ParaNorman Audience in United States

ParaNorman logo

ParaNorman has an estimated audience of 1,390,151 people in United States. 72.6% are female, 27.4% are male, average age 31.7. Top regions: California, Texas, Florida. Top brand affinities: Hang Seng Index, Historic site, Khādī, Grinch, La Jolla.

The average ParaNorman fan in United States is 31.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hang Seng Index, Historic site, Khādī, with strongest over-indexing on Hang Seng Index (72.33× the country average). Demographically, the ParaNorman audience skews more female with an average age of 31.7, and over-indexes on personality traits such as LGBTQ+ Identity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of ParaNorman fans

Demographic split for ParaNorman audience in United States
MetricValue
Female72.6%
Male27.4%
Average age31.7
Estimated audience size1,390,151

Audience persona

The typical ParaNorman fan in United States is more female, around 31.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hang Seng Index.

Top regions in United States

Top regions ranked by reach for ParaNorman in United States
RegionReachAffinity
California214,6831.4×
Texas158,5101.33×
Florida82,2910.87×
New York62,9940.81×
Illinois46,1701×
Ohio42,6991×
Arizona41,1481.45×
Pennsylvania40,5380.87×
Georgia40,5000.95×
North Carolina36,5210.87×
Michigan35,4220.97×
Washington34,4691.24×
Virginia29,0410.86×
Indiana27,1771.07×
Colorado26,2661.2×
New Jersey25,9630.73×
Tennessee25,2940.91×
Missouri22,6101.01×
Oregon22,5441.41×
Massachusetts21,3840.78×
Utah20,5641.65×
Maryland19,7350.83×
Oklahoma18,9241.23×
Wisconsin18,6790.89×
Kentucky18,0771.04×
Nevada17,4381.3×
Minnesota17,3090.87×
South Carolina16,9010.81×
Alabama15,9090.82×
Louisiana15,7690.88×
Connecticut12,1140.87×
Kansas11,9021.09×
New Mexico11,2641.62×
Iowa11,2180.98×
Arkansas10,6410.93×
Mississippi9,0040.79×
Idaho8,9361.28×
Nebraska7,1051.02×
West Virginia6,1790.95×
New Hampshire4,4490.81×
Hawaii4,4260.74×
Maine4,0940.82×
Montana4,0311.05×
Rhode Island3,8450.87×
Washington, District of Columbia3,2470.78×
Alaska3,0961.04×
Delaware2,9730.78×
South Dakota2,9470.92×
North Dakota2,3510.82×
Wyoming2,1151.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ParaNorman audience
BrandAffinityCategory
Hang Seng Index72.33×Business & Career
Historic site13.41×Arts & Culture
Khādī32.33×Home & Garden
Grinch11.46×Movies & TV
La Jolla21.36×Travel & Leisure
Vocal harmony10.43×Music & Radio
Goop11.78×Internet & Social Media
Sydney Evan62.15×Fashion & Accessoires
Ketchum, Idaho51.77×Travel & Leisure
TV Fanatic16.51×Movies & TV
Fairy godmother11.02×Literature
Keala Settle20×Movies & TV
Grace Slick12.13×Music & Radio
Governor of Michigan9.28×Politics & Society
Elsword20×Games
Mathcore9.62×Music & Radio
Harlow12.78×Travel & Leisure
Guitarist (magazine)11.76×Music & Radio
Combat sport1.53×Sports
headspace8.8×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ParaNorman audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.74
Urban LifestyleOPEN1.26
TravellingTHRILL1.25
PatriotismCONSERVATISM1.21
Price SensitivityPREMIUM1.17
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for ParaNorman
CountryShare
United States39.6%
Brazil11.8%
Mexico8.3%

See ParaNorman audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does ParaNorman have in United States?

ParaNorman has an estimated audience of 1,390,151 people in United States, concentrated in California and Texas.

What is the gender split and age of ParaNorman fans?

72.6% of ParaNorman fans are female, 27.4% are male, with an average age of 31.7 years.

Which brands do ParaNorman fans like most?

ParaNorman fans show strongest brand affinity for Hang Seng Index (72.33×), Historic site (13.41×), and Khādī (32.33×) over the country average.

Where do ParaNorman fans live in United States?

ParaNorman fans in United States are most concentrated in California (reach 214,683), Texas (reach 158,510), and Florida (reach 82,291). These three regions account for the largest share of the active audience.

What other brands do ParaNorman fans also like?

Beyond ParaNorman itself, the audience over-indexes on Historic site (13.41×), Khādī (32.33×), Grinch (11.46×), and La Jolla (21.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ParaNorman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.