Rascasse Audience Intelligence

Davis Cup Audience in Germany

A data profile of the people who buy, follow and care about Davis Cup in Germany — modelled from more than twelve digital signal sources. Davis Cup has an estimated audience of 993,409 people in Germany.

#16among Tennis in Germany#83among Event in Germany#530in Sports

The average Davis Cup fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alexander Zverev, Novak Djokovic, Jannik Sinner, with strongest over-indexing on Alexander Zverev (11.44× the country average).

Demographically, the Davis Cup audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Tradition, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Davis Cup fan in Germany is more male, around 36.7 years old, with strong Tradition tendencies and a notable affinity for Alexander Zverev.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Davis Cup profile in Germany.

Audience size
993K
in Germany
Gender
40.7%♀
59.3% male
Age
36.7
average years
Country rank
#6569
Event in Germany
Fig. 01

Search interest · 12-month trend

+72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Davis Cup fans

40.7% are female, 59.3% are male, average age 36.7.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Davis Cup audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age36.7
Estimated audience size993,409
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Davis Cup audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4920%
50+12%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Davis Cup audience comes from Germany.

Worldwide audience distribution share by country for Davis Cup
CountryShare
Italy13.2%
United States13.1%
Spain7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Davis Cup audience in Germany is strongest.

Fig. 05

Top regions by affinity

Davis Cup fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.97×
02Baden-Württemberg~200K1.34×
03Bayern~200K1.33×
04Nordrhein-Westfalen~300K1.23×
05Hessen~90K1.20×
06Rheinland-Pfalz~60K1.20×
07Niedersachsen~100K1.17×
08Hamburg~30K1.13×
09Schleswig-Holstein~40K1.10×
10Berlin~40K0.99×
11Bremen~7K0.87×
12Brandenburg~20K0.58×
13Mecklenburg-Vorpommern~10K0.57×
14Sachsen~30K0.55×
15Thüringen~10K0.55×
16Sachsen-Anhalt~10K0.49×
Fig. 06

Affinity by region

Affinity by region — Davis Cup, Germany
0.49×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Davis Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Davis Cup audience
#·InterestCategoryAffinity×
01Stan WawrinkaSports17.50×
02Alexander ZverevSports11.44×
03Novak DjokovicSports10.77×
04Roger FedererSports9.77×
05Rafael NadalSports9.46×
06Laver CupSports9.29×
07Jan-Lennard StruffSports8.82×
08US Open (tennis)Sports8.67×
09Australian OpenSports7.35×
10The Championships, WimbledonSports7.11×
11Women's Tennis AssociationSports6.98×
12Justin EngelSports6.76×
13Tennis ballSports6.51×
14Jannik SinnerSports5.90×
15Roland GarrosSports5.88×
16Jutarnji listNews5.63×
17Večernji listNews5.42×
18Ana IvanovicSports5.05×
19Dnevni avazNews4.92×
20Carlos AlcarazSports4.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Davis Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Davis Cup audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM0.97×
SustainabilityBALANCE0.89×
Need for SecurityCONSERVATISM0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Davis Cup audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.44×
Price SensitivityPREMIUM0.54×
Risk AppetiteTHRILL0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Davis Cup have in Germany?

Davis Cup has an estimated audience of 993,409 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Davis Cup fans?

40.7% of Davis Cup fans are female, 59.3% are male, with an average age of 36.7 years.

03

Which brands do Davis Cup fans like most?

Davis Cup fans show strongest brand affinity for Alexander Zverev (11.44×), Novak Djokovic (10.77×), and Jannik Sinner (5.9×) over the country average.

04

Where do Davis Cup fans live in Germany?

Davis Cup fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Davis Cup fans also like?

Beyond Davis Cup itself, the audience over-indexes on Novak Djokovic (10.77×), Jannik Sinner (5.9×), US Open (tennis) (8.67×), and The Championships, Wimbledon (7.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Davis Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Davis Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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