The Championships, Wimbledon Audience in United States

The Championships, Wimbledon logo

The Championships, Wimbledon has an estimated audience of 5,636,555 people in United States. 40.8% are female, 59.2% are male, average age 36.6. Top regions: California, New York, Texas. Top brand affinities: US Open (tennis), Andy Murray, Roland Garros, Autism Awareness, Diabetes mellitus awareness.

The average The Championships, Wimbledon fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include US Open (tennis), Andy Murray, Roland Garros, with strongest over-indexing on US Open (tennis) (44.6× the country average). Demographically, the The Championships, Wimbledon audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Tennis

Demographics of The Championships, Wimbledon fans

Demographic split for The Championships, Wimbledon audience in United States
MetricValue
Female40.8%
Male59.2%
Average age36.6
Estimated audience size5,636,555

Audience persona

The typical The Championships, Wimbledon fan in United States is more male, around 36.6 years old, with strong Luxury Orientation tendencies and a notable affinity for US Open (tennis).

Top regions in United States

Top regions ranked by reach for The Championships, Wimbledon in United States
RegionReachAffinity
California783,7471.26×
New York585,8601.86×
Texas557,1121.15×
Florida462,8241.21×
New Jersey264,5421.85×
Illinois260,7791.39×
Massachusetts209,1551.88×
Georgia200,7981.16×
North Carolina197,6731.17×
Pennsylvania190,8141.01×
Virginia179,2191.31×
Ohio161,2690.93×
Michigan161,0461.09×
Washington137,6281.22×
Maryland121,2411.25×
Connecticut100,5701.78×
Colorado91,9011.03×
Arizona86,1200.75×
Tennessee82,8670.73×
South Carolina81,4350.96×
Indiana79,7860.77×
Minnesota77,9810.97×
Wisconsin71,1600.84×
Missouri63,4860.7×
Oregon56,2460.87×
Alabama48,8870.62×
Kentucky48,1410.68×
Nevada46,1370.85×
Utah44,6810.89×
Louisiana43,7590.6×
Washington, District of Columbia42,8152.53×
Maine29,7101.47×
Kansas29,6780.67×
Oklahoma28,0530.45×
Iowa28,0060.6×
Arkansas27,6980.6×
New Hampshire24,9351.12×
Rhode Island24,0191.34×
Hawaii22,6570.94×
Mississippi21,4200.46×
New Mexico20,1960.71×
Idaho19,1880.68×
Delaware17,8911.15×
Nebraska17,2700.61×
West Virginia13,8960.53×
Vermont13,1171.33×
Montana11,8180.76×
North Dakota7,4620.64×
South Dakota6,7070.51×
Alaska6,3450.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Championships, Wimbledon audience
BrandAffinityCategory
US Open (tennis)44.6×Sports
Andy Murray145.76×Sports
Roland Garros73.12×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Michigan Lottery13.11×Games
Roger Federer35×Sports
ATP World Tour Masters 100062.24×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Serena Williams16.09×Sports
Steffi Graf30.99×Sports
Davis Cup21.59×Sports
Income tax13.19×Business & Career
Planet Fitness4.28×Sports
Tennis Channel23.91×Sports
Little Caesars5.31×Food & Beverages
Australian Open11.83×Sports
Diaper bag5.59×Kids & Family
Rafael Nadal20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Championships, Wimbledon audience
TraitClusterScore
Luxury OrientationPREMIUM2.73
Risk AppetiteTHRILL1.82
Quality AwarenessPREMIUM1.35
Design AffinityPREMIUM1.27
TravellingTHRILL1.24
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for The Championships, Wimbledon
CountryShare
United Kingdom21.9%
United States13.3%
Japan8.5%

See The Championships, Wimbledon audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does The Championships, Wimbledon have in United States?

The Championships, Wimbledon has an estimated audience of 5,636,555 people in United States, concentrated in California and New York.

What is the gender split and age of The Championships, Wimbledon fans?

40.8% of The Championships, Wimbledon fans are female, 59.2% are male, with an average age of 36.6 years.

Which brands do The Championships, Wimbledon fans like most?

The Championships, Wimbledon fans show strongest brand affinity for US Open (tennis) (44.6×), Andy Murray (145.76×), and Roland Garros (73.12×) over the country average.

Where do The Championships, Wimbledon fans live in United States?

The Championships, Wimbledon fans in United States are most concentrated in California (reach 783,747), New York (reach 585,860), and Texas (reach 557,112). These three regions account for the largest share of the active audience.

What other brands do The Championships, Wimbledon fans also like?

Beyond The Championships, Wimbledon itself, the audience over-indexes on Andy Murray (145.76×), Roland Garros (73.12×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Championships, Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.