Rascasse Audience Intelligence

Davis Cup Audience in United States

A data profile of the people who buy, follow and care about Davis Cup in United States — modelled from more than twelve digital signal sources. Davis Cup has an estimated audience of 2,608,142 people in United States.

#19among Tennis in United States#146among Event in United States#1024in Sports

The average Davis Cup fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Novak Djokovic, Coco Gauff, Roland Garros, with strongest over-indexing on Novak Djokovic (19.67× the country average).

Demographically, the Davis Cup audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Davis Cup fan in United States is more male, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Novak Djokovic.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Davis Cup profile in United States.

Audience size
2.6M
in United States
Gender
42.0%♀
58.0% male
Age
35.7
average years
Country rank
#11528
Event in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Davis Cup fans

42.0% are female, 58.0% are male, average age 35.7.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Davis Cup audience in United States
MetricValue
Female42.0%
Male58.0%
Average age35.7
Estimated audience size2,608,142
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Davis Cup audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

13.1%

of the worldwide Davis Cup audience comes from United States.

Worldwide audience distribution share by country for Davis Cup
CountryShare
Italy13.2%
United States13.1%
Spain7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Davis Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

Davis Cup fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.98×
02Washington, District of Columbia~10K1.79×
03New Jersey~100K1.70×
04Florida~300K1.68×
05Massachusetts~90K1.66×
06Connecticut~40K1.53×
07California~400K1.45×
08Maryland~60K1.34×
09Virginia~80K1.30×
10Illinois~100K1.20×
11Rhode Island~10K1.19×
12Georgia~90K1.17×
13Vermont~5K1.15×
14Delaware~8K1.11×
15Washington~50K1.04×
16Pennsylvania~90K1.03×
17Hawaii~10K1.03×
18New Hampshire~10K0.99×
19Texas~200K0.98×
20North Carolina~80K0.98×
21South Carolina~40K0.98×
22Nevada~20K0.97×
23Oregon~30K0.96×
24Colorado~40K0.94×
25Maine~9K0.94×
26New Mexico~10K0.91×
27Alaska~5K0.91×
28North Dakota~5K0.91×
29South Dakota~5K0.89×
30Minnesota~30K0.88×
31West Virginia~10K0.88×
32Montana~6K0.88×
33Idaho~10K0.87×
34Arizona~50K0.86×
35Tennessee~40K0.86×
36Kentucky~30K0.86×
37Arkansas~20K0.86×
38Kansas~20K0.86×
39Nebraska~10K0.86×
40Indiana~40K0.85×
41Louisiana~30K0.85×
42Utah~20K0.85×
43Mississippi~20K0.85×
44Ohio~70K0.84×
45Alabama~30K0.82×
46Michigan~60K0.81×
47Missouri~30K0.80×
48Wisconsin~30K0.79×
49Iowa~20K0.78×
50Oklahoma~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Davis Cup, United States
0.75×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Davis Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Davis Cup audience
#·InterestCategoryAffinity×
01Stan WawrinkaSports27.48×
02Tennis WarehouseShopping23.93×
03Alexander ZverevSports22.96×
04Roland GarrosSports22.25×
05Novak DjokovicSports19.67×
06Roger FedererSports19.24×
07Rafael NadalSports18.85×
08Steffi GrafSports17.86×
09Madison KeysSports16.64×
10Daniil MedvedevSports13.80×
11Australian OpenSports12.76×
12Coco GauffSports12.34×
13The Championships, WimbledonSports12.10×
14Ben SheltonSports11.68×
15Iga SwiatekSports10.83×
16Jannik SinnerSports10.22×
17Serena WilliamsSports8.75×
18US Open (tennis)Sports7.21×
19Carlos AlcarazSports6.84×
20FIFA World Cup 2026Sports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Davis Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Davis Cup audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.44×
Career OrientationPOWER1.35×
Luxury OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Davis Cup audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Need for SecurityCONSERVATISM0.84×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Davis Cup have in United States?

Davis Cup has an estimated audience of 2,608,142 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Davis Cup fans?

42.0% of Davis Cup fans are female, 58.0% are male, with an average age of 35.7 years.

03

Which brands do Davis Cup fans like most?

Davis Cup fans show strongest brand affinity for Novak Djokovic (19.67×), Coco Gauff (12.34×), and Roland Garros (22.25×) over the country average.

04

Where do Davis Cup fans live in United States?

Davis Cup fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Davis Cup fans also like?

Beyond Davis Cup itself, the audience over-indexes on Coco Gauff (12.34×), Roland Garros (22.25×), Ben Shelton (11.68×), and Jannik Sinner (10.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in United States

See Davis Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Davis Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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