Rascasse Audience Intelligence

The Championships, Wimbledon Audience in United States

A data profile of the people who buy, follow and care about The Championships, Wimbledon in United States — modelled from more than twelve digital signal sources. The Championships, Wimbledon has an estimated audience of 5,730,904 people in United States.

#7among Tennis in United States#60among Event in United States#502in Sports

The average The Championships, Wimbledon fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Australian Open, Novak Djokovic, Roland Garros, with strongest over-indexing on Australian Open (32.32× the country average).

Demographically, the The Championships, Wimbledon audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Championships, Wimbledon fan in United States is more male, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Australian Open.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Championships, Wimbledon profile in United States.

Audience size
5.7M
in United States
Gender
40.8%♀
59.2% male
Age
36.6
average years
Country rank
#5929
Event in United States
Fig. 01

Search interest · 12-month trend

+59%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Championships, Wimbledon fans

40.8% are female, 59.2% are male, average age 36.6.

Fig. 02

Gender split

40.8%
Female
59.2%
Male
Demographic split for The Championships, Wimbledon audience in United States
MetricValue
Female40.8%
Male59.2%
Average age36.6
Estimated audience size5,730,904
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the The Championships, Wimbledon audience in United States
Age bracketShare%
16-1924%
20-2924%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

11.0%

of the worldwide The Championships, Wimbledon audience comes from United States.

Worldwide audience distribution share by country for The Championships, Wimbledon
CountryShare
United Kingdom18.0%
Italy12.2%
United States11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Championships, Wimbledon audience in United States is strongest.

Fig. 05

Top regions by affinity

The Championships, Wimbledon fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.57×
02Massachusetts~200K1.83×
03New York~600K1.77×
04New Jersey~300K1.77×
05Connecticut~100K1.76×
06Maine~30K1.49×
07Rhode Island~30K1.40×
08Vermont~10K1.39×
09Illinois~200K1.31×
10Virginia~200K1.29×
11Maryland~100K1.25×
12California~700K1.21×
13Florida~500K1.19×
14Delaware~20K1.18×
15Washington~100K1.17×
16New Hampshire~30K1.17×
17North Carolina~200K1.14×
18Georgia~200K1.12×
19Texas~500K1.07×
20Michigan~200K1.07×
21Colorado~90K1.02×
22Pennsylvania~200K0.98×
23South Carolina~80K0.97×
24Minnesota~80K0.96×
25Hawaii~20K0.95×
26Ohio~200K0.92×
27Utah~40K0.87×
28Oregon~60K0.86×
29Wisconsin~70K0.85×
30Nevada~50K0.84×
31Montana~10K0.80×
32New Mexico~20K0.76×
33Indiana~80K0.75×
34Arizona~90K0.74×
35Tennessee~80K0.73×
36Idaho~20K0.71×
37North Dakota~8K0.70×
38Missouri~60K0.69×
39Kentucky~50K0.69×
40Kansas~30K0.67×
41Alabama~50K0.63×
42Nebraska~20K0.63×
43Arkansas~30K0.62×
44Louisiana~40K0.61×
45Iowa~30K0.61×
46Alaska~7K0.59×
47West Virginia~20K0.58×
48South Dakota~7K0.56×
49Mississippi~20K0.52×
50Oklahoma~30K0.46×
Fig. 06

Affinity by region

Affinity by region — The Championships, Wimbledon, United States
0.46×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Championships, Wimbledon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Championships, Wimbledon audience
#·InterestCategoryAffinity×
01Stan WawrinkaSports44.98×
02Alexander ZverevSports37.32×
03Grigor DimitrovSports35.77×
04Roland GarrosSports34.09×
05Tennis WarehouseShopping33.49×
06Australian OpenSports32.32×
07Novak DjokovicSports32.22×
08Andy MurraySports32.02×
09Rafael NadalSports27.99×
10Venus WilliamsSports20.85×
11Maria SharapovaSports20.00×
12Steffi GrafSports20.00×
13John McEnroeSports20.00×
14Andre AgassiSports20.00×
15Roger FedererSports16.95×
16City BankBusiness & Career11.74×
17Serena WilliamsSports10.81×
18Fitness and figure competitionSports6.91×
19Mobile phonesTechnology & Electronics1.97×
20NatureHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Championships, Wimbledon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Championships, Wimbledon audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.51×
Quality AwarenessPREMIUM1.24×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Championships, Wimbledon audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.57×
Design AffinityPREMIUM0.78×
Risk AppetiteTHRILL0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Championships, Wimbledon have in United States?

The Championships, Wimbledon has an estimated audience of 5,730,904 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Championships, Wimbledon fans?

40.8% of The Championships, Wimbledon fans are female, 59.2% are male, with an average age of 36.6 years.

03

Which brands do The Championships, Wimbledon fans like most?

The Championships, Wimbledon fans show strongest brand affinity for Australian Open (32.32×), Novak Djokovic (32.22×), and Roland Garros (34.09×) over the country average.

04

Where do The Championships, Wimbledon fans live in United States?

The Championships, Wimbledon fans in United States are most concentrated in California (reach ~700K), New York (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do The Championships, Wimbledon fans also like?

Beyond The Championships, Wimbledon itself, the audience over-indexes on Novak Djokovic (32.22×), Roland Garros (34.09×), City Bank (11.74×), and Venus Williams (20.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See The Championships, Wimbledon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Championships, Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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