Rascasse Audience Intelligence

ParaNorman Audience in United States

A data profile of the people who buy, follow and care about ParaNorman in United States — modelled from more than twelve digital signal sources. ParaNorman has an estimated audience of 1,404,875 people in United States.

#1273among Movie / TV Show / Series in United States#3131in Movies & TV

The average ParaNorman fan in United States is 31.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casey Affleck, True Romance, Monsters, with strongest over-indexing on Casey Affleck (126.39× the country average).

Demographically, the ParaNorman audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ParaNorman fan in United States is more female, around 31.7 years old, with strong Patriotism tendencies and a notable affinity for Casey Affleck.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ParaNorman profile in United States.

Audience size
1.4M
in United States
Gender
72.6%♀
27.4% male
Age
31.7
average years
Country rank
#18640
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of ParaNorman viewers

72.6% are female, 27.4% are male, average age 31.7.

Fig. 02

Gender split

72.6%
Female
27.4%
Male
Demographic split for ParaNorman audience in United States
MetricValue
Female72.6%
Male27.4%
Average age31.7
Estimated audience size1,404,875
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the ParaNorman audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3916%
40-4911%
50+9%
Fig. 04

Worldwide distribution

38.6%

of the worldwide ParaNorman audience comes from United States.

Worldwide audience distribution share by country for ParaNorman
CountryShare
United States38.6%
Brazil11.1%
Mexico8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ParaNorman audience in United States is strongest.

Fig. 05

Top regions by affinity

ParaNorman fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.67×
02New Mexico~10K1.67×
03Arizona~40K1.43×
04Oregon~20K1.38×
05California~200K1.37×
06Texas~200K1.33×
07Nevada~20K1.28×
08Idaho~9K1.28×
09Oklahoma~20K1.24×
10Colorado~30K1.18×
11Washington~30K1.15×
12Alaska~3K1.12×
13Nebraska~8K1.09×
14Kansas~10K1.07×
15Montana~4K1.06×
16Wyoming~2K1.06×
17Indiana~30K1.03×
18Kentucky~20K1.02×
19Missouri~20K1.00×
20Arkansas~10K1.00×
21Illinois~50K0.98×
22Iowa~10K0.97×
23West Virginia~6K0.96×
24Ohio~40K0.95×
25Michigan~30K0.95×
26Georgia~40K0.94×
27South Dakota~3K0.93×
28North Dakota~3K0.93×
29Tennessee~30K0.92×
30Wisconsin~20K0.88×
31Virginia~30K0.87×
32Louisiana~20K0.87×
33Rhode Island~4K0.87×
34Connecticut~10K0.86×
35Pennsylvania~40K0.85×
36North Carolina~40K0.85×
37Maine~4K0.85×
38Minnesota~20K0.84×
39New Hampshire~5K0.84×
40Delaware~3K0.84×
41Florida~80K0.83×
42Alabama~20K0.83×
43Maryland~20K0.82×
44Mississippi~9K0.82×
45South Carolina~20K0.81×
46Massachusetts~20K0.79×
47New York~60K0.78×
48Hawaii~5K0.78×
49New Jersey~30K0.74×
50Washington, District of Columbia~3K0.71×
Fig. 06

Affinity by region

Affinity by region — ParaNorman, United States
0.71×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ParaNorman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ParaNorman audience
#·InterestCategoryAffinity×
01Casey AffleckMovies & TV126.39×
02True RomanceMovies & TV99.72×
03Anne RiceLiterature79.65×
04MonstersMovies & TV31.77×
05Night at the MuseumMovies & TV28.94×
06Baby-led weaningTechnology & Electronics24.01×
07John GoodmanMovies & TV21.84×
08MegamindMovies & TV20.00×
09Kate MaraMovies & TV20.00×
10Meet the RobinsonsMovies & TV20.00×
11Michelle MonaghanMovies & TV20.00×
12ZootopiaMovies & TV19.24×
13Google VoiceTechnology & Electronics19.08×
14ShrekMovies & TV15.13×
15ScarfFashion & Accessoires14.51×
16Scooby-DooMovies & TV13.60×
17Wedding invitationHome & Garden9.64×
18Short storyLiterature7.28×
19Anime and manga fandomLiterature5.36×
20High schoolBusiness & Career4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ParaNorman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ParaNorman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
IndulgenceJOY1.65×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ParaNorman audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.61×
Quality AwarenessPREMIUM0.78×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does ParaNorman have in United States?

ParaNorman has an estimated audience of 1,404,875 people in United States, concentrated in California and Texas.

02

What is the gender split and age of ParaNorman viewers?

72.6% of ParaNorman fans are female, 27.4% are male, with an average age of 31.7 years.

03

Which brands do ParaNorman fans like most?

ParaNorman fans show strongest brand affinity for Casey Affleck (126.39×), True Romance (99.72×), and Monsters (31.77×) over the country average.

04

Where do ParaNorman fans live in United States?

ParaNorman fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do ParaNorman fans also like?

Beyond ParaNorman itself, the audience over-indexes on True Romance (99.72×), Monsters (31.77×), Scooby-Doo (13.6×), and Anne Rice (79.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See ParaNorman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for ParaNorman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →