The Championships, Wimbledon Audience in United Kingdom
The Championships, Wimbledon has an estimated audience of 9,295,570 people in United Kingdom. 41.9% are female, 58.1% are male, average age 41.8. Top regions: Greater London, South East, Scotland. Top brand affinities: Rory McIlroy, Australian Open, PGA Championship, Roland Garros, Manchester United F.C..
The average The Championships, Wimbledon fan in United Kingdom is 41.8 years old, more male, and lives primarily in Greater London. The audience is concentrated in Greater London, South East, Scotland. Top brand affinities include Rory McIlroy, Australian Open, PGA Championship, with strongest over-indexing on Rory McIlroy (8.24× the country average). Demographically, the The Championships, Wimbledon audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of The Championships, Wimbledon fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 41.8 |
| Estimated audience size | 9,295,570 |
Audience persona
The typical The Championships, Wimbledon fan in United Kingdom is more male, around 41.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Rory McIlroy.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Greater London | 2,559,226 | 2.11× |
| South East | 1,433,485 | 1.15× |
| Scotland | 1,169,723 | 1.4× |
| East of England | 854,047 | 1.01× |
| North West | 812,283 | 0.82× |
| South West | 793,129 | 1.04× |
| Wales | 568,157 | 1.07× |
| East Midlands | 505,125 | 0.77× |
| Yorkshire and the Humber | 383,794 | 0.51× |
| Northern Ireland | 279,811 | 0.98× |
| West Midlands | 219,757 | 0.55× |
| North East | 214,669 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rory McIlroy | 8.24× | Sports |
| Australian Open | 10.84× | Sports |
| PGA Championship | 7.62× | Sports |
| Roland Garros | 13.68× | Sports |
| Manchester United F.C. | 1.84× | Sports |
| Titleist | 8.84× | Sports |
| US Open (tennis) | 6.64× | Sports |
| Novak Djokovic | 5.36× | Sports |
| FIFA World Cup | 1.52× | Sports |
| Serena Williams | 8.44× | Sports |
| Davis Cup | 7.08× | Sports |
| Manchester City F.C. | 1.98× | Sports |
| Sky Bet | 2.05× | Games |
| Rugby union | 2.04× | Sports |
| Betfred | 1.87× | Games |
| Oakley | 7.35× | Fashion & Accessoires |
| Drinking establishment | 3.46× | Food & Beverages |
| Luxury yacht | 2.91× | Travel & Leisure |
| Tennis | 2.4× | Sports |
| Costa Coffee | 1.88× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.47 |
| Travelling | THRILL | 1.32 |
| Indulgence | JOY | 1.21 |
| Quality Awareness | PREMIUM | 1.15 |
| Career Orientation | POWER | 1.09 |
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 21.9% |
| United States | 13.3% |
| Japan | 8.5% |
See The Championships, Wimbledon audiences in other countries
- The Championships, Wimbledon — Germany
- The Championships, Wimbledon — United States
- The Championships, Wimbledon — France
- The Championships, Wimbledon — Italy
- The Championships, Wimbledon — Spain
- The Championships, Wimbledon — Brazil
- The Championships, Wimbledon — Japan
- The Championships, Wimbledon — South Korea
- The Championships, Wimbledon — India
More Tennis audiences in United Kingdom
- Emma Raducanu (7,254,376)
- Carlos Alcaraz (4,927,543)
- Jannik Sinner (4,010,238)
- Novak Djokovic (2,424,997)
- Cameron Norrie (1,814,862)
Frequently asked questions
How many fans does The Championships, Wimbledon have in United Kingdom?
The Championships, Wimbledon has an estimated audience of 9,295,570 people in United Kingdom, concentrated in Greater London and South East.
What is the gender split and age of The Championships, Wimbledon fans?
41.9% of The Championships, Wimbledon fans are female, 58.1% are male, with an average age of 41.8 years.
Which brands do The Championships, Wimbledon fans like most?
The Championships, Wimbledon fans show strongest brand affinity for Rory McIlroy (8.24×), Australian Open (10.84×), and PGA Championship (7.62×) over the country average.
Where do The Championships, Wimbledon fans live in United Kingdom?
The Championships, Wimbledon fans in United Kingdom are most concentrated in Greater London (reach 2,559,226), South East (reach 1,433,485), and Scotland (reach 1,169,723). These three regions account for the largest share of the active audience.
What other brands do The Championships, Wimbledon fans also like?
Beyond The Championships, Wimbledon itself, the audience over-indexes on Australian Open (10.84×), PGA Championship (7.62×), Roland Garros (13.68×), and Manchester United F.C. (1.84×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for The Championships, Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.