Davis Cup Audience in Germany
Davis Cup has an estimated audience of 992,480 people in Germany. 40.7% are female, 59.3% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Alexander Zverev, Novak Djokovic, Jannik Sinner, US Open (tennis), The Championships, Wimbledon.
The average Davis Cup fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Alexander Zverev, Novak Djokovic, Jannik Sinner, with strongest over-indexing on Alexander Zverev (11.44× the country average). Demographically, the Davis Cup audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Davis Cup fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 36.7 |
| Estimated audience size | 992,480 |
Audience persona
The typical Davis Cup fan in Germany is more male, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Alexander Zverev.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,068 | 1.25× |
| Bayern | 218,423 | 1.37× |
| Baden-Württemberg | 184,133 | 1.36× |
| Niedersachsen | 114,150 | 1.18× |
| Hessen | 91,255 | 1.21× |
| Rheinland-Pfalz | 60,178 | 1.21× |
| Berlin | 46,173 | 1.04× |
| Schleswig-Holstein | 38,996 | 1.09× |
| Sachsen | 25,807 | 0.53× |
| Hamburg | 25,613 | 1.14× |
| Saarland | 23,615 | 1.94× |
| Brandenburg | 16,776 | 0.54× |
| Thüringen | 12,248 | 0.48× |
| Sachsen-Anhalt | 10,635 | 0.41× |
| Mecklenburg-Vorpommern | 9,301 | 0.49× |
| Bremen | 6,968 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alexander Zverev | 11.44× | Sports |
| Novak Djokovic | 10.77× | Sports |
| Jannik Sinner | 5.9× | Sports |
| US Open (tennis) | 8.67× | Sports |
| The Championships, Wimbledon | 7.11× | Sports |
| Australian Open | 7.35× | Sports |
| Laver Cup | 9.29× | Sports |
| Roger Federer | 9.77× | Sports |
| Jan-Lennard Struff | 8.82× | Sports |
| Jutarnji list | 5.63× | News |
| Ana Ivanovic | 5.05× | Sports |
| Carlos Alcaraz | 4.2× | Sports |
| Dnevni avaz | 4.92× | News |
| Justin Engel | 6.76× | Sports |
| Tennis ball | 6.51× | Sports |
| Coco Gauff | 7.03× | Sports |
| Stan Wawrinka | 17.5× | Sports |
| Rafael Nadal | 9.46× | Sports |
| Women's Tennis Association | 6.98× | Sports |
| Večernji list | 5.42× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.38 |
| Sports Activity | POWER | 1.2 |
| Luxury Orientation | PREMIUM | 1.19 |
| Early Adopter Mentality | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.17 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 13.6% |
| United States | 13.4% |
| Spain | 8.0% |
See Davis Cup audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Davis Cup have in Germany?
Davis Cup has an estimated audience of 992,480 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Davis Cup fans?
40.7% of Davis Cup fans are female, 59.3% are male, with an average age of 36.7 years.
Which brands do Davis Cup fans like most?
Davis Cup fans show strongest brand affinity for Alexander Zverev (11.44×), Novak Djokovic (10.77×), and Jannik Sinner (5.9×) over the country average.
Where do Davis Cup fans live in Germany?
Davis Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,068), Bayern (reach 218,423), and Baden-Württemberg (reach 184,133). These three regions account for the largest share of the active audience.
What other brands do Davis Cup fans also like?
Beyond Davis Cup itself, the audience over-indexes on Novak Djokovic (10.77×), Jannik Sinner (5.9×), US Open (tennis) (8.67×), and The Championships, Wimbledon (7.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Davis Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.