Rascasse Audience Intelligence

Scarf Audience in United States

A data profile of the people who buy, follow and care about Scarf in United States — modelled from more than twelve digital signal sources. Scarf has an estimated audience of 6,316,410 people in United States.

#3256among Topic in United States#271in Fashion & Accessoires

The average Scarf fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Shawl, Davis Cup, Lazada, with strongest over-indexing on Shawl (18.44× the country average).

Demographically, the Scarf audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scarf fan in United States is more female, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Shawl.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scarf profile in United States.

Audience size
6.3M
in United States
Gender
75.6%♀
24.4% male
Age
40.1
average years
Country rank
#5488
Topic in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scarf fans

75.6% are female, 24.4% are male, average age 40.1.

Fig. 02

Gender split

75.6%
Female
24.4%
Male
Demographic split for Scarf audience in United States
MetricValue
Female75.6%
Male24.4%
Average age40.1
Estimated audience size6,316,410
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Scarf audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4920%
50+25%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Scarf audience comes from United States.

Worldwide audience distribution share by country for Scarf
CountryShare
China12.3%
United States9.1%
Indonesia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scarf audience in United States is strongest.

Fig. 05

Top regions by affinity

Scarf fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K1.82×
02Massachusetts~200K1.52×
03New Jersey~200K1.43×
04Washington, District of Columbia~30K1.40×
05California~900K1.37×
06Maryland~100K1.25×
07Washington~200K1.24×
08Illinois~300K1.22×
09Virginia~200K1.22×
10Connecticut~80K1.22×
11Rhode Island~20K1.19×
12Georgia~200K1.18×
13Pennsylvania~200K1.11×
14Oregon~80K1.08×
15Texas~600K1.05×
16Vermont~10K1.05×
17Minnesota~90K1.03×
18North Carolina~200K1.02×
19Michigan~200K0.99×
20Indiana~100K0.99×
21Hawaii~30K0.98×
22Maine~20K0.98×
23Florida~400K0.97×
24Delaware~20K0.97×
25New Hampshire~20K0.94×
26Wisconsin~90K0.93×
27Louisiana~80K0.93×
28South Carolina~90K0.92×
29Alaska~10K0.92×
30Ohio~200K0.90×
31Nevada~60K0.90×
32Utah~50K0.90×
33Tennessee~100K0.89×
34Kansas~40K0.89×
35Kentucky~70K0.88×
36Mississippi~50K0.88×
37North Dakota~10K0.88×
38Alabama~80K0.87×
39Nebraska~30K0.87×
40Oklahoma~60K0.86×
41Arkansas~40K0.86×
42Iowa~40K0.85×
43Missouri~90K0.84×
44New Mexico~30K0.83×
45Arizona~100K0.82×
46South Dakota~10K0.80×
47Colorado~80K0.79×
48West Virginia~20K0.78×
49Idaho~20K0.77×
50Montana~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Scarf, United States
0.77×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scarf audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scarf audience
#·InterestCategoryAffinity×
01AlgeriaTravel & Leisure21.35×
02TunisiaTravel & Leisure20.47×
03Cat StevensMusic & Radio19.80×
04Davis CupSports18.76×
05ShawlFashion & Accessoires18.44×
06Toko BajuShopping16.83×
07LazadaFashion & Accessoires16.56×
08Astro (Malaysian satellite television)Movies & TV16.51×
09BawalFashion & Accessoires16.17×
10KuwaitTravel & Leisure12.50×
11MoroccoTravel & Leisure12.16×
12DC ShoesFashion & Accessoires10.71×
13Venus WilliamsSports10.08×
14SkateparkSports8.08×
15SkateboardSports5.73×
16San Antonio SpursSports5.43×
17IndonesiaTravel & Leisure5.05×
18LeBron JamesSports4.52×
19Los Angeles LakersSports4.06×
20RedditInternet & Social Media2.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scarf audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scarf audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.73×
Luxury OrientationPREMIUM1.66×
Risk AppetiteTHRILL1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scarf audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.80×
Need for SecurityCONSERVATISM1.02×
Family OrientationCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scarf have in United States?

Scarf has an estimated audience of 6,316,410 people in United States, concentrated in California and New York.

02

What is the gender split and age of Scarf fans?

75.6% of Scarf fans are female, 24.4% are male, with an average age of 40.1 years.

03

Which brands do Scarf fans like most?

Scarf fans show strongest brand affinity for Shawl (18.44×), Davis Cup (18.76×), and Lazada (16.56×) over the country average.

04

Where do Scarf fans live in United States?

Scarf fans in United States are most concentrated in California (reach ~900K), New York (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Scarf fans also like?

Beyond Scarf itself, the audience over-indexes on Davis Cup (18.76×), Lazada (16.56×), Los Angeles Lakers (4.06×), and Algeria (21.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Scarf audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scarf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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