Scarf Audience in United States

Scarf logo

Scarf has an estimated audience of 6,316,410 people in United States. 75.6% are female, 24.4% are male, average age 40.1. Top regions: California, New York, Texas. Top brand affinities: Shawl, Davis Cup, Lazada, Astro (Malaysian satellite television), Los Angeles Lakers.

The average Scarf fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Shawl, Davis Cup, Lazada, with strongest over-indexing on Shawl (18.44× the country average). Demographically, the Scarf audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Scarf fans

Demographic split for Scarf audience in United States
MetricValue
Female75.6%
Male24.4%
Average age40.1
Estimated audience size6,316,410

Audience persona

The typical Scarf fan in United States is more female, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Shawl.

Top regions in United States

Top regions ranked by reach for Scarf in United States
RegionReachAffinity
California1,030,6671.48×
New York703,0021.99×
Texas587,2301.08×
Florida431,2251.01×
Illinois270,7111.29×
Pennsylvania242,0321.14×
Georgia240,5661.24×
New Jersey234,7221.46×
North Carolina197,0981.04×
Massachusetts196,8831.58×
Virginia192,9021.25×
Ohio180,3650.93×
Washington173,2341.37×
Michigan166,2281.01×
Maryland138,1681.27×
Indiana116,8581.01×
Tennessee116,1770.92×
Arizona106,5990.83×
Minnesota94,0491.04×
Wisconsin86,5840.91×
Missouri83,8470.82×
South Carolina83,2070.88×
Colorado82,0290.82×
Oregon81,5411.13×
Connecticut76,0911.2×
Louisiana73,7270.91×
Alabama72,2130.82×
Kentucky62,1050.78×
Nevada57,8050.95×
Oklahoma57,6960.82×
Utah49,4750.87×
Kansas45,2030.91×
Mississippi43,2200.83×
Arkansas42,4840.82×
Iowa40,3010.77×
Washington, District of Columbia29,2771.54×
Hawaii25,5610.94×
New Mexico25,4090.8×
Nebraska24,6410.78×
Rhode Island24,5361.22×
New Hampshire22,7090.91×
Idaho22,6990.72×
Maine20,9080.92×
West Virginia19,4410.66×
Delaware15,8160.91×
Montana12,5710.72×
Vermont11,2501.01×
Alaska10,6300.79×
South Dakota9,9780.68×
North Dakota9,0920.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scarf audience
BrandAffinityCategory
Shawl18.44×Fashion & Accessoires
Davis Cup18.76×Sports
Lazada16.56×Fashion & Accessoires
Astro (Malaysian satellite television)16.51×Movies & TV
Los Angeles Lakers4.06×Sports
Algeria21.35×Travel & Leisure
LeBron James4.52×Sports
Morocco12.16×Travel & Leisure
Skatepark8.08×Sports
Manu Ginóbili32.42×Sports
Kuwait12.5×Travel & Leisure
Tunisia20.47×Travel & Leisure
Indonesia5.05×Travel & Leisure
Venus Williams10.08×Sports
San Antonio Spurs5.43×Sports
Bawal16.17×Fashion & Accessoires
Toko Baju16.83×Shopping
Skateboard5.73×Sports
Cat Stevens19.8×Music & Radio
Reddit2.39×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scarf audience
TraitClusterScore
Price SensitivityPREMIUM2.19
Design AffinityPREMIUM2.02
CreativityOPEN1.59
SustainabilityBALANCE1.54
Quality AwarenessPREMIUM1.48
DIY MentalityTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Scarf
CountryShare
China12.3%
United States9.1%
Indonesia8.9%

See Scarf audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Scarf have in United States?

Scarf has an estimated audience of 6,316,410 people in United States, concentrated in California and New York.

What is the gender split and age of Scarf fans?

75.6% of Scarf fans are female, 24.4% are male, with an average age of 40.1 years.

Which brands do Scarf fans like most?

Scarf fans show strongest brand affinity for Shawl (18.44×), Davis Cup (18.76×), and Lazada (16.56×) over the country average.

Where do Scarf fans live in United States?

Scarf fans in United States are most concentrated in California (reach 1,030,667), New York (reach 703,002), and Texas (reach 587,230). These three regions account for the largest share of the active audience.

What other brands do Scarf fans also like?

Beyond Scarf itself, the audience over-indexes on Davis Cup (18.76×), Lazada (16.56×), Astro (Malaysian satellite television) (16.51×), and Los Angeles Lakers (4.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scarf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.