Davis Cup Audience in United States

Davis Cup logo

Davis Cup has an estimated audience of 2,607,977 people in United States. 42.0% are female, 58.0% are male, average age 35.7. Top regions: California, Florida, New York. Top brand affinities: Novak Djokovic, Coco Gauff, Roland Garros, Jannik Sinner, Australian Open.

The average Davis Cup fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Novak Djokovic, Coco Gauff, Roland Garros, with strongest over-indexing on Novak Djokovic (19.67× the country average). Demographically, the Davis Cup audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of Davis Cup fans

Demographic split for Davis Cup audience in United States
MetricValue
Female42.0%
Male58.0%
Average age35.7
Estimated audience size2,607,977

Audience persona

The typical Davis Cup fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Novak Djokovic.

Top regions in United States

Top regions ranked by reach for Davis Cup in United States
RegionReachAffinity
California433,2601.51×
Florida301,2241.71×
New York293,1322.01×
Texas226,5151.01×
New Jersey114,3971.72×
Illinois108,9871.25×
Georgia97,9081.22×
Pennsylvania91,9731.05×
Massachusetts86,6291.69×
Virginia82,5221.3×
North Carolina79,3801.01×
Ohio69,1200.86×
Maryland61,7231.38×
Michigan55,7950.82×
Washington55,0241.05×
Arizona46,5310.87×
Tennessee46,1740.88×
Connecticut43,2471.65×
Indiana41,8630.88×
South Carolina40,8821.04×
Colorado38,2340.93×
Minnesota32,4760.87×
Missouri32,0220.76×
Wisconsin28,7240.73×
Alabama27,9050.77×
Oregon27,5220.92×
Kentucky27,4200.84×
Louisiana26,0340.77×
Nevada24,8640.99×
Utah18,9780.81×
Oklahoma17,5100.6×
Arkansas15,8780.74×
Kansas15,7550.77×
Washington, District of Columbia15,2351.94×
Mississippi15,0840.7×
Iowa12,8460.6×
Hawaii11,3541.01×
Idaho10,6300.81×
Rhode Island10,4071.25×
New Mexico10,1630.78×
New Hampshire9,4840.92×
Nebraska8,7810.67×
West Virginia8,3710.69×
Delaware8,3511.16×
Maine7,9050.85×
Vermont5,9781.31×
Montana4,3700.6×
South Dakota3,6840.61×
North Dakota3,0620.57×
Alaska2,7150.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Davis Cup audience
BrandAffinityCategory
Novak Djokovic19.67×Sports
Coco Gauff12.34×Sports
Roland Garros22.25×Sports
Jannik Sinner10.22×Sports
Australian Open12.76×Sports
The Championships, Wimbledon12.1×Sports
Tennis Warehouse23.93×Shopping
Roger Federer19.24×Sports
Rafael Nadal18.85×Sports
Madison Keys16.64×Sports
Carlos Alcaraz6.84×Sports
Yahoo!奇摩名人娛樂2.97×Internet & Social Media
Alexander Zverev22.96×Sports
Steffi Graf17.86×Sports
US Open (tennis)7.21×Sports
Serena Williams8.75×Sports
Iga Swiatek10.83×Sports
Stan Wawrinka27.48×Sports
Tennis ball10.47×Sports
Grand Slam (tennis)14.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Davis Cup audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Sports ActivityPOWER1.34
SustainabilityBALANCE1.31
Design AffinityPREMIUM1.27
Early Adopter MentalityPOWER1.24
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Davis Cup
CountryShare
Italy13.6%
United States13.4%
Spain8.0%

See Davis Cup audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Davis Cup have in United States?

Davis Cup has an estimated audience of 2,607,977 people in United States, concentrated in California and Florida.

What is the gender split and age of Davis Cup fans?

42.0% of Davis Cup fans are female, 58.0% are male, with an average age of 35.7 years.

Which brands do Davis Cup fans like most?

Davis Cup fans show strongest brand affinity for Novak Djokovic (19.67×), Coco Gauff (12.34×), and Roland Garros (22.25×) over the country average.

Where do Davis Cup fans live in United States?

Davis Cup fans in United States are most concentrated in California (reach 433,260), Florida (reach 301,224), and New York (reach 293,132). These three regions account for the largest share of the active audience.

What other brands do Davis Cup fans also like?

Beyond Davis Cup itself, the audience over-indexes on Coco Gauff (12.34×), Roland Garros (22.25×), Jannik Sinner (10.22×), and Australian Open (12.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Davis Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.