A data profile of the people who buy, follow and care about The Championships, Wimbledon in United Kingdom — modelled from more than twelve digital signal sources. The Championships, Wimbledon has an estimated audience of 9,362,064 people in United Kingdom.
The average The Championships, Wimbledon fan in United Kingdom is 41.8 years old, more male, and lives primarily in Greater London.
The audience is concentrated in Greater London, South East, Scotland.
Top brand affinities include Novak Djokovic, Australian Open, Coach, with strongest over-indexing on Novak Djokovic (6.67× the country average).
Demographically, the The Championships, Wimbledon audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical The Championships, Wimbledon fan in United Kingdom is more male, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Novak Djokovic.
The key figures that characterise the The Championships, Wimbledon profile in United Kingdom.
41.9% are female, 58.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 41.8 |
| Estimated audience size | 9,362,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide The Championships, Wimbledon audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 18.0% |
| Italy | 12.2% |
| United States | 11.0% |
Where the The Championships, Wimbledon audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~2.5M | 2.11× | |
| 02 | Scotland | ~1M | 1.40× | |
| 03 | South East | ~1.5M | 1.15× | |
| 04 | Wales | ~600K | 1.07× | |
| 05 | South West | ~800K | 1.04× | |
| 06 | East of England | ~900K | 1.01× | |
| 07 | Northern Ireland | ~300K | 0.98× | |
| 08 | North West | ~800K | 0.82× | |
| 09 | East Midlands | ~500K | 0.77× | |
| 10 | North East | ~200K | 0.59× | |
| 11 | West Midlands | ~200K | 0.55× | |
| 12 | Yorkshire and the Humber | ~400K | 0.51× |
The strongest cross-interests of the The Championships, Wimbledon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stan Wawrinka | Sports | 13.21× | ||
| 02 | Tennis Channel | Sports | 12.11× | ||
| 03 | John McEnroe | Sports | 7.19× | ||
| 04 | Steffi Graf | Sports | 7.18× | ||
| 05 | Roland Garros | Sports | 7.18× | ||
| 06 | Australian Open | Sports | 6.99× | ||
| 07 | Venus Williams | Sports | 6.90× | ||
| 08 | Novak Djokovic | Sports | 6.67× | ||
| 09 | Andy Murray | Sports | 5.97× | ||
| 10 | Serena Williams | Sports | 5.46× | ||
| 11 | AFC Wimbledon | Sports | 5.23× | ||
| 12 | Coach | Fashion & Accessoires | 5.01× | ||
| 13 | Moneysupermarket.com | Business & Career | 3.24× | ||
| 14 | YouTube Music | Internet & Social Media | 2.95× | ||
| 15 | Expensive Taste | Business & Career | 2.74× | ||
| 16 | High-net-worth individual | Business & Career | 2.69× | ||
| 17 | Racing Post | Sports | 1.91× | ||
| 18 | BBC Sport | Sports | 1.84× | ||
| 19 | Betfred | Games | 1.59× | ||
| 20 | Paddy Power | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.24× | |
| Career Orientation | POWER | 1.06× | |
| Sustainability | BALANCE | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Risk Appetite | THRILL | 0.77× | |
| DIY Mentality | THRILL | 0.79× |
The Championships, Wimbledon has an estimated audience of 9,362,064 people in United Kingdom, concentrated in Greater London and South East.
41.9% of The Championships, Wimbledon fans are female, 58.1% are male, with an average age of 41.8 years.
The Championships, Wimbledon fans show strongest brand affinity for Novak Djokovic (6.67×), Australian Open (6.99×), and Coach (5.01×) over the country average.
The Championships, Wimbledon fans in United Kingdom are most concentrated in Greater London (reach ~2.5M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond The Championships, Wimbledon itself, the audience over-indexes on Australian Open (6.99×), Coach (5.01×), BBC Sport (1.84×), and Expensive Taste (2.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for The Championships, Wimbledon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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