maryland~50K0.87×
44Texas~300K0.85×
45Georgia~90K0.84×
46New Mexico~10K0.81×
47Florida~200K0.80×
48Washington, District of Columbia~8K0.80×
49Arizona~60K0.79×
50Nevada~30K0.76×
Fig. 06

Affinity by region

Affinity by region — Baby-led weaning, United States
0.76×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baby-led weaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baby-led weaning audience
#·InterestCategoryAffinity×
01Indiana PacersSports27.02×
02ParaNormanMovies & TV24.01×
03Baby beddingKids & Family18.47×
04Janie and JackShopping14.96×
05TeletubbiesKids & Family14.50×
06Yo Gabba Gabba!Movies & TV13.70×
07Baby toysKids & Family12.14×
08Baby monitorKids & Family7.68×
09Baby foodKids & Family6.98×
10Child safety seatKids & Family6.97×
11BreastfeedingKids & Family5.47×
12Child developmentBusiness & Career5.19×
13ChildbirthKids & Family5.09×
14ToddlerKids & Family4.81×
15OffspringHome & Garden4.51×
16WhatsAppInternet & Social Media4.08×
17PregnancyKids & Family3.71×
18Atlantic OceanTravel & Leisure3.01×
191080iTechnology & Electronics2.93×
20ChristmasKids & Family2.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baby-led weaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baby-led weaning audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.14×
SpiritualityBALANCE2.03×
ExtroversionTHRILL1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baby-led weaning audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.91×
Need for SecurityCONSERVATISM0.95×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baby-led weaning have in United States?

Baby-led weaning has an estimated audience of 3,472,785 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Baby-led weaning fans?

79.8% of Baby-led weaning fans are female, 20.2% are male, with an average age of 33.1 years.

03

Which brands do Baby-led weaning fans like most?

Baby-led weaning fans show strongest brand affinity for Indiana Pacers (27.02×), Childbirth (5.09×), and Baby food (6.98×) over the country average.

04

Where do Baby-led weaning fans live in United States?

Baby-led weaning fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Baby-led weaning fans also like?

Beyond Baby-led weaning itself, the audience over-indexes on Childbirth (5.09×), Baby food (6.98×), Toddler (4.81×), and ParaNorman (24.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Baby-led weaning audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby-led weaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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