A data profile of the people who buy, follow and care about Carlos Alcaraz in Brazil — modelled from more than twelve digital signal sources. Carlos Alcaraz has an estimated audience of 3,616,279 people in Brazil.
Carlos Alcaraz has an estimated audience of 3,616,279 people in Brazil. 33.6% are female, 66.4% are male, average age 37.9. Top brand affinities: Novak Djokovic, The Championships, Wimbledon, Serena Williams, Roger Federer, Rafael Nadal.
Top brand affinities include Novak Djokovic, The Championships, Wimbledon, Serena Williams, with strongest over-indexing on Novak Djokovic (21.86× the country average).
Demographically, the Carlos Alcaraz audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Family Orientation, Career Orientation.
The typical Carlos Alcaraz fan in Brazil is more male, around 37.9 years old, with strong Family Orientation tendencies and a notable affinity for Novak Djokovic.
The key figures that characterise the Carlos Alcaraz profile in Brazil.
33.6% are female, 66.4% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 37.9 |
| Estimated audience size | 3,616,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 20% | |
| 50+ | 16% |
of the worldwide Carlos Alcaraz audience comes from Brazil.
| Country | Share |
|---|---|
| Spain | 27.0% |
| Italy | 18.9% |
| United States | 9.3% |
The strongest cross-interests of the Carlos Alcaraz audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roger Federer | Sports | 31.32× | ||
| 02 | Ford Escape | Cars & Mobility | 30.21× | ||
| 03 | Serena Williams | Sports | 23.63× | ||
| 04 | Rafael Nadal | Sports | 23.44× | ||
| 05 | Novak Djokovic | Sports | 21.86× | ||
| 06 | The Championships, Wimbledon | Sports | 21.28× | ||
| 07 | Venus Williams | Sports | 18.03× | ||
| 08 | Alexander Zverev | Sports | 16.80× | ||
| 09 | Kia Optima | Cars & Mobility | 9.47× | ||
| 10 | america de cali | Sports | 9.01× | ||
| 11 | PGA Tour | Sports | 7.24× | ||
| 12 | Max Verstappen | Sports | 6.54× | ||
| 13 | Garmin | Technology & Electronics | 5.31× | ||
| 14 | Lewis Hamilton | Sports | 4.96× | ||
| 15 | Charles Leclerc | Sports | 4.47× | ||
| 16 | Jim Carrey | Movies & TV | 3.58× | ||
| 17 | MSN | News | 3.06× | ||
| 18 | Mixed martial arts | Sports | 2.51× | ||
| 19 | Centauro | Cars & Mobility | 2.31× | ||
| 20 | Serie A | Sports | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.64× | |
| Career Orientation | POWER | 1.51× | |
| Early Adopter Mentality | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.65× | |
| Creativity | OPEN | 0.69× | |
| Spirituality | BALANCE | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Carlos Alcaraz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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