Rascasse Audience Intelligence

Carlos Alcaraz Audience in United Kingdom

A data profile of the people who buy, follow and care about Carlos Alcaraz in United Kingdom — modelled from more than twelve digital signal sources. Carlos Alcaraz has an estimated audience of 4,174,342 people in United Kingdom.

The average Carlos Alcaraz fan in United Kingdom is 41.6 years old, more male, and lives primarily in England.

The audience is concentrated in England, South East, Scotland.

Top brand affinities include David Morrissey, Novak Djokovic, Venus Williams, with strongest over-indexing on David Morrissey (15.55× the country average).

Demographically, the Carlos Alcaraz audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Carlos Alcaraz fan in United Kingdom is more male, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for David Morrissey.

Category: Sports · Type: Person · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carlos Alcaraz profile in United Kingdom.

Audience size
4.2M
in United Kingdom
Gender
42.2%
57.8% male
Age
41.6
average years
Country rank
#1672
Person in United Kingdom
Fig. 01

Search interest · 12-month trend

-72%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carlos Alcaraz fans

42.2% are female, 57.8% are male, average age 41.6.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Carlos Alcaraz audience in United Kingdom
MetricValue
Female42.2%
Male57.8%
Average age41.6
Estimated audience size4,174,342
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Carlos Alcaraz audience in United Kingdom
Age bracketShare%
16-1918%
20-2917%
30-3916%
40-4918%
50+30%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Carlos Alcaraz audience comes from United Kingdom.

Worldwide audience distribution share by country for Carlos Alcaraz
CountryShare
Spain27.0%
Italy18.9%
United States9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carlos Alcaraz audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Carlos Alcaraz fans by region: top regions in United Kingdom
#RegionReachAffinity×
01West Midlands~300K1.35×
02Scotland~600K1.30×
03South East~900K1.25×
04Yorkshire and the Humber~500K1.25×
05Northern Ireland~200K1.16×
06North East~200K1.12×
07Wales~300K1.00×
08South West~400K0.89×
09East of England~400K0.82×
10East Midlands~300K0.80×
11England~2.5M0.54×
12North West~300K0.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carlos Alcaraz audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carlos Alcaraz audience
#·InterestCategoryAffinity×
01Venus WilliamsSports15.67×
02David MorrisseyMusic & Radio15.55×
03Sports IllustratedSports12.02×
04Novak DjokovicSports9.84×
05Serena WilliamsSports7.77×
06Andy MurraySports7.55×
07El Corte InglésShopping7.48×
08US Open (tennis)Sports5.95×
09BadmintonSports5.57×
10Australian OpenSports5.29×
11The Championships, WimbledonSports4.20×
12Sky BetGames2.30×
13SuperdrugShopping2.19×
14FIFA World CupSports1.94×
15Paddy PowerGames1.93×
16UEFA Champions LeagueSports1.73×
17Premier LeagueSports1.65×
18Breaking newsMovies & TV1.64×
19BBC SportSports1.58×
20Manchester United F.C.Sports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carlos Alcaraz audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Carlos Alcaraz audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.38×
TravellingTHRILL1.31×
Career OrientationPOWER1.31×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Carlos Alcaraz audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
CreativityOPEN0.76×
DIY MentalityTHRILL0.76×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Carlos Alcaraz have in United Kingdom?

Carlos Alcaraz has an estimated audience of 4,174,342 people in United Kingdom, concentrated in England and South East.

02

What is the gender split and age of Carlos Alcaraz fans?

42.2% of Carlos Alcaraz fans are female, 57.8% are male, with an average age of 41.6 years.

03

Which brands do Carlos Alcaraz fans like most?

Carlos Alcaraz fans show strongest brand affinity for David Morrissey (15.55×), Novak Djokovic (9.84×), and Venus Williams (15.67×) over the country average.

04

Where do Carlos Alcaraz fans live in United Kingdom?

Carlos Alcaraz fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~900K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Carlos Alcaraz fans also like?

Beyond Carlos Alcaraz itself, the audience over-indexes on Novak Djokovic (9.84×), Venus Williams (15.67×), The Championships, Wimbledon (4.2×), and FIFA World Cup (1.94×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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